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Show Results For
- All HBS Web
(2,365)
- People (10)
- News (736)
- Research (1,240)
- Events (12)
- Multimedia (30)
- Faculty Publications (739)
- Program
The Women's Leadership Forum
success. Key Benefits Offering exceptional opportunities for feedback, networking, and learning from peers, this program will help you lead with lasting impact and build strategic advantage for your company. Equipped with new perspectives, View Details
- 2020
- Working Paper
Design in the Age of Artificial Intelligence
By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
- July 1989
- Article
Immunizing Children Against the Negative Effects of Reward
By: B. A. Hennessey, T. M. Amabile and M. Martinage
Two studies were conducted to examine the effect of intrinsic motivation training on children's subsequent motivational orientation and creativity in an expected reward situation. Past research has demonstrated the overjustification effect: Children who work on an... View Details
Keywords: Creativity; Motivation and Incentives; Training; Early Childhood Education; Learning; Teaching
Hennessey, B. A., T. M. Amabile, and M. Martinage. "Immunizing Children Against the Negative Effects of Reward." Contemporary Educational Psychology 14, no. 3 (July 1989): 212–227.
- Program
The Business of Entertainment, Media, and Sports
driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best... View Details
- 21 Aug 2023
- Book
You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance
People will pigeonhole you. “The longer you equate your identity with your occupation, the more that’s how the market will see you as well,” she says. This is important for managers, too, who might get into hiring ruts and have a myopic focus on job qualifications.... View Details
Keywords: by Kara Baskin
- 2016
- Working Paper
Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests
By: Pavel Kireyev
Contests are a popular mechanism for the procurement of innovation. In marketing, design, and other creative industries, firms use freelance marketplaces to organize contests and obtain high-quality ideas for ads, new products, and even business strategies from... View Details
Keywords: Idea Generation; Crowdsourcing; Contest Design; Structural Estimation; Motivation and Incentives; Competition; Innovation and Invention
Kireyev, Pavel. "Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests." Harvard Business School Working Paper, No. 16-129, May 2016.
- 23 Oct 2017
- News
A Glimpse Into the World's First Italian-Food Theme Park
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
- 26 Sep 2018
- HBS Seminar
Gustavo Manso, University of California Berkeley Haas School of Business
- 01 Apr 2008
- First Look
First Look: April 1, 2008
http://www.hbs.edu/research/pdf/08-024.pdf Cases & Course MaterialsThe Center for Creative Leadership Harvard Business School Case 308-013 The Center for Creative Leadership (CCL) was founded in 1970... View Details
Keywords: Martha Lagace
- Article
How Direct-to-Consumer Brands Can Continue to Grow
By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details
Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy
Rangan, V. Kasturi, Daniel Corsten, Matt Higgins, and Leonard A. Schlesinger. "How Direct-to-Consumer Brands Can Continue to Grow." Harvard Business Review 99, no. 6 (November–December 2021): 101–109.
- November 15, 2019
- Editorial
Getting Your Team to Do More Than Meet Deadlines
By: Laura M. Giurge, Charlotte Blank, Laurel Newman and A.V. Whillans
When it comes to our to-do lists, many of us prioritize checking off tasks that are easiest to complete or are due first, regardless of importance—a phenomenon that scholars describe as the “mere urgency” effect. This tendency becomes stronger the busier we are. But... View Details
Giurge, Laura M., Charlotte Blank, Laurel Newman, and A.V. Whillans. "Getting Your Team to Do More Than Meet Deadlines." Harvard Business Review (website) (November 15, 2019). (Shared Authorship.)
- March 2006
- Case
The Whitesides Lab
By: H. Kent Bowen and Francesca Gino
A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details
Keywords: Research; Performance Productivity; Economic Growth; Infrastructure; Creativity; Groups and Teams; Value Creation; Factories, Labs, and Plants; Leadership; Resource Allocation
Bowen, H. Kent, and Francesca Gino. "The Whitesides Lab." Harvard Business School Case 606-064, March 2006.
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction in transaction costs and... View Details
- Web
Live from Klarman Hall - Alumni
Exchanges Jonathan Zittrain George Bemis Professor of International Law Harvard Law School Creativity in AI with Music Explore the transformative impact of AI on music in this session, which offers an inside look at the View Details
- Research Summary
Re-Producing Exclusivity: A History of the Transatlantic Fashion Industry, 1929-1960
The history of fashion has been increasingly explored over the last decade, but two important and intertwined features of the topic are still underdeveloped: business and its international aspect. These dimensions are crucial. Fashion is first and foremost an industry... View Details
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
explains McFowland. “People in the lower half of that distribution had a much larger productivity bump. But on average, everyone seems to do better.” Surprisingly though, says McFowland, certain solutions using AI yielded a more limited variety of answers, suggesting a... View Details
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
- December 2018
- Case
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details
Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics
Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.