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Show Results For
-
All HBS Web
(18,491)
- People (25)
- News (3,321)
- Research (12,328)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,276)
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- 1985
- Book
Marketing Management: Principles, Analysis and Applications
Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, IL: Richard D. Irwin, 1985.
- 2023
- Working Paper
The Market for CEOs: Evidence from Private Equity
By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov
Most research on the CEO labor market studies public company CEOs while largely ignoring CEOs in private equity (PE) funded companies. We fill this gap by studying the market for CEOs among U.S. companies purchased by PE firms in large leveraged buyout transactions....
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Gompers, Paul A., Steven N. Kaplan, and Vladimir Mukharlyamov. "The Market for CEOs: Evidence from Private Equity." NBER Working Paper Series, No. 30899, April 2022. (Revised January 2023.)
- October 2014
- Module Note
Market Design in Online Businesses (Abridged)
By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online...
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Keywords:
Platform Design;
Network Effects;
Market Design;
Information Technology Industry;
Information Industry;
Advertising Industry
Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
- 2012
- Working Paper
Reaching for Yield in the Bond Market
By: Bo Becker and Victoria Ivashina
Reaching-for-yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for...
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Keywords:
Fixed Income;
Reaching For Yield;
Financial Intermediation;
Insurance Companies;
Insurance;
Bonds;
Assets;
Risk Management;
Investment Return;
Investment Portfolio;
Insurance Industry
Becker, Bo, and Victoria Ivashina. "Reaching for Yield in the Bond Market." Harvard Business School Working Paper, No. 12-103, May 2012. (Revised December 2012. NBER Working Paper Series, No. 18909, March 2013)
- 2004
- Article
Marketing to Benshouhou (Marketing and Dialectics)
By: Hirotaka Takeuchi
Keywords:
Marketing
- October 2020
- Article
Comparative Statics for Size-Dependent Discounts in Matching Markets
By: David Delacretaz, Scott Duke Kominers and Alexandru Nichifor
We prove a natural comparative static for many-to-many matching markets in which agents’ choice functions exhibit size-dependent discounts: reducing the extent to which some agent discounts additional partners leads to improved outcomes for the agents on the other side...
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Keywords:
Size-dependent Discounts;
Path-independence;
Respect For Improvements;
Market Design;
Mathematical Methods
Delacretaz, David, Scott Duke Kominers, and Alexandru Nichifor. "Comparative Statics for Size-Dependent Discounts in Matching Markets." Journal of Mathematical Economics 90 (October 2020): 127–131.
- Article
The Strategic Role of International Marketing
By: M. E. Porter
Porter, M. E. "The Strategic Role of International Marketing." Journal of Consumer Marketing 3, no. 2 (Spring 1986).
- November 1998 (Revised October 2003)
- Case
Mike Winsor: A Career in Marketing
By: Robert J. Dolan
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.
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Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He...
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Keywords:
Plant-Based Agribusiness;
Trade;
Goods and Commodities;
Demand and Consumers;
Supply and Industry;
Brands and Branding;
Decisions;
Customization and Personalization;
Product Design;
Product Development;
Marketing Strategy;
Product Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Spain;
United States;
Italy
- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,...
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Keywords:
by Rachel Layne
- September 2012 (Revised June 2017)
- Technical Note
Private Equity Valuation in Emerging Markets
By: Paul A. Gompers, Victoria Ivashina and Timothy Dore
This note provides an opportunity to understand how private equity investors need to adapt to emerging markets.
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Gompers, Paul A., Victoria Ivashina, and Timothy Dore. "Private Equity Valuation in Emerging Markets." Harvard Business School Technical Note 213-043, September 2012. (Revised June 2017.)
- May 2001
- Article
Bringing the Market Inside the Firm?
By: George P. Baker, Robert Gibbons and Kevin J. Murphy
Baker, George P., Robert Gibbons, and Kevin J. Murphy. "Bringing the Market Inside the Firm?" American Economic Review 91, no. 2 (May 2001).
- December 1998
- Article
Evolution of European Equity Market Issuance
By: Dante Roscini
Roscini, Dante. "Evolution of European Equity Market Issuance." Privatisation International (December 1998).
- Research Summary
Buyers, Sellers, Manufacturers in China’s Emerging Market around 1900
Ever since the economic reforms in the post-Mao period China’s economy as an emerging market has attracted much interest. However, we tend to forget that China was already an emerging market at the turn of the 19th century, if not earlier. This... View Details
- June 2007 (Revised February 2008)
- Teaching Note
PSI: Social Marketing Clean Water (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords:
Social Marketing
- 2008
- Working Paper
Performance and Control across Multiple Markets
By: Tatiana Sandino, Dennis Campbell and Shelby Yu
Chain organizations typically operate units across different types of markets, with significantly diverging customer bases. Such market-type dispersion potentially influences performance through two channels: it makes performance a noisier indicator of store manager...
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Keywords:
Governance Controls;
Organizational Design;
Markets;
Franchise Ownership;
Performance;
Retail Industry
Sandino, Tatiana, Dennis Campbell, and Shelby Yu. "Performance and Control across Multiple Markets." American Accounting Association Financial Accounting and Reporting Section Paper, January 2008.
- 29 Jun 2020
- Working Paper Summaries