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Show Results For
- All HBS Web
(1,014)
- News (165)
- Research (740)
- Multimedia (12)
- Faculty Publications (535)
- Article
Discount Effects on Media Plans
By: Robert S. Kaplan and Allan Shocker
Kaplan, Robert S., and Allan Shocker. "Discount Effects on Media Plans." Journal of Advertising Research 11, no. 3 (June 1971): 37–43.
- April 1987 (Revised June 1987)
- Supplement
Winchell Lighting, Inc. (B)
By: Robin Cooper and Robert S. Kaplan
Supplements the (A) case. View Details
Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (B)." Harvard Business School Supplement 187-075, April 1987. (Revised June 1987.)
- April 1987 (Revised October 1989)
- Case
Winchell Lighting, Inc. (A)
By: Robin Cooper and Robert S. Kaplan
Designed to teach students how to trace marketing costs to products. View Details
Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (A)." Harvard Business School Case 187-074, April 1987. (Revised October 1989.)
- February 1986 (Revised June 1987)
- Case
Ingersoll Milling Machine Co.
By: Robin Cooper and Robert S. Kaplan
Keywords: Manufacturing Industry
Cooper, Robin, and Robert S. Kaplan. "Ingersoll Milling Machine Co." Harvard Business School Case 186-189, February 1986. (Revised June 1987.)
- Blog
Crossing the Bridge from Program Learning to Practical Application
for her fourth appearance in the program as a guest lecturer. This type of teaching partnership was initiated when Robert Kaplan and Michael Porter invited past participants of some healthcare-focused... View Details
- September 26, 2024
- Article
A Better Way to Measure Social Impact
By: Robert S. Kaplan and Constance Spitzer
All impact investors report the financial returns from their funds and investments, and many provide metrics on intended social outcomes, such as numbers of individuals served, or quality jobs created. But investors do not supply metrics about their impacts on... View Details
Keywords: Impact Investing; Social Impact Investment; Inclusive Growth; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability
Kaplan, Robert S., and Constance Spitzer. "A Better Way to Measure Social Impact." Harvard Business Review Digital Articles (September 26, 2024).
- August 1994
- Teaching Note
Yamanouchi Pharmaceutical Co., Ltd. TN
By: Robin Cooper and Robert S. Kaplan
Keywords: Pharmaceutical Industry
- August 1994
- Case
Yamanouchi Pharmaceutical Co., Ltd.
By: Robin Cooper and Robert S. Kaplan
Cooper, Robin, and Robert S. Kaplan. "Yamanouchi Pharmaceutical Co., Ltd." Harvard Business School Case 195-086, August 1994.
- July – August 2011
- Article
Managing the Multiple Dimensions of Risk: Part I of a Two-Part Series
By: Robert S. Kaplan and Anette Mikes
Kaplan, Robert S., and Anette Mikes. "Managing the Multiple Dimensions of Risk: Part I of a Two-Part Series." Balanced Scorecard Report 13, no. 4 (July–August 2011).
- September 1994
- Article
Implementing New Knowledge: The Case of Activity-Based Costing
By: Chris Argyris and Robert S. Kaplan
Argyris, Chris, and Robert S. Kaplan. "Implementing New Knowledge: The Case of Activity-Based Costing." Accounting Horizons 8, no. 3 (September 1994): 83–105.
- August 1980
- Article
An Activity Analysis Approach to Unit Costing with Multiple Interactive Products
By: Robert S. Kaplan and Hiroyuki Itami
Kaplan, Robert S., and Hiroyuki Itami. "An Activity Analysis Approach to Unit Costing with Multiple Interactive Products." Management Science 26, no. 8 (August 1980): 826–839.
- September–October 1973
- Article
Determinants of Physician Office Location
By: Robert S. Kaplan and Sam Leinhardt
Kaplan, Robert S., and Sam Leinhardt. "Determinants of Physician Office Location." Medical Care 11 (September–October 1973): 406–415.
- Article
Overhead Allocation via Mathematical Programming Models
By: Robert S. Kaplan and Gerald Thompson
Keywords: Mathematical Methods
Kaplan, Robert S., and Gerald Thompson. "Overhead Allocation via Mathematical Programming Models." Accounting Review 46, no. 2 (April 1971): 352–364.
- winter 1971
- Article
Patient Incentives and Hospital Insurance
By: Robert S. Kaplan and Lester Lave
Kaplan, Robert S., and Lester Lave. "Patient Incentives and Hospital Insurance." Health Services Research 6 (winter 1971): 288–300. (see also "Further Thoughts on Patient Incentives," Health Services Research (summer 1972): 148-150.)
- April 1972
- Article
Investor Evaluation of Accounting Information: Some Empirical Evidence
By: Robert S. Kaplan and Richard Roll
Kaplan, Robert S., and Richard Roll. "Investor Evaluation of Accounting Information: Some Empirical Evidence." Journal of Business 45 (April 1972): 225–257.
- March 2004
- Article
Improving Corporate Governance with the Balanced Scorecard
By: Robert S. Kaplan and Michael Nagel
Kaplan, Robert S., and Michael Nagel. "Improving Corporate Governance with the Balanced Scorecard." Directors Monthly (March 2004).
- Web
Tools & Resources | Institute for Business in Global Society
By Shirley Lu and Robert S. Kaplan Monsters in the machine? Tackling the challenge of responsible AI By Paul M.... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
http://www.hbs.edu/research/pdf/10-038.pdf Fluid Teams and Fluid Tasks: The Impact of Team Familiarity and Variation in Experience (revised) Authors: Robert S. Huckman and Bradley R. Staats Abstract In many... View Details
Keywords: Martha Lagace
- March 2003
- Article
For the Last Time: Stock Options Are an Expense
By: Zvi Bodie, Robert S. Kaplan and Robert C. Merton
Bodie, Zvi, Robert S. Kaplan, and Robert C. Merton. "For the Last Time: Stock Options Are an Expense." Harvard Business Review 81, no. 3 (March 2003): 62–71. (HBS Reprint #R0303D.)