futures - Publications - Faculty & Research

21 Sep 2015
News

Caught! Impact of emission cheating on VW’s brand and future in US

03 Jun 2018
Podcast

Ep 3: What really worries the AFL-CIO about the future of work?

Damon Silvers, the Policy Director and Special Counsel at the AFL-CIO believes that with the Supreme Court slated to rule on Janus v. American Federation of State, County, and Municipal Employees in June-July 2018, financial stability—not technology—is the biggest... View Details

1985
Chapter

Business History in the United States: Past Accomplishments and Future Directions

By: Richard S. Tedlow

Keywords: Business History; United States

Citation

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

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December 2018
Article

Cashback is Cash Forward: Delaying a Discount to Entice Future Spending

By: Prasad Vana, Anja Lambrecht and Marco Bertini

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January 2019
Teaching Note

The Last Hegemon? US-China Relations and the Future of World Order

By: Jeremy Friedman

Teaching Note for HBS No. 718-059. View Details

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20 Oct 2021
News

Intel Slipped—and Its Future Now Depends on Making Everyone Else’s Chips

14 Jun 2021
News

A New Leadership Model for the Future of Business and Work

25 Mar 2016
News

The Race Is On to Control Artificial Intelligence, and Tech’s Future

21 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 1: HBS/HKS Faculty Reflections

Graduating more than ten HBS | HKS Joint Degree classes is an accomplishment in which all of us — students, alumni, faculty, and staff — can take considerable pride. The program’s mission of developing outstanding leaders who will contribute significantly to the... View Details

8 AM – 8 PM MDT, 18 May 2018
HBS Alumni Events

HBS Hacks: Solving For The Future of Work in San Francisco

Collaborate with fellow HBS alumni to create the actionable solutions to one of societys most vexing challenges. View Details

03 Jul 2020
News

Raj Choudhury Sees a Future Where You Don’t Have to Move Your Family for a Job

2019
Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details

Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation

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Article

The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape

By: Jurgen Weiss

The article examines the potential impacts of new mobility services such as ride sharing and ride hailing on the speed and depth of electrification of personal transportation. The article explores how a shift of transportation towards shared mobility services might... View Details

Keywords: Mobility; Electric Vehicle; Autonomous Vehicles; Electricity Demand; Energy; Transportation Industry; Auto Industry; Energy Industry

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Sep 2009
Conference Presentation

What Rough Beast: Synthetic Biology, Uncertainty, and the Future of Biosecurity

By: Gautam Mukunda

Citation

September 2009
Article

What Rough Beast: Synthetic Biology, Uncertainty, and the Future of Biosecurity

By: Gautam Mukunda, Kenneth Oye and Scott C. Mohr

Keywords: Science; Risk and Uncertainty

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2007
Case

Sun Power: Focused on the Future of the Solar Power Industry

By: Rebecca Henderson, J. Conkling and R. Nanda

Keywords: Projects; Strategic Planning; Green Technology Industry

Citation

November 2004
Case

The Electronic Product Code: Future Impact on the Global Food System

By: Ray A. Goldberg and James Weber

The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details

Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry

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