Publications

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Movies: statistics

href="https://www.library.hbs.edu/Services/Industry-Highlights-Newsletters" target="_blank">Highlights newsletter: Entertainment & Media: Sign up for the bi-weekly industry focused newsletter published by Baker Library staff. ... View Details

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

1978
Article

A Note Concerning Asymmetric Games on Graphs

By: A. E. Roth

Keywords: Games, Gaming, and Gambling

December 1973
Article

On Non-Atomic Games

By: Elon Kohlberg

Keywords: Games, Gaming, and Gambling

August 2001 (Revised September 2002)
Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details

Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

01 Sep 2010
News

A CEO Goes Undercover

had agreed to work at different jobs in my company. But I would not appear as myself, the president and CEO of Herschend Family Entertainment (HFE), one of America’s premier, privately held theme-park operators. Instead, I would be “John... View Details

Keywords: Joel Manby; reality television; social class; Arts, Entertainment; Arts, Entertainment

July 2010
Teaching Note

Xanadu on Broadway

By: Anita Elberse

Teaching Note for 508062. View Details

Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry

December 2007
Background Note

The Music Recording Industry: Digital Rocks

By: Stephen P. Bradley and Nancy Bartlett

Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and... View Details

Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry

November 2000 (Revised October 2005)
Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details

Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry

winter 1997
Article

The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry

By: Willis Emmons and Robin A. Prager

Keywords: Markets; Ownership; Price; Service Delivery; Entertainment; Media and Broadcasting Industry

December 1977
Article

Utility Functions for Simple Games

By: A. E. Roth

Keywords: Games, Gaming, and Gambling

01 Sep 2007
News

Spring Reunions

Dean Jay Light ( right) entertained alumni in the Dean’s House garden. Sectionmates forever! Photos by Neal Hamberg At last June’s reunions, if you had a nickel for every time someone said “It’s great to see you again!” you’d have a tidy... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Joshua Yguado

Josh Yguado is the CEO and Cofounder of Jam City, one of the most successful mobile entertainment companies in the world with more than a billion game downloads and 20 million monthly users. Founded in 2010, Jam City is an international... View Details

Keywords: Arts & Culture;#29;#Entertainment;#37;#Gaming

01 Dec 2011
News

Inside MTV’s Global Fame

Related Links Watch Bill Roedy describe his approach to taking MTV global In 1989, Bill Roedy (MBA ’79) was told to transform the American success story MTV into a global presence. Twenty years later, Roedy had built the largest View Details

Keywords: Sean Silverthorne; Arts, Entertainment; Arts, Entertainment

February 2024
Article

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details

Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age

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April 2008
Background Note

Broadband and Video Games: Playing and Winning Together

By: Stephen P. Bradley and Nancy Bartlett

This note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented. View Details

Keywords: Games, Gaming, and Gambling; Innovation and Invention; Relationships; Information Infrastructure; Applications and Software; Mobile and Wireless Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Summer 2017
Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein

The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details

Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry