Publications

October 2011
Supplement

Online Marketing at Big Skinny — slide supplement

By: Benjamin Edelman and Scott Duke Kominers

Slide Supplement for 911-034 View Details

Keywords: Consumer Products Industry

2001
Chapter

Estee Lauder: Self Definition and the Modern Cosmetics Market

By: Nancy F. Koehn

Keywords: Personal Characteristics; Beauty and Cosmetics Industry

February 2001 (Revised October 2002)
Teaching Note

Henry Heinz: Making Markets for Processed Foods TN

By: Nancy F. Koehn

Teaching Note for (9-801-289). View Details

Keywords: Food and Beverage Industry; United States

summer 2003
Article

The Drivers of Market Efficiency in Revlon Transactions

By: Guhan Subramanian

Keywords: Performance Efficiency; Business Ventures; Beauty and Cosmetics Industry

March 2005 (Revised December 2005)
Case

Morgan Stanley and TRAC-X: The Battle for the CDS Indexes Market

Morgan Stanley's credit derivatives business, specifically its collateralized debt obligation (CDO) business, has been hugely successful. One of its leading offerings is the TRAC-X product, jointly created and marketed by Morgan Stanley and JP Morgan. However, a new... View Details

Keywords: Credit Derivatives and Swaps; Product; Competition; Capital Markets; Financial Services Industry

May 2008
Teaching Note

Disney Consumer Products: Marketing Nutrition to Children (TN)

By: David E. Bell and Mary L. Shelman

Teaching Note for [507-006]. View Details

Keywords: Partners and Partnerships; Food; Age; Health Pandemics; Nutrition; Consumer Products Industry; Consumer Products Industry

Fast Answer

HBS Alumni Research Tips: Finding Market Data & Insights

How can alumni search for market data, trends, and insights? Statista is a user-friendly aggregator of statistical data from more than 20,000 sources worldwide. Follow instructions to register for a free premium account. Search for... View Details

November 2017 (Revised October 2018)
Case

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery

Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details

Educators

Article

The Market Design and Policy of Online Review Platforms

By: Benjamin Edelman

I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and consumer protection concerns associated... View Details

Keywords: Reviews; Reputation; Platforms; Marketplaces; Deception; Market Design; Multi-Sided Platforms; Law; Online Technology; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry

Read Now

September 2010
Teaching Note

HNA Group: Moving China's Air Transport Industry in a New Direction (TN)

By: F. Warren McFarlan

Teaching Note for 309029. View Details

Keywords: Private Ownership; State Ownership; Industry Structures; Air Transportation Industry; China

Web

HBS Alumni Research Tips: Finding Company News & Industry Research | Baker Library

type, etc. if needed. Industry Reports: ABI/ProQuest provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets and... View Details

27 Sep 2006
Working Paper Summaries

How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages

Keywords: by Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan & Selin Sayek

July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

Educators

2004
Chapter

Cost Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt

Keywords: Cost Management; Advertising; Marketing; Globalized Markets and Industries; Advertising Industry; Advertising Industry

2004
Chapter

The Globalization of Stock Markets and Convergence in Corporate Governance

By: Gerald F. Davis and Christopher Marquis

Keywords: Globalized Markets and Industries; Financial Markets; Corporate Governance; Financial Services Industry; Financial Services Industry

Read Now

May 2015 (Revised September 2015)
Case

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch and Qing Xia

The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details

Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Accommodations Industry; Accommodations Industry; Japan

Educators

2017
Working Paper

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

By: Ai Hisano

This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details

Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States