Publications

08 Aug 2006
Working Paper Summaries

Entrepreneurship and Business History: Renewing the Research Agenda

Keywords: by Geoffrey G. Jones & R. Daniel Wadhwani

14 May 2013
Blog Post

MBAxAmerica Update: Week 6, New Orleans

our hosts from Idea Village introduce us to the city’s history and charm. Idea Village is an organization dedicated to identifying, supporting, and retaining entrepreneurial talent in New Orleans and has played a major role in New... View Details

Keywords: Entrepreneurship

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

August 2003 (Revised January 2004)
Case

Board of Directors at The Coca-Cola Company, The

By: Jay W. Lorsch, Rakesh Khurana and Sonya Sanchez

Provides a history of the board of directors of the Coca-Cola Co. through 2003. Describes the evolution in the board's membership, practices, and structure and the role it played in the company's governance. Questions are raised about the relationship between the board... View Details

Keywords: Governing and Advisory Boards; Corporate Governance; Food and Beverage Industry

November 1999 (Revised March 2002)
Case

Red Hat and the Linux Revolution

By: Alan D. MacCormack and Kerry Herman

The case describes the history of the Linux operating system and the open-source movement in general. Focuses on a critical decision being made by Red Hat, the largest distributor of Linux, about its future development efforts. The decision allows students to explore... View Details

Keywords: Open Source Distribution; Applications and Software; Product Development; Change Management; Research and Development; Business Processes; Disruptive Innovation; Information Technology Industry; North Carolina

15 Nov 2019
News

Purposeful Leadership

1993
Book

British Multinational Banking 1830-1990

By: Geoffrey Jones

This book provides the first modern history of British multinational banking. It analyses their emergence, growth and performance from their origins in the 1830s until the present day. It is based on a wide range of confidential banking records, which are placed in the... View Details

Keywords: Banks and Banking; Multinational Firms and Management; Growth and Development; Information Management; Performance; Great Britain; United Kingdom

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06 Dec 2012
News

Wall Street Doesn't Understand Innovation

Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption

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December 2000 (Revised November 2001)
Case

Rise and Fall of Iridium, The

By: Alan D. MacCormack and Kerry Herman

Examines the history of Iridium Communications, a provider of mobile satellite services. Discusses the genesis of Iridium's technical design, then follows the venture through various stages of development. Describes Iridium's attempts to build a subscriber base after... View Details

Keywords: Information Technology; Business Model; Business Growth and Maturation; Organizational Structure; Mobile and Wireless Technology; Telecommunications Industry

27 Jun 2016
News

Brexit is just the latest blow to globalization

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

September 1995 (Revised December 1997)
Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson

On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details

Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States

September 2012 (Revised November 2012)
Case

Integrated Reporting in South Africa

This case presents a 20-year history of the evolution of corporate governance and corporate reporting in South Africa starting in 1992 with a focus on the three King codes of corporate governance (King I in 1994, King II in 2000, and King III in 2009). From a reporting... View Details

Keywords: Integrated Reporting; Sustainability Reporting; Stock Exchanges; South Africa; Corporate Reporting; Regulation; Nonfinancial Performance; History; Corporate Disclosure; Markets; Integrated Corporate Reporting; Performance; Corporate Governance; South Africa

March 2013
Case

Robin Ash and Printzhof Press

By: Frank V. Cespedes and Lynda St. Clair

Robin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate... View Details

Keywords: United States; Organizational Change; Management Styles; General Management; Change Management; Morale; Communication; Human Resource Management; Book Publishing; Information Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Education Industry; Publishing Industry

11 Oct 2021
News

Tapping into Our Inner Captain in Times of Crisis

December 2010
Case

Leadership, Culture, and Transition at lululemon

By: Michael Tushman, Ruth Page and Tom Ryder

The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail... View Details

Keywords: Leading Change; Organizational Culture; Organizational Change and Adaptation; Change Management; Transition; Growth Management; Management Teams; Organizational Structure; Governing and Advisory Boards; Apparel and Accessories Industry; Retail Industry; Vancouver; United States

March 1999 (Revised May 1999)
Case

Apple Computer--1999

By: David B. Yoffie and Mary Kwak

In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and... View Details

Keywords: Competitive Advantage; Competitive Strategy; Growth and Development Strategy; Technological Innovation; Information Technology; Business or Company Management; Management Practices and Processes; Corporate Strategy; Information Technology Industry