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Show Results For
- All HBS Web
(859)
- People (1)
- News (235)
- Research (271)
- Events (4)
- Multimedia (21)
- Faculty Publications (109)
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
actions. Map inquiries jumped 18 percent, restaurant calls increased 13 percent, and clicks on the restaurants’ website rose 9 percent. The eateries also saw a 5 percent increase in the number of restaurant reviews, suggesting that the... View Details
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and... View Details
Keywords: Carmen Nobel
- Web
Preface - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections
staff in advance via email at histcollref@hbs.edu or by phone at 617-495-6411. Please review the Information and Services section of the Historical Collections website for more information on preparing for a visit to the reading room.... View Details
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession.... View Details
- 17 Mar 2015
- News
The First Five Years: Adam Enbar (MBA 2010)
couldn’t have imagined.” The video on your website describes programming and coding as an art form that anyone can learn. Can you elaborate on this? “A few weeks ago, I got to hear fellow HBS alumnus Sal Khan speak at a dinner. One thing... View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part... View Details
Keywords: Martha Lagace
- Web
Authentic Leader Development - Course Catalog
Facilitators will meet briefly with their professor prior to the LDG to discuss that week’s meeting (typically just following each day’s class). An ALD “Facilitator’s Guide” will be posted on the course website and also sent out to you... View Details
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
was about to begin. A Look Behind the Scenes Take a look at The Sixes website now and you’ll see the stunning and polished product Girard has worked tirelessly to build since 2018. What you won’t see are the challenges she faced to get... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
- 22 Jul 2022
- Blog Post
Climate Stories Episode #7: Turning Waste Heat to Power
transitioning green economy. She is now the secretary of the board of the 11-year-old trade association for the waste-heat-to-power industry, Heat is Power. The organization’s website says that it lobbies in Canada and the United States... View Details
- 11 Mar 2022
- Blog Post
Climate Stories Episode #2: Sam Steyer, Greenwork
improve the green workplace by providing job training, “a Coursera for solar,” as Sam described it. Like many small businesses, though, the founders’ appreciation of the customer-product fit evolved. Today, the company’s website describes... View Details
- Web
Privacy Statement (English) - Global
activity, other misconduct, security or technical issues, or unauthorized access to or use of personal data or our website or data systems; responding to subpoenas, court orders, or other legal process; managing and enforcing our... View Details
- Web
Terms of Use - HBS Online
(11 August 2024) 1. Introduction; Changes Please read these Terms of Use and the other Agreements described immediately below before registering for, accessing or using any portion of the Harvard Business School Online website (the... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
inductively shows that consumers deem information flows acceptable (or not) based on whether their personal information was: 1) obtained within versus outside of the website on which the ad appears and 2) stated by the consumer versus... View Details
Keywords: Sean Silverthorne
- 01 Dec 2016
- News
Alumni Books of 2016
Nersesian also discusses controversial topics like fracking and global warming in chapters on climate change and sustainability. An accompanying companion website contains extensive additional material on the history of the major types of... View Details
- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
regulations may be outdated in the era of Uber—not to mention other successful companies in the so-called sharing economy, such as the travel home-rental website Airbnb (currently valued at $25.5 billion). But he argues that it’s... View Details
- Profile
Minal Mehta
solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and project... View Details
- 01 Jun 2013
- News
Five Bright Ideas
compensation in return for allowing marketing programs through school websites and on campus, including on-premise signage, naming rights, and branded items. Colorado-based EFP, founded in 2010 by Brad Greenwald (MBA 1990), now its... View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
- 09 Jul 2024
- Research & Ideas
Chance Encounters: What's at Stake in Return-to-Office Decisions
technology-adoption decisions, I’ve been examining how the virtual space can substitute for the physical space, by looking at tech adoption at Stack Overflow, which is like a Q&A website for coders. It’s been surprising to see that... View Details