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01 Apr 2008
First Look

First Look: April 1, 2008

http://www.hbs.edu/research/pdf/08-024.pdf Cases & Course MaterialsThe Center for Creative Leadership Harvard Business School Case 308-013 The Center for Creative Leadership (CCL) was founded in 1970... View Details

Keywords: Martha Lagace

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

including streaming content). Even the best product design will end up subordinated to the best multi-sided platform. Software platforms have also been the source of much creative destruction. The reduction in transaction costs and... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

March 2006
Case

The Whitesides Lab

By: H. Kent Bowen and Francesca Gino

A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details

Keywords: Research; Performance Productivity; Economic Growth; Infrastructure; Creativity; Groups and Teams; Value Creation; Factories, Labs, and Plants; Leadership; Resource Allocation

December 2011 (Revised September 2014)
Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon

The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details

Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

Find at Harvard

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01 Jan 2014
News

IDEO’s Culture of Helping

24 Sep 2018
HBS Seminar

Sharon Koppman, University of California, Irvine

Web

Live from Klarman Hall - Alumni

Nasdaq US Exchanges Jonathan Zittrain George Bemis Professor of International Law Harvard Law School Creativity in AI with Music Explore the transformative impact of AI on music in this session, which offers an inside look at the View Details

Research Summary

Re-Producing Exclusivity: A History of the Transatlantic Fashion Industry, 1929-1960

The history of fashion has been increasingly explored over the last decade, but two important and intertwined features of the topic are still underdeveloped: business and its international aspect. These dimensions are crucial. Fashion is first and foremost an industry... View Details

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

explains McFowland. “People in the lower half of that distribution had a much larger productivity bump. But on average, everyone seems to do better.” Surprisingly though, says McFowland, certain solutions using AI yielded a more limited variety of answers, suggesting a... View Details

Keywords: by Rachel Layne; Information Technology; Technology

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption