Global Marketing Strategy - Publications - Faculty & Research

May 1989 (Revised February 1991)
Supplement

Motorola and Japan (B)

By: David B. Yoffie and John J. Coleman

Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details

Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan

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01 Dec 2002
News

What You Know Depends on Where You Go

existing emerging market firms like Jollibee, a Filipino fast-food chain that has entered the United States successfully in California. “This is the point of international trade and globalization — that it... View Details

June 2009 (Revised July 2009)
Case

Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia

Mrs. Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand... View Details

Keywords: Gender Characteristics; Entrepreneurship; Global Strategy; Problems and Challenges; Opportunities; Expansion; Apparel and Accessories Industry; Al-Khubar; Middle East

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03 Mar 2008
First Look

First Look: March 4, 2008

the future strategy of the company. The company had become profitable after years of losses, but other problems had surfaced; competition had increased heavily in many markets and advertising—the free... View Details

Keywords: Martha Lagace

29 Aug 2017
Blog Post

3 Insights from My First Year at HBS

business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,... View Details

17 Sep 2013
First Look

First Look: September 17

for the company contacts outsourcing the work, as the workers in India are paid about the market wage for their work. These results and other observations lead to the conclusion that diaspora connections continue to be important even as... View Details

Keywords: Sean Silverthorne

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

platform). Over time, Microsoft has pursued both integration and foreclosure strategies with its Microsoft Windows operating system, Wu says. Companies that are new to a market don’t initially have the same... View Details

Keywords: by Ben Rand; Technology; Information Technology

01 Sep 2009
News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s chief View Details

Keywords: Educational Support Services; Educational Services

16 Feb 2011
News

Healthy Growth

Ayers After gaining experience in strategy consulting, M&As, systems engineering, and running a multibillion-dollar refrigeration company, Jonathan Ayers (MBA ‘83) has come full circle to a job that relates to his Yale undergraduate major... View Details

Keywords: veterinary medicine; Health, Social Assistance

1986
Chapter

Competition Encountered by U.S. Companies That Manufacture Abroad

By: Robert B. Stobaugh

Keywords: Multinational Firms and Management; Competition; Trade; Manufacturing Industry; United States

Citation

2006
Chapter

The Microeconomic Foundations of Prosperity: Findings from the Business Competitiveness Index

By: Michael E. Porter, Christian H.M. Ketels and Mercedes Delgado-Garcia

Keywords: Microeconomics; Welfare; Competitive Advantage; Globalized Economies and Regions

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01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

yet today, open up any major newspaper and the first thing you see are mechanical watch ads. The Swiss now own between 55 and 60 percent of the global market value for watches. They were able to redefine... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

November 1982 (Revised June 1983)
Case

Casual Male: Off-Price Men's Apparel Retailing

By: Richard S. Tedlow

Keywords: Marketing Strategy; Advertising; Apparel and Accessories Industry

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March 1996 (Revised October 1997)
Case

Dewar's (B): Preliminary Results of the Repositioning Campaign

By: Alvin J. Silk and Lisa Klein Pearo

Reports the strategic choices made by Dewar's and briefly describes the implementation of the campaign from its launch in September 1993 through September 1995. View Details

Keywords: Product Positioning; Marketing Strategy; Advertising Campaigns; Food and Beverage Industry

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03 Mar 2011
Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

tomorrow are going to be of the unsavory variety, 30 years of experience dealing with Iran shows that neglect and isolation are ineffective strategies for managing conflict. Second, diplomacy is about identifying what makes this situation... View Details

Keywords: Re: Deepak Malhotra; Energy; Utilities

11 Jul 2012
News

A Man, and a Plan, in Africa

to development assistance, as it works to move Third World countries beyond subsistence toward genuine participation in the global economy. Best of all, the MCC is producing demonstrable results, including in Africa, where Bloom is the... View Details

Keywords: Administration of Economic Programs; Government

Fast Answer

Consumer confidence

Where can I find information on consumer confidence and sentiment? Conference Board: From the "Economy, Strategy & Fiance page," select "Consumer Dynamics." Surveys of Consumers: Current and... View Details

01 Sep 2009
News

New Executive Education Programs

and the economy. Among the new offerings are Building Businesses in Turbulent Times, Opportunities in Mortgage Markets, the Global Energy Seminar, Business Strategy for Partners in Law Firms, and The View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

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