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  • All HBS Web  (20,742)
    • People  (33)
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  • September 2015
  • Supplement

Luca de Meo Speaks at Harvard Business School

By: Linda A. Hill
A video supplement to the HBS case study entitled "Luca de Meo at Volkswagen Group." De Meo, Member of the Board at Audi AG and the former Chief Marketing Officer of Volkswagen Group, speaks about leading innovation and the automotive industry. Recorded at Harvard... View Details
Keywords: Innovation; Innovation and Invention; Marketing; Leadership; Auto Industry; Germany
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Hill, Linda A. "Luca de Meo Speaks at Harvard Business School." Harvard Business School Multimedia/Video Supplement 416-702, September 2015.

    Vikram Gandhi

    Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

    Keywords: financial services
    • 03 Aug 2010
    • News

    Analysis: Rare diseases lure Sanofi, other big drugmakers

    • 21 Apr 2015
    • News

    Why Do We Get So Emotional About Brands?

    • Research Summary

    General research interests

    • Effects of marketing actions on food choices, energy intake, and obesity.
    • Psychophysics of package and portion size perception and preferences.
    • Mere-measurement and self-generated validity effects in survey research.
    • Attention and choice... View Details
    • 2013
    • Working Paper

    Combining Banking with Private Equity Investing

    By: Lily Fang, Victoria Ivashina and Josh Lerner
    Bank-affiliated private equity groups account for 30% of all private equity investments. Their market share is highest during peaks of the private equity market, when the parent banks arrange more debt financing for in-house transactions yet have the lowest exposure to... View Details
    Keywords: Private Equity; Banks and Banking; Banking Industry; Financial Services Industry
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    Fang, Lily, Victoria Ivashina, and Josh Lerner. "Combining Banking with Private Equity Investing." NBER Working Paper Series, No. 19300, August 2013.
    • April 1999 (Revised May 2000)
    • Case

    Compaq Computer: Intel Inside?

    By: David E. Bell and Ann Leamon
    Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
    Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry
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    Bell, David E., and Ann Leamon. "Compaq Computer: Intel Inside?" Harvard Business School Case 599-061, April 1999. (Revised May 2000.)
    • June 1990 (Revised August 1994)
    • Case

    Sorrell Ridge: Slotting Allowances

    By: John A. Quelch
    Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
    Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Food and Beverage Industry; Food and Beverage Industry; California
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    Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
    • September 2006 (Revised June 2007)
    • Case

    3i Group plc: May 2006

    By: G. Felda Hardymon and Ann Leamon
    Since 2004, Philip Yea, the first outsider ever to lead 3i Group, one of Europe's largest publicly listed private equity firms, has been trying to help the far flung organization become more of a streamlined partnership even as it functions around the globe. As he... View Details
    Keywords: Private Equity; Globalized Firms and Management; Alignment; Partners and Partnerships; Public Ownership; Employees; Goals and Objectives; Financial Services Industry
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    Hardymon, G. Felda, and Ann Leamon. "3i Group plc: May 2006." Harvard Business School Case 807-006, September 2006. (Revised June 2007.)
    • March 1982 (Revised April 1989)
    • Background Note

    Industrial Buyer Behavior

    May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of... View Details
    Keywords: Supply Chain; Marketing; Decision Making
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    Corey, E. Raymond. "Industrial Buyer Behavior." Harvard Business School Background Note 582-117, March 1982. (Revised April 1989.)
    • February 2019
    • Article

    Pettiness in Social Exchange

    By: Tami Kim, Ting Zhang and Michael I. Norton
    We identify and document a novel construct—pettiness, or intentional attentiveness to trivial details—and examine its (negative) implications in interpersonal relationships and social exchange. Seven studies show that pettiness manifests across different types of... View Details
    Keywords: Relationships; Personal Characteristics; Perception; Societal Protocols
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    Kim, Tami, Ting Zhang, and Michael I. Norton. "Pettiness in Social Exchange." Journal of Experimental Psychology: General 148, no. 2 (February 2019): 361–373.
    • July–August 2023
    • Article

    Accounting for Carbon Offsets

    By: Robert S. Kaplan, Karthik Ramanna and Marc Roston
    Markets for carbon trading function poorly, and many traded offsets do not actually perform as promised. Without robust protocols for monitoring offsets and in the absence of proper accounting mechanisms, market-based approaches to reducing atmospheric GHG will be... View Details
    Keywords: Climate Change; Environmental Accounting; Environmental Regulation
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    Kaplan, Robert S., Karthik Ramanna, and Marc Roston. "Accounting for Carbon Offsets." Harvard Business Review 101, no. 4 (July–August 2023): 126–137.
    • June 18, 2019
    • Article

    Research: Investors Reward Companies That Talk Up Their Digital Initiatives

    By: Suraj Srinivasan and Wilbur Chen
    A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details
    Keywords: Digital Technologies; Disclosure; Investment; Performance Improvement
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    Srinivasan, Suraj, and Wilbur Chen. "Research: Investors Reward Companies That Talk Up Their Digital Initiatives." Harvard Business Review (website) (June 18, 2019).
    • October 2023 (Revised April 2024)
    • Case

    TetraScience: Unlocking the Power of Scientific Data

    By: Satish Tadikonda and William Marks
    After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details
    Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry
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    Tadikonda, Satish, and William Marks. "TetraScience: Unlocking the Power of Scientific Data." Harvard Business School Case 824-072, October 2023. (Revised April 2024.)
    • February 1989 (Revised October 1994)
    • Case

    Asahi Breweries Ltd.

    By: Malcolm S. Salter
    Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
    Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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    Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
    • July 1990
    • Background Note

    Perceptual Mapping: A Manager's Guide

    By: Robert J. Dolan
    Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
    Keywords: Mathematical Methods; Industry Structures; Marketing
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    Dolan, Robert J. "Perceptual Mapping: A Manager's Guide." Harvard Business School Background Note 590-121, July 1990.
    • December 2008
    • Background Note

    Incentives in the NFL (Abridged)

    By: Brian J. Hall, Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido and Katherine Dowd
    This note briefly describes compensation and incentive issues in one of the major US professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap, and then describes... View Details
    Keywords: Compensation and Benefits; Wages; Groups and Teams; Conflict of Interests; Motivation and Incentives; Sports Industry; United States
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    Hall, Brian J., Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido, and Katherine Dowd. "Incentives in the NFL (Abridged)." Harvard Business School Background Note 909-029, December 2008.
    • April 2011 (Revised July 2014)
    • Case

    Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

    By: Boris Groysberg and Michael Slind
    Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
    Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India
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    Groysberg, Boris, and Michael Slind. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Case 411-077, April 2011. (Revised July 2014.)
    • July–August 2014
    • Article

    Unlock the Mysteries of Your Customer Relationships

    By: Jill Avery, Susan Fournier and John Wittenbraker
    Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details
    Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Retail Industry; United States
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    Avery, Jill, Susan Fournier, and John Wittenbraker. "Unlock the Mysteries of Your Customer Relationships." Harvard Business Review 92, nos. 7/8 (July–August 2014): 72–81.
    • August 1983 (Revised March 2011)
    • Supplement

    Honda (B)

    Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details
    Keywords: Management; Business History; Auto Industry; Japan; United States
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    Christiansen, Evelyn T., and Richard Pascale. "Honda (B)." Harvard Business School Supplement 384-050, August 1983. (Revised March 2011.)
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