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Show Results For
- All HBS Web
(1,330)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
- April 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video Index
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video Index." Harvard Business School Video Supplement 594-124, April 1994.
- November 1993 (Revised July 1996)
- Background Note
International Marketing Management Course Bibliography
By: John A. Quelch
Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
- November 1993 (Revised November 1994)
- Supplement
OfficePro (B)
By: John A. Quelch
Supplements OfficePro (A). View Details
Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France
Quelch, John A. "OfficePro (B)." Harvard Business School Supplement 594-054, November 1993. (Revised November 1994.)
- September 1993 (Revised July 1996)
- Case
Weissberg Gmbh
By: John A. Quelch
Quelch, John A. "Weissberg Gmbh." Harvard Business School Case 594-038, September 1993. (Revised July 1996.)
- July 1993
- Supplement
Marketing Management--1993
By: John A. Quelch
Quelch, John A. "Marketing Management--1993
." Harvard Business School Video Supplement 593-511, July 1993.
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details
Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States
Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
- April 1993
- Case
Pechazur S.A.
By: John A. Quelch
Quelch, John A. "Pechazur S.A." Harvard Business School Case 593-101, April 1993.
- October 1992 (Revised December 1992)
- Case
Marketing Massachusetts
By: John A. Quelch
Quelch, John A., and Susan Smith. "Marketing Massachusetts." Harvard Business School Case 593-017, October 1992. (Revised December 1992.)
- December 1992
- Case
Nestle Italy
By: John A. Quelch
Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details
Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
- January 1992 (Revised March 1993)
- Case
Maison Bouygues
By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France
Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.)
- January 1991
- Supplement
Suzuki Samurai, Supplement
By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
- June 1990 (Revised March 1991)
- Case
Campbell Soup Co. and the Federal Trade Commission
By: John A. Quelch
Quelch, John A. "Campbell Soup Co. and the Federal Trade Commission." Harvard Business School Case 591-017, June 1990. (Revised March 1991.)
- May 1990
- Case
Secret Shopper Program
By: John A. Quelch
Quelch, John A. "Secret Shopper Program." Harvard Business School Case 590-095, May 1990.
- August 1988
- Background Note
Note on Inventory Risk and Soft Goods Merchandising
By: John A. Quelch
Quelch, John A. "Note on Inventory Risk and Soft Goods Merchandising." Harvard Business School Background Note 589-022, August 1988.
- August 1986
- Case
Black & Decker Corp.: Household Products Group (A1)
By: John A. Quelch
Quelch, John A. "Black & Decker Corp.: Household Products Group (A1)." Harvard Business School Case 587-057, August 1986.
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- November 1985
- Supplement
General Motors Acceptance Corp. (B)
By: John A. Quelch
Quelch, John A. "General Motors Acceptance Corp. (B)." Harvard Business School Supplement 586-064, November 1985.
- September 1985
- Case
General Foods Corp.: The Product Management System
By: John A. Quelch
Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
- March 1985 (Revised September 1986)
- Background Note
Note on the Dishwasher Industry
By: John A. Quelch
Quelch, John A. "Note on the Dishwasher Industry." Harvard Business School Background Note 585-052, March 1985. (Revised September 1986.)
- August 1984 (Revised September 1986)
- Background Note
Marketing Programming, Budgeting, and Allocating
By: John A. Quelch
Quelch, John A. "Marketing Programming, Budgeting, and Allocating." Harvard Business School Background Note 585-026, August 1984. (Revised September 1986.)