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  • All HBS Web  (25,688)
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  • November 2019
  • Case

The Genesis Lab at Novartis

By: Amy C. Edmondson, Ranjay Gulati, Patrick J. Healy and Kerry Herman
Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams of NIBR scientists proposed ideas to explore that aimed to revolutionize drug discovery. The goal was to break down... View Details
Keywords: Drug Discovery; Health Care and Treatment; Research and Development; Innovation and Invention; Programs; Management
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Edmondson, Amy C., Ranjay Gulati, Patrick J. Healy, and Kerry Herman. "The Genesis Lab at Novartis." Harvard Business School Case 620-007, November 2019.
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose View Details
Keywords: by Martha Lagace
  • 1981
  • Article

A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
Keywords: Information; Consumer Behavior; Research
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Deshpandé, Rohit, and S. Krishnan. "A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy." Advances in Consumer Research 8 (1981): 338–343.
  • August 2003 (Revised December 2004)
  • Case

Amy Kelly's Written Interview

Presents former Self-Assessment and Career Development student Amy Kelly's response to the "Written Interview" assignment. View Details
Keywords: Personal Development and Career
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Higgins, Monica C. "Amy Kelly's Written Interview." Harvard Business School Case 404-051, August 2003. (Revised December 2004.)

    Derrick Bransby

    Derrick studies how teams accomplish complex work in novel contexts. His dissertation advances the idea of disciplined flexibility: a strategy teams use to navigate uncertainty... View Details
    • December 2014 (Revised March 2018)
    • Case

    John D. Rockefeller: The Richest Man in the World

    By: Tom Nicholas and Vasiliki Fouka
    By the late nineteenth century scale and managerial hierarchies had extended to several major industrial sectors of the U.S. economy. Although the precise mechanisms often varied, this process mainly involved horizontal integration, some form of legal or administrative... View Details
    Keywords: Horizontal Integration; Wealth; Business History; Vertical Integration; Consolidation; Personal Development and Career; Energy Industry; United States
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    Nicholas, Tom, and Vasiliki Fouka. "John D. Rockefeller: The Richest Man in the World." Harvard Business School Case 815-088, December 2014. (Revised March 2018.)
    • Research Summary

    Overview

    I research topics in empirical industrial organization, urban economics, and organizational economics. View Details
    Keywords: Transportation; Transportation Industry; Philippines

      National Customer Orientation: An Empirical Test across 112 Countries

      Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time.  Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details
      • 10 Apr 2016
      • News

      Ad Agency Enlists Comedians to Get the Creative Juices Flowing

      • June 2016
      • Case

      Alnylam: Building a Biotechnology Powerhouse

      By: Kevin Schulman
      Alnylam is an early stage biomedical technology focused on commercial development of a novel technology platform, siRNA. This technology offered promise to treat rare genetic disorders that could not be treated with other technologies. Alnlyam's development entailed... View Details
      Keywords: Technological Innovation; Commercialization; Health Disorders; Intellectual Property; Biotechnology Industry
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      Schulman, Kevin. "Alnylam: Building a Biotechnology Powerhouse." Harvard Business School Case 316-113, June 2016.
      • 08 Jan 2018
      • News

      Associate Professor John Beshears Wins TIAA Paul A. Samuelson Award

      • 15 Mar 2024
      • HBS Case

      Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

      things that affect our ability to do our jobs. Yet we want our leaders to be authentic, empathetic people we want to follow. If we don’t talk about anything that’s real, how can they do their jobs, and why would we follow them?” Wing has... View Details
      Keywords: by Avery Forman
      • November 2011 (Revised June 2013)
      • Case

      Natura Cosméticos, S.A.

      Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details
      Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil
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      Eccles, Robert G., George Serafeim, and James Heffernan. "Natura Cosméticos, S.A." Harvard Business School Case 412-052, November 2011. (Revised June 2013.)
      • 29 Oct 2020
      • Research & Ideas

      The COVID Gender Gap: Why Fewer Women Are Dying

      According to a survey of citizens in eight countries, women are much more likely than men to view COVID-19 as a severe health problem. They are also more willing to wear face masks and follow other public health recommendations to prevent... View Details
      Keywords: by Dina Gerdeman; Health
      • September 1997 (Revised October 2001)
      • Case

      efficient market services: August 1993 (A)

      By: Paul A. Gompers and Jeffrey A. Farrell
      Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
      Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
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      Gompers, Paul A., and Jeffrey A. Farrell. "efficient market services: August 1993 (A)." Harvard Business School Case 298-009, September 1997. (Revised October 2001.)
      • 25 Aug 2016
      • Video

      Arantxa Tapia responds to MOC class discussion in 2015

      • 20 Aug 2014
      • News

      Yes, patent trolls go out of their way to target rich companies

      • Web

      Employment Data

      Employment Data Employment Data Review HBS Hiring Trends Browse industry, function and location destinations and gain insights around compensation. Class of 2024 Career Data Internship Data What do students... View Details
      • Profile

      Rawiah Abdallah

      passions and business style. How has your HBS experience shaped your career path? I can learn about different industries through so many avenues at HBS: classes, clubs, and career View Details
      Keywords: Consulting; Other Financial Services
      • 2010
      • Article

      Zwischen Familienerbe und globalem Markt. Eigentum und Management von großen westdeutschen Familienunternehmen im Wandel (1960-2008)

      "Between Family Heritage and Global Market. Changes in Ownership and Management of Large West-German Family Firms (1960-2008)" Large family firms fall between two theoretical accounts. They neither follow the development path described by Alfred D. Chandler nor do they... View Details
      Keywords: Business or Company Management; Family Ownership; Germany
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      Lubinski, Christina. "Zwischen Familienerbe und globalem Markt. Eigentum und Management von großen westdeutschen Familienunternehmen im Wandel (1960-2008)." Zeitschrift für Unternehmensgeschichte 55, no. 2 (2010): 204–229.
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