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  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

Her objective of working with retailers known for carrying high-quality, premium-priced merchandise probably owed something to the social aspiration that drove her. Her interest in such stores was also strategic. Estée suspected that her... View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 10 Feb 2015
  • First Look

First Look: February 10

John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2018
  • First Look

March 13, 2018

across four studies and 1,325 individuals (Study 1A-B and 2A-B), and a large social media dataset spanning 4.9 billion individuals (Study 3), we examine whether digital emotion expression (emojis) predicts... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

media and the public. Q: Historians continue to debate the relationships between institutional strength and business performance, but the Argentina/Chile stories would seem able to provide some insights, given each country’s tumultuous... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

long, as are lead times for drug production and encapsulation. Last, media coverage and press releases made by governments and other stakeholders increase the stakes, as negative media coverage may damage... View Details
Keywords: Martha Lagace
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant... View Details
Keywords: Dina Gerdeman
  • 04 Mar 2014
  • First Look

First Look: March 4

desires of sports fans, alumni, and athletes themselves are at the crossroads of these realignment decisions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46476   Cases & Course Materials Harvard Business School Case 514-096 Building a... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

http://www.people.hbs.edu/rchua/JIBS_Intercultural_trust.pdf Evolve (Again) Author:Rosabeth M. Kanter Publication:Harvard Business Review 89, nos. 7-8 (July-August 2011) Abstract Frenzy over social networks and interactive View Details
Keywords: Sean Silverthorne
  • 15 Nov 2011
  • First Look

First Look: November 15

Authors:Leslie K. John, George Loewenstein, and Drazen Prelec Publication:Psychological Science (forthcoming) Abstract Cases of clear scientific misconduct have received significant media attention recently, but less flagrant... View Details
Keywords: Sean Silverthorne
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention and creating divisions within the traditional Republican base,... View Details
Keywords: Dina Gerdeman
  • 14 Jan 2014
  • First Look

First Look: January 14

ED. We propose that the dedicated queuing system yielded shorter throughput times because it provided physicians with greater ability and incentive to manage their patients' flow through the ED from arrival to discharge. Consistent with View Details
Keywords: Sean Silverthorne
  • 29 Sep 2009
  • First Look

First Look: September 29

search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a... View Details
Keywords: Martha Lagace
  • 26 Jan 2016
  • First Look

January 26, 2016

Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2012
  • First Look

First Look: March 20

rationale behind it. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/311086-PDF-ENG Claude Grunitzky Julie Battilana, Lakshmi Ramarajan, and James WeberHarvard Business School Case 412-065 Claude Grunitzky, a media... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, and... View Details
Keywords: Martha Lagace
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

is of serious concern to the manager(s) at OppenheimerFunds as well as to other investors. This leads a media turnaround firm to contact OppenheimerFunds and other large Take-Two shareholders with the intention of ousting the company's... View Details
Keywords: Martha Lagace
  • 19 Jul 2011
  • First Look

First Look: July 19

Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

results of a customer interview. After creating a quick landing page and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of... View Details
Keywords: Sean Silverthorne

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