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Show Results For
- All HBS Web
(1,241)
- People (7)
- News (357)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (242)
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
by using the resume database. Goal: Build a Strong Brand On-Campus through Remote Recruiting If you do not have the budget or time for on-campus recruiting, you aren’t alone. The good news is there are many... View Details
Keywords: All Industries
- Profile
Alika Phipps
eye toward returning to her family’s businesses, Alika was attracted to HBS’ emphasis on general management. “The program gives you a broad overview of many different skills,” she says. “Daily case study actively builds leadership... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
their pitch. Europe Alexander Azoulay, MBA '03 David Merle, MBA '03 Superdome building integrated photovoltaics India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
- 24 Sep 2020
- Blog Post
Introducing the HBS Heartland Club
A first-generation college student, she attended Vanderbilt University where she majored in English Literature before heading down to Miami to work in Global Operations for Restaurant Brands International on the Burger King brand. Before... View Details
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the digital economy. A... View Details
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller... View Details
Keywords: Julia Hanna
- 01 Nov 2013
- News
Selling Crafts with a Story
many key themes running throughout the online marketplace these days: the maker movement, which highlights handcrafted creativity; sustainable commerce (buying local and getting to know the person behind the piece); online branding ; and... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a frequent point of breakdown for firms that seek to build new businesses inside existing corporations; promising ideas often simply... View Details
Keywords: Sean Silverthorne
- 08 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Private Equity
our experience tells a different story. Industry leaders who have taken summer interns have typically found it to be a great investment of their time and resources as the internship program allows the firm to extend the interview process over the entire summer and... View Details
Keywords: Venture Capital / Private Equity
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
work with two of the most storied teams in all of sports. Looking ahead towards the future of his new role, Laitsas is looking forward to creating innovative ways to engage with fans and build on the incredible View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
Knudsen Cowles: building for the future at the family vineyard in Oregon’s Willamette Valley (photo by Hilary Bobel Cronon) When they inherited the family vineyard a decade ago, Page Knudsen Cowles (MBA 1983) and her three brothers knew... View Details
Keywords: Ryan Jones
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
product category to attract the customer into the store (measured by the category market share); (2) sharing real estate in malls by building clusters of SMI stores and brands (measured by sales per square... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
marketing strategy Develop approaches for attribution, budget allocation, and calculating customer lifetime value Explore customer engagement techniques, including personalization, storytelling, and community building Who Will Benefit... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to View Details
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
Initially, I worked for three years at the Nike World Headquarters in Beaverton, Oregon, as a rotational operations analyst. Following this, I relocated to Los Angeles, California, to serve as a program manager. In this role, I helped View Details
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details
Keywords: Caroline Chauncey
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
and in-depth interviews with a global cross-section of alumni and identified three primary areas of long-term interests: Alumni Engagement — How can alumni, in partnership with HBS, maintain and build strong connections with each other,... View Details
Keywords: Ann Kelly
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details