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  • All HBS Web  (20,450)
    • People  (30)
    • News  (3,643)
    • Research  (14,142)
    • Events  (128)
    • Multimedia  (259)
  • Faculty Publications  (11,788)
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  • November 2000
  • Case

Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)

Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally... View Details
Keywords: Customer Focus and Relationships; Brands and Branding; Motorcycle Industry
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Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)." Harvard Business School Multimedia/Video Case 501-009, November 2000.
  • August 2011 (Revised November 2017)
  • Case

Adaptive Engineering, LLC

By: Richard S. Ruback and Royce Yudkoff
The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and... View Details
Keywords: Leadership; Growth and Development Strategy; Decision Making; Service Industry; Technology Industry
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Ruback, Richard S., and Royce Yudkoff. "Adaptive Engineering, LLC." Harvard Business School Case 212-010, August 2011. (Revised November 2017.)
  • 20 Jul 2010
  • News

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency

  • August 2006
  • Case

Dreyer's Slow Churned(TM) Ice Cream

By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.

    Joseph B. Lassiter

    Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details

    Keywords: green technology; high technology; internet; oil & gas; private equity (LBO funds); utilities; software; energy
    • 30 Nov 2018
    • News

    Be a disruptor to avoid disruption

    • 11 Aug 2014
    • Working Paper Summaries

    Decision Making Under Information Asymmetry: Experimental Evidence on Belief Refinements

    Keywords: by William Schmidt & Ryan W. Buell
    • February 2011 (Revised August 2021)
    • Case

    Gemini Investors

    By: Richard S. Ruback and Royce Yudkoff
    Gemini Investors was a private equity firm focused on small and lower middle market businesses. Gemini's target investment size was between $4 million and $6 million and a typical portfolio company had revenue of between $8 million and $30 million. In early 2015,... View Details
    Keywords: Private Equity; Investment; Investment Funds; Markets; Size; Financial Services Industry; United States
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    Ruback, Richard S., and Royce Yudkoff. "Gemini Investors." Harvard Business School Case 211-066, February 2011. (Revised August 2021.)
    • 11 Apr 2024
    • In Practice

    Why Progress on Immigration Might Soften Labor Pains

    company and drawing upon native and foreign talent as befits their local situation. While the employment-based and family reunification pathways are distinct, the tight labor... View Details
    Keywords: by Rachel Layne
    • 05 Mar 2017
    • News

    Sebi needs to be tough but not disruptive: Former chief UK Sinha

    • October 2004 (Revised August 2007)
    • Case

    Alibris in 2004

    Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details
    Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry
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    McAfee, Andrew P. "Alibris in 2004." Harvard Business School Case 605-035, October 2004. (Revised August 2007.)
    • 15 May 2015
    • Blog Post

    How to Get a Global Perspective at HBS

    Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse student body, View Details
    • 27 Feb 2017
    • News

    How Ford will create a new generation of driverless cars

    • January 2011
    • Case

    Serious Materials

    By: Thomas J. Steenburgh and Elizabeth A. Kind
    Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details
    Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry
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    Steenburgh, Thomas J., and Elizabeth A. Kind. "Serious Materials." Harvard Business School Case 511-111, January 2011.
    • 2014
    • Report

    Bridge the Gap: Rebuilding America's Middle Skills

    By: Joseph B. Fuller, Jennifer Burrowes, Manjari Raman, Dan Restuccia and Alexis Young
    The market for middle-skills jobs—those that require more education and training than a high school diploma but less than a four-year college degree—is consistently failing to clear. That failure is inflicting a grievous cost on the competitiveness of American firms... View Details
    Keywords: Business or Company Management; Human Capital; Education; Competency and Skills; Macroeconomics; United States
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    Fuller, Joseph B., Jennifer Burrowes, Manjari Raman, Dan Restuccia, and Alexis Young. "Bridge the Gap: Rebuilding America's Middle Skills." Report, U.S. Competitiveness Project, Harvard Business School, November 2014. (This report was authored jointly by Accenture, Burning Glass Technologies, and Harvard Business School.)
    • 27 Sep 2017
    • News

    Will a Corporate Tax Holiday Give Workers Anything to Cheer?

    • December 2016
    • Case

    thredUP: Think Secondhand First

    By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga
    In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details
    Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; San Francisco
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    Eisenmann, Thomas, Allison Ciechanover, and Jeff Huizinga. "thredUP: Think Secondhand First." Harvard Business School Case 817-083, December 2016.
    • June 2019
    • Case

    ClearLife: From Prospect to Platform

    By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu
    ClearLife’s first product was a trading and analytics platform for participants in the U.S. life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and... View Details
    Keywords: Digital Platforms; Insurance; Entrepreneurship; Expansion; Diversification; Strategy
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    Braun, Alexander, Lauren Cohen, Mauro Elvedi, and Jiahua Xu. "ClearLife: From Prospect to Platform." Harvard Business School Case 219-119, June 2019.
    • News

    Big Sponsors May Find It Hard To Break Up With The NFL

    • 20 Sep 2017
    • Research & Ideas

    The Three Types of Leaders Who Create Radical Change

    changes that diverge from taken-for-granted norms. “Although history remembers some individual actors as highly influential, single leaders rarely change the course of society on their own.” The Agitator stirs the pot by articulating... View Details
    Keywords: by Carmen Nobel
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