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Publications

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  • All HBS Web  (1,014)
    • News  (165)
    • Research  (740)
    • Multimedia  (12)
  • Faculty Publications  (535)

Show Results For

  • All HBS Web  (1,014)
    • News  (165)
    • Research  (740)
    • Multimedia  (12)
  • Faculty Publications  (535)
← Page 40 of 1,014 Results →
  • Article

Discount Effects on Media Plans

By: Robert S. Kaplan and Allan Shocker
Citation
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Kaplan, Robert S., and Allan Shocker. "Discount Effects on Media Plans." Journal of Advertising Research 11, no. 3 (June 1971): 37–43.
  • April 1987 (Revised June 1987)
  • Supplement

Winchell Lighting, Inc. (B)

By: Robin Cooper and Robert S. Kaplan
Supplements the (A) case. View Details
Citation
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Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (B)." Harvard Business School Supplement 187-075, April 1987. (Revised June 1987.)
  • April 1987 (Revised October 1989)
  • Case

Winchell Lighting, Inc. (A)

By: Robin Cooper and Robert S. Kaplan
Designed to teach students how to trace marketing costs to products. View Details
Keywords: Cost Accounting; Marketing; Consumer Products Industry
Citation
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Cooper, Robin, and Robert S. Kaplan. "Winchell Lighting, Inc. (A)." Harvard Business School Case 187-074, April 1987. (Revised October 1989.)
  • February 1986 (Revised June 1987)
  • Case

Ingersoll Milling Machine Co.

By: Robin Cooper and Robert S. Kaplan
Keywords: Manufacturing Industry
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Cooper, Robin, and Robert S. Kaplan. "Ingersoll Milling Machine Co." Harvard Business School Case 186-189, February 1986. (Revised June 1987.)
  • Blog

Crossing the Bridge from Program Learning to Practical Application

for her fourth appearance in the program as a guest lecturer. This type of teaching partnership was initiated when Robert Kaplan and Michael Porter invited past participants of some healthcare-focused... View Details
  • September 26, 2024
  • Article

A Better Way to Measure Social Impact

By: Robert S. Kaplan and Constance Spitzer
All impact investors report the financial returns from their funds and investments, and many provide metrics on intended social outcomes, such as numbers of individuals served, or quality jobs created. But investors do not supply metrics about their impacts on... View Details
Keywords: Impact Investing; Social Impact Investment; Inclusive Growth; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability
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Kaplan, Robert S., and Constance Spitzer. "A Better Way to Measure Social Impact." Harvard Business Review Digital Articles (September 26, 2024).
  • May 2024
  • Supplement

Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain - Student Version

By: Shirley Lu and Robert S. Kaplan
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Lu, Shirley, and Robert S. Kaplan. "Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain - Student Version." Harvard Business School Spreadsheet Supplement 124-701, May 2024.
  • August 1994
  • Teaching Note

Yamanouchi Pharmaceutical Co., Ltd. TN

By: Robin Cooper and Robert S. Kaplan
Keywords: Pharmaceutical Industry
Citation
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Cooper, Robin, and Robert S. Kaplan. "Yamanouchi Pharmaceutical Co., Ltd. TN." Harvard Business School Teaching Note 195-087, August 1994.
  • August 1994
  • Case

Yamanouchi Pharmaceutical Co., Ltd.

By: Robin Cooper and Robert S. Kaplan
Keywords: Pharmaceutical Industry; Japan
Citation
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Cooper, Robin, and Robert S. Kaplan. "Yamanouchi Pharmaceutical Co., Ltd." Harvard Business School Case 195-086, August 1994.
  • July – August 2011
  • Article

Managing the Multiple Dimensions of Risk: Part I of a Two-Part Series

By: Robert S. Kaplan and Anette Mikes
Keywords: Management; Risk and Uncertainty
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Kaplan, Robert S., and Anette Mikes. "Managing the Multiple Dimensions of Risk: Part I of a Two-Part Series." Balanced Scorecard Report 13, no. 4 (July–August 2011).
  • September 1994
  • Article

Implementing New Knowledge: The Case of Activity-Based Costing

By: Chris Argyris and Robert S. Kaplan
Keywords: Knowledge; Accounting
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Argyris, Chris, and Robert S. Kaplan. "Implementing New Knowledge: The Case of Activity-Based Costing." Accounting Horizons 8, no. 3 (September 1994): 83–105.
  • August 1980
  • Article

An Activity Analysis Approach to Unit Costing with Multiple Interactive Products

By: Robert S. Kaplan and Hiroyuki Itami
Keywords: Theory; Product
Citation
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Kaplan, Robert S., and Hiroyuki Itami. "An Activity Analysis Approach to Unit Costing with Multiple Interactive Products." Management Science 26, no. 8 (August 1980): 826–839.
  • September–October 1973
  • Article

Determinants of Physician Office Location

By: Robert S. Kaplan and Sam Leinhardt
Keywords: Health; Geographic Location
Citation
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Kaplan, Robert S., and Sam Leinhardt. "Determinants of Physician Office Location." Medical Care 11 (September–October 1973): 406–415.
  • Article

Overhead Allocation via Mathematical Programming Models

By: Robert S. Kaplan and Gerald Thompson
Keywords: Mathematical Methods
Citation
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Kaplan, Robert S., and Gerald Thompson. "Overhead Allocation via Mathematical Programming Models." Accounting Review 46, no. 2 (April 1971): 352–364.
  • winter 1971
  • Article

Patient Incentives and Hospital Insurance

By: Robert S. Kaplan and Lester Lave
Keywords: Health; Insurance; Motivation and Incentives; Health Industry
Citation
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Kaplan, Robert S., and Lester Lave. "Patient Incentives and Hospital Insurance." Health Services Research 6 (winter 1971): 288–300. (see also "Further Thoughts on Patient Incentives," Health Services Research (summer 1972): 148-150.)
  • April 1972
  • Article

Investor Evaluation of Accounting Information: Some Empirical Evidence

By: Robert S. Kaplan and Richard Roll
Keywords: Accounting; Information
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Kaplan, Robert S., and Richard Roll. "Investor Evaluation of Accounting Information: Some Empirical Evidence." Journal of Business 45 (April 1972): 225–257.
  • March 2004
  • Article

Improving Corporate Governance with the Balanced Scorecard

By: Robert S. Kaplan and Michael Nagel
Keywords: Corporate Governance; Balanced Scorecard
Citation
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Kaplan, Robert S., and Michael Nagel. "Improving Corporate Governance with the Balanced Scorecard." Directors Monthly (March 2004).
  • Web

Tools & Resources | Institute for Business in Global Society

By Shirley Lu and Robert S. Kaplan Monsters in the machine? Tackling the challenge of responsible AI By Paul M.... View Details
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

http://www.hbs.edu/research/pdf/10-038.pdf Fluid Teams and Fluid Tasks: The Impact of Team Familiarity and Variation in Experience (revised) Authors: Robert S. Huckman and Bradley R. Staats Abstract In many... View Details
Keywords: Martha Lagace
  • March 2003
  • Article

For the Last Time: Stock Options Are an Expense

By: Zvi Bodie, Robert S. Kaplan and Robert C. Merton
Keywords: Stock Options; Finance
Citation
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Bodie, Zvi, Robert S. Kaplan, and Robert C. Merton. "For the Last Time: Stock Options Are an Expense." Harvard Business Review 81, no. 3 (March 2003): 62–71. (HBS Reprint #R0303D.)
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