Publications

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13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose View Details

Keywords: by Martha Lagace

Archie L. Jones

Archie Jones is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he currently teaches Venture Capital and Private Equity, Field... View Details

June 1999 (Revised May 2001)
Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details

Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

August 2003 (Revised March 2004)
Case

Amy Kelly's Job Search

Narrates the job search of former Self-Assessment and Career Development student Amy Kelly. View Details

Keywords: Job Search

Find at Harvard

Research Summary

Overview

By: Jeffrey F. Rayport

Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details

Video

Dr. Raghunath Mashelkar

Dr. Raghunath Mashelkar, former Director General of the Council of Scientific and Industrial Research (CSIR), speaks on competition between India and China as it relates to innovation, arguing that investment from industry should be increased to bolster India’s global... View Details

June 1999
Case

Zhulebeno Plaza, The

By: William J. Poorvu and Daniel J. Rudd

Cameron Sawyer, CEO of Sawyer & Co., seeks financing for a shopping center he is developing in Moscow. The case describes the opportunities and challenges of doing development in Russia. View Details

Keywords: Buildings and Facilities; Business Ventures; Entrepreneurship; Financing and Loans; Cross-Cultural and Cross-Border Issues; Real Estate Industry; Moscow; Russia

2023
Working Paper

Corporate Website-based Measures of Firms' Value Drivers

By: Wei Cai, Dennis Campbell and Patrick Ferguson

We develop and validate new text-based measures of firms’ financial and non-financial value drivers. Using the Wayback Machine to access public US firms’ archived websites from 1995-2020, we scrape text from corporate homepages. We use Kaplan and Norton’s (1992)... View Details

Keywords: Value; Corporate Strategy; Accounting; Analytics and Data Science

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May 2024
Teaching Note

AI Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details

Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry

March 2011 (Revised August 2012)
Case

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details

Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Entertainment and Recreation Industry; Entertainment and Recreation Industry

October 2021 (Revised January 2022)
Case

Chia Network: Reimagining Programmable Money

By: William A. Sahlman and George Gonzalez

Chia Network developed a novel blockchain platform that was more eco-friendly, decentralized, and scalable than Bitcoin, Ethereum, and other blockchains. Now, company leadership must decide how to scale the startup and prioritize various partnerships, use cases, and... View Details

Keywords: Blockchain; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Financial Services Industry; United States

June 2023
Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

Keywords: Global Range; Customer Focus and Relationships

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Research Summary

Overview

I research topics in empirical industrial organization, urban economics, and organizational economics. View Details

Keywords: Transportation; Transportation Industry; Philippines

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

What makes a leader great? A dose of luck, for sure. But specific leadership traits mark extraordinary individuals time and time again and help elevate the standouts from the vast middle. That’s the... View Details

Keywords: by Avery Forman

23 Jan 2024
Research & Ideas

How to Keep Employees Productive: Support Caregivers

Ostensibly, Shah was trying to refocus employees. New research from Harvard Business School Professor Joseph B. Fuller offers a different take. When workers feel tension between their work and private lives,... View Details

Keywords: by Kara Baskin

2013
Tool

Harvard Business Review's Go to Market Tools: Market Sizing

By: Jill Avery and Thomas Steenburgh

Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details

Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing

June 2021
Case

Chris Ernst: Purpose, People, Progress

By: Boris Groysberg, Robert Cross, Robin Abrahams and Katherine Connolly Baden

Executive Chris Ernst uses a unique personal strategy to define his six life roles (spiritual explorer, natural being, development pioneer, global/local citizen, thriving family, true friend) and achieve harmony among them. View Details

Keywords: Self-awareness; Self-discovery; Self-affirmation; Life Satisfaction; Work-Life Balance; Identity; Personal Development and Career; Family and Family Relationships; Happiness; Technology Industry; United States

May–June 2019
Article

Cross-Silo Leadership

By: Amy C. Edmondson, Tiziana Casciaro and Sujin Jang

Today the most promising innovation and business opportunities require collaboration among functions, offices, and organizations. To realize them, companies must break down silos and get people working together across boundaries. But that’s a challenge for many... View Details

Keywords: Cross-functional Management; Collaborative Innovation and Invention; Innovation Leadership; Groups and Teams; Employees; Attitudes