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  • 01 Apr 1997
  • News

Manager's Notebook

In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands the people purchasing its View Details
Keywords: Judith Ross
  • January 2018
  • Case

Kids & Company: Entering the U.S.

By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden
In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed... View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Early Childhood Education; Strategy; Growth and Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-Cultural and Cross-Border Issues; Selection and Staffing; Customer Focus and Relationships; Entrepreneurship; Service Industry; Education Industry; United States; Canada
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  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

Danish carpenter Ole Kirk Kristiansen, the family-owned company grew over the decades, moving from wooden toys to plastic "bricks," the building blocks of its construction sets. The products are designed around play themes such... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 01 Apr 2020
  • News

What My Time in Vietnam Taught Me About Dealing with Shortages

imagined deficiencies can resonate in the press and the public, agitate Congress, and alarm the commanders in the field. So the problem demanded constant, top-level attention. An Army major general was placed in charge, accurate and timely reports were initiated, View Details
  • 01 Dec 2013
  • News

Double Vision

found that TV ads not only can spur web traffic—the browser is at the ready, after all—but can drive sales, too. But which ads push the most? As part of the study, Teixeira and his colleagues collected thousands of ads hawking products... View Details
Keywords: Arts, Entertainment
  • January 2023
  • Case

Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

By: Regina Herzlinger and Brian Walker
What should a successful executive (HBS Baker Scholar) assess as her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to successfully commercialize Cleave Therapeutics’ drug for a cancer with no current successful... View Details
Keywords: Product Development; Leadership; Health Testing and Trials; Research and Development; Risk and Uncertainty; Financial Condition; Partners and Partnerships; Pharmaceutical Industry
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  • April 2020
  • Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett
Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details
Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
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  • December 2008 (Revised October 2013)
  • Case

Amylin Pharmaceuticals: Diabetes and Beyond (A)

By: Richard G. Hamermesh and Rachel Gordon
Ginger Graham, CEO of Amylin Pharmaceuticals, joined the company with the expectation of taking the company's signature drug, Symlin, to market. However, unforeseen regulatory challenges have put the approval process in jeopardy. At the same time, the company has a... View Details
Keywords: Regulations; Drug Regulations; Symlin; Negotiation; Governing Rules, Regulations, and Reforms; Resource Allocation; Negotiation Deal; Product Development; Research and Development; Commercialization; Pharmaceutical Industry; United States
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  • May 2006
  • Case

A123Systems

By: H. Kent Bowen, Kenneth P Morse and Douglass Cannon
A 123Systems was a young company that was founded on basic materials science research at the Massachusetts Institute of Technology. A co-founder of the company, Yet-Ming Chiang, was a full professor at MIT and served as scientific adviser. Intellectual property based... View Details
Keywords: Intellectual Property; Business Startups; Research and Development; Commercialization; Technological Innovation; Science-Based Business; Product Development; Battery Industry; Electronics Industry; Massachusetts
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  • March 2005 (Revised August 2007)
  • Case

Brocade: Launching the Multiprotocol Router

By: Elie Ofek and Mamoon Hamid
Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details
Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry
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  • 13 Dec 2016
  • First Look

December 13, 2016

impact on discriminatory behavior. Smart choices and transparent experimentation can create markets that are both more efficient and more inclusive. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51982 Selection and Market Reallocation: View Details
Keywords: Carmen Nobel
  • Article

Competing through Manufacturing and the New Manufacturing Paradigm: Is Manufacturing Strategy Passe?

By: K. B. Clark
Keywords: Competition; Strategy; Production
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    Marty Blue

    business development, licensing, B2B marketing, product development and industry relations. Marty is currently an Independent board member (and Compensation Committee Chair) at Openbay which is simplifying automotive repair and service.... View Details
    Keywords: Fitness & Sports;#68;#Transportation & Logistics;#20;#Ecommerce
    • 01 Dec 2014
    • News

    Creating the Shopping Experience of the Future

    product developer and marketer, and self-proclaimed “child of curiosity”—has to sell Glass itself to a public that still seems uncertain about both its logistics and its usefulness. Google Glass has the lofty goal of “enhancing humanity... View Details
    Keywords: Christine Lejeune; fashion; technology
    • Web

    Latin America - Global Activities 2020

    products that support small business owners—predominantly women—who aren’t eligible for traditional loans. Pictured: Working with Fondo Esperanza, groups of microentrepreneurs meet regularly and are jointly liable for their credits. In... View Details
    • Web

    Chrysler dealer delivers 47 cars in one day - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details
    • Web

    1939 De Soto luggage locker has increased capacity - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details
    • Web

    They keep the milk cool - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next They keep the milk cool ca. 1933 Kraft–Phenix Cheese Corporation... View Details
    • 24 Apr 2014
    • News

    Seeing glass in a new light

    Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company sold out of View Details
    • 24 Apr 2014
    • News

    Using technology to create a platform for discussion

    want to be a good example to other women in the tech industry.” Now a product manager at LinkedIn, Leung has a background in physics and economics, but her interests in technology and media steered her toward the professional goal of... View Details