Publications

April 2003 (Revised October 2004)
Case

Novartis: The Challenge of Success (A)

By: Sandra J. Sucher and Stacy McManus

Preliminary results from Phase 1 clinical trials of a newly developed compound, STI571, showed that 31 out of 31 patients with chronic myelogenous leukemia (CML) had their blood counts return to normal. In the world of oncology, this was unheard of. This was the... View Details

Keywords: Decision Making; Health Testing and Trials; Innovation and Invention; Markets; Distribution; Product Development; Production; Problems and Challenges; Research; Research and Development; Complexity; Biotechnology Industry; Pharmaceutical Industry

January 2006
Case

Jack Strang at SequenceLabs

By: Mukti Khaire, John J. Gabarro and Lynda M. Applegate

How can entrepreneur manage his firm if things go wrong despite having a great idea, a solid team, and financial backing? Jack Strang founded a biotech firm with his friend Peter Evans, to develop molecular pathway-based "cures" for metabolic disorders. The idea was... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Venture Capital; Factories, Labs, and Plants; Business Growth and Maturation; Failure; Biotechnology Industry

12 Feb 2015
Video

Latin American Prospective Student Webinar

18 Mar 2009
Research & Ideas

Marketing After the Recession

product in the next period. Use common sense. If the Wal-Mart parking lot looks less crowded, some consumers are probably migrating back to Target and vice versa. Develop scenarios. How long the current... View Details

Keywords: by John Quelch; Retail

28 Oct 2015
News

A Dedication to Creation: India's Ad Man Ranjan Kapur

27 Feb 2012
News

How Can Workplace Stress Be Reduced?

Program

The HR-Executive Suite Connection

organizational responsibilities. Read More Answering Your Questions Our Program Advising team can help you at any stage of the admissions process—starting with identifying the program that best addresses your learning and View Details

19 Apr 2018
Video

Dignify Final Pitch New Venture Competition 2018 Social Enterprise Track

December 2000 (Revised April 2006)
Case

Promise (A): Building a Consumer Finance Company in Japan

Describes Promise, the third-largest consumer finance company in Japan. Promise was created in 1963 by an entrepreneur and has grown rapidly, especially in the 1990s when commercial banks struggled. Promise's core business consists of providing unsecured loans of up to... View Details

Keywords: Capital Structure; Entrepreneurship; Financial Institutions; Financial Services Industry; Japan

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January 2016
Case

Open Innovation at Fujitsu (A)

By: Amy C. Edmondson and Jean-François Harvey

This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details

August 1989 (Revised October 1989)
Case

Avon Co.

Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details

Keywords: Technological Innovation; Price; Product Development; Technology Industry

14 Nov 2007
First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details

Keywords: Martha Lagace

Program

Competing in the Age of Digital Platforms

platform businesses and markets, this program will help you maximize the value and minimize the costs of creating, managing, or engaging with digital platforms. Details Compete in the age of digital... View Details

11 Mar 2014
Other Presentation

The Looming Challenge of U.S. Competitiveness

By: Michael E. Porter

Professor Porter evaluated US competitiveness and its implications for Philadelphia. Host Dr. Mercedes Delgado, Assistant Professor of Strategic Management within the Fox School of Business, is a co-researcher on Professor Porter's work on innovation clusters and... View Details

Keywords: Competitiveness; U.S. Competitiveness; Competition; Development Economics; Industry Clusters; Innovation and Invention; Philadelphia; United States

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November 1994 (Revised September 1996)
Case

RiceSelect

By: Alvin J. Silk and Mary Shelman

In August 1994, Robin Andrews, President of RiceTec, Inc., faces a critical decision that will affect his firm's future: what policy should RiceTec follow for supplying grocery retailers with private label merchandise? RiceTec, a small privately owned firm engaged in... View Details

Keywords: Cash Flow; Leadership; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Private Ownership; Research and Development; Conflict Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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Career Coach

Jon Puz

Development & Sales), Deloitte Consulting (Consultant, Healthcare Strategy & Operations), Internships: Merrill Lynch Healthcare Investment Banking, Eli Lilly and Company View Details

06 Jun 2011
Research & Ideas

Why Leaders Lose Their Way

standing in their way. When they reach the top, they may be paranoid that others are trying to knock them off their pedestal. Sometimes they develop an impostor complex, caused by deep insecurities that they aren't good enough View Details

Keywords: by Bill George

November 2019 (Revised February 2020)
Case

Starbucks: Reaffirming Commitment to the Third Place Ideal

By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga

On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911... View Details

Keywords: Mission and Purpose; Values and Beliefs; Prejudice and Bias; Crisis Management; Employees; Training

2012
Case

Zhejiang Semir Garment Co., Ltd.

By: F. Warren McFarlan, Jie Jiao and Yuren Fang

With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details

Keywords: Business Model Innovation; Competitive Strategy; Management Controls; China; China