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- 15 Jan 2008
- First Look
First Look: January 15, 2008
the challenges of transforming American community hospital systems. Can be used to teach: the evolution of structure, organization, and strategy of U.S.-based community hospital systems; integrated practice units and care cycles;... View Details
Keywords: Martha Lagace
- 15 Aug 2024
- Op-Ed
Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience
that business disruptions are not just potential threats, but common occurrences that demand immediate attention from CEOs, C-suite teams, and boards. It's time for leaders to take stock of their companies’ operational resilience—their... View Details
Keywords: by Hise Gibson and Anita Lynch
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- January 2020
- Case
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details
Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Consumer Products Industry; Retail Industry; Technology Industry; Electronics Industry; Manufacturing Industry; United States
Schlesinger, Leonard A., and Christian Godwin. "The June Oven." Harvard Business School Case 320-067, January 2020.
- July 1991 (Revised June 1992)
- Case
Retail Promotional Pricing: When Is a Sale Really a Sale? (A)
Addresses the controversy that surrounds highly promotional retail pricing referred to as "high-low pricing" by the trade. High-low pricing involves setting prices at an initially high level for a brief period of time, then discounting off the so-called "regular" or... View Details
Keywords: Courts and Trials; Price; Ethics; Consumer Behavior; Product Marketing; Retail Industry; Colorado
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (A)." Harvard Business School Case 591-111, July 1991. (Revised June 1992.)
- 12 Oct 1999
- Research & Ideas
A Perfect Fit: Aligning Organization & Strategy
all have to be in alignment." Along with Russell A. Eisenstat, an independent consultant and former HBS faculty member, Beer has developed a process called Organizational Fitness Profiling, which helps a CEO or business unit general... View Details
Keywords: by Judith A. Ross
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
Products German craftsmanship and quality are famous, and according to Fear, German companies generally compete as niche producers, particularly those that manufacture high-quality goods that demand a premium price. In 2004-2005 Germany... View Details
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 26 Mar 2008
- First Look
First Look: March 26, 2008
communication technology sector in the United States, and find empirical support for the four hypotheses developed here. The research presented in this paper has implications for our understanding not only of who adopts advanced... View Details
Keywords: Martha Lagace
- 24 Jan 2012
- First Look
First Look: Jan. 24
toothpaste brand in the United States. During the interwar years, however, the brand suffered a precipitate decline and fell into oblivion. This article explores the rise and fall of the Pebeco brand. It shows the challenges faced by... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
for rigorous accounting research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50473 forthcoming Proceedings of the National Academy of Sciences of the United States of America Hiding Personal Information Reveals the... View Details
Keywords: Sean Silverthorne
- March 2009 (Revised January 2010)
- Background Note
The Newspaper Industry in Crisis
By: David J. Collis, Peter W. Olson and Mary Furey
This note is a primer on the newspaper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been... View Details
Keywords: Business Model; Business History; Newspapers; Disruptive Innovation; Consumer Behavior; Business Strategy; Internet; Journalism and News Industry; Publishing Industry; Europe; United States
Collis, David J., Peter W. Olson, and Mary Furey. "The Newspaper Industry in Crisis." Harvard Business School Background Note 709-463, March 2009. (Revised January 2010.)
- February 2022
- Case
NFX Capital and Moov Technologies
By: Scott Duke Kominers and Nicole Tempest Keller
In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details
Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco
Kominers, Scott Duke, and Nicole Tempest Keller. "NFX Capital and Moov Technologies." Harvard Business School Case 822-045, February 2022.
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
explain a little bit about your research in this area? Josh Lerner: By the end of World War II, the corporate research laboratory model was widely adopted in the United States. A corporation would have a centralized facility where it... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
the competitive landscape of platforms, Zhu delved into data from Amazon.com, which serves both as the biggest online retailer in the United States and as a platform on which third-party retailers can sell their wares directly to... View Details
- 27 Aug 2008
- Research & Ideas
Creating Leaders for Science-Based Businesses
effort. "To maintain a leadership position globally, the United States needs high value-added products and services to be the engine of its economy," says HBS professor emeritus Kent Bowen, organizer of the colloquium. "One... View Details
- May 2024
- Case
LinkedIn Corporation, 2024
By: David B. Yoffie, George Gonzalez and Emily Grandjean
By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details
Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale
Yoffie, David B., George Gonzalez, and Emily Grandjean. "LinkedIn Corporation, 2024." Harvard Business School Case 724-484, May 2024.
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
company to increase capacity, despite high consumer demand for its economically priced two-wheeler. For 15 to 20 years, the scooter had a ten-year delivery period, Bajaj recalled in his interview. To those not familiar with India's closed... View Details
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
Risky Behavior During COVID-19, a National Bureau of Economic Research Working Paper released in August. Lessons from the pandemic’s first wave News of a deadly virus hitting the United States was enough to keep diners home in early... View Details
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
as it is being employed to unite dispersed functional or geographic groups within a firm. While automatic process execution continues to be valuable for these networks, the greater goal of integration often appears to be better and faster... View Details
Keywords: by Andrew McAfee