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Show Results For
- All HBS Web
(831)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
core assets, such as brand reputation or employee morale. In the paper CSR initiatives are explored in three "theatres." Theatre 1 includes activities primarily motivated by charitable instincts, even though they may have potential... View Details
Keywords: by Dina Gerdeman
- 26 Nov 2013
- First Look
First Look: November 26
identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care Testimonials Do Not Convert Patients... View Details
Keywords: Sean Silverthorne
- 12 Jul 2016
- First Look
July 12, 2016
Immigrant Entrepreneurs and the Social Safety Net By: Olds, Gareth Abstract—This paper explores the role of public health insurance in small business ownership among immigrants, a group with high rates of entrepreneurship. The Personal... View Details
Keywords: Sean Silverthorne
- 13 Feb 2019
- News
We’re All Going to Get Hacked
wrong here? In Sony’s case, the malware was in the routers. I’ve never met a single person in the cyber world who thought the malware would ever be in the routers. But it was. That’s the first time. What if Sony kept that a secret? Then... View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
through successive stages of industry evolution. We then show how this strategy was used by Sun Microsystems against Apollo Computer in the 1980s and by Dell against Compaq and other personal computer makers in the 1990s. Download working... View Details
Keywords: Sean Silverthorne
- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
- 06 Dec 2021
- News
Rescue & Recovery
been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- Career Coach
Deborah Resnick
Deborah (HBS '06) has deep expertise in consulting (breaking into consulting, navigating a career in consulting, and breaking out!), complemented by a diverse set of operational and managerial experience across Fortune 500 companies and a private-equity backed natural... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers rely on temporary workers during the holiday season, so training and managing frontline staff becomes essential. Finally, retail executives should be highly focused on customer service. Consumers who shop in person will likely... View Details
- 21 Jun 2011
- First Look
First Look: June 21
performance only when participants shared personal experiences prior to the task. The effects of metacognitive CQ in enhancing collaboration were mediated by affect-based trust. We discuss the theoretical and practical implications for... View Details
Keywords: Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
requirements or social norms, but because we are altruistic; we care intrinsically about the welfare of others. In this paper, we illustrate for these types of decisions how confusion may arise because the distinction between our personal... View Details
Keywords: Martha Lagace
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
you to talk about that experience. So it could be argued that that’s not manipulation. Now what happens with the person who says, “Oh, I had an awful experience, the staff was not courteous, my room was awful.” What are they going to do?... View Details
- 02 Sep 2008
- First Look
First Look: September 3, 2008
client's needs, obtaining projects and properly scoping out the work. The "offshore" person in India or elsewhere, along with his or her delivery team, is responsible for completing the project in a high-quality and timely way.... View Details
Keywords: Sean Silverthorne
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
grown up in the business all of my career, and when I finished college and came back I was a full-time employee for the first time. After a year or so I was promoted to work under my dad as one of the department managers. And within a few months I realized that I was... View Details
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
Brand Partnerships Council at WMG. She has been part of Warner Music for 26 years, including posts at WMG, Elektra, and Atlantic. Lynton, Chairman of Snap Inc., is serving as Chair of the Warner Music Group/Blavatnik Family Foundation... View Details
- 01 Sep 2009
- News
Read All About It!
and other forms of amusement and recreation, no matter how much leisure we may have. After men and women have spent respectively an estimated five and eight hours a week on the care of the body and personal appearance, after routine... View Details
- 04 Jun 2013
- First Look
First Look: June 4
acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne