personal branding - Publications - Faculty & Research

11 Sep 2012
First Look

First Look: September 11

Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. Purchase this case:http://hbr.org/search/812044-PDF-ENG Col. Joshua... View Details

Keywords: Sean Silverthorne

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details

Keywords: by Martha Lagace

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

universities, local governments, and civic groups and developed an array of outreach programs to help people understand and express themselves through music. Ma was confident that there could be no better time to hand over leadership. But the transition was... View Details

Keywords: Dina Gerdeman

15 Sep 2009
First Look

First Look: September 15

(B)." It is one of the failed ventures cited in those cases. Purchase this case: http://harvardbusiness.org/search/610027/ Intel NBI: Vivonic Harvard Business School Case 610-025 Vivonic was a start-up that was part of Intel's New Business Initiatives that sought... View Details

Keywords: Martha Lagace

01 Jun 1996
News

Class Acts

discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details

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