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- All HBS Web
(1,691)
- People (3)
- News (356)
- Research (1,057)
- Events (3)
- Multimedia (15)
- Faculty Publications (853)
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- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- December 2024
- Supplement
Northvolt: Building Batteries to Fight Climate Change (B)
The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s
struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed
Northvolt’s ambitious... View Details
Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
Sox starting pitcher Lackey, a star performer in his eight years with the Angels. Transported from laid-back Southern California to hot-cauldron Boston, Lackey posted a mediocre earned run average of 4.40 in 2010, and a league-worst 6.41... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
effort to achieve early market share and economies of scale that would position them to be bought out later by national players. Unlike craft beer, marijuana would be inexpensive to transport across state lines to retail outlets across... View Details
- 07 Jul 2010
- First Look
First Look: July 7
poorer Latin American countries. Traditional exports—coal, coffee, oil—still comprised more than half the total, while manufactured exports comprised only a fifth. Public investment in transport and other infrastructure—a perpetual... View Details
Keywords: Martha Lagace
- January 2018 (Revised March 2019)
- Case
Autonomous Vehicles: The Rubber Hits the Road...but When?
By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano
The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details
Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry
Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised March 2019.)
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
relative viability, even if one focuses just on prices, is the pass-through of a higher price realization to the global producer after typically higher transportation and distribution costs, tariffs, or even risks, are netted out.... View Details
Keywords: by Martha Lagace
- March 2021 (Revised January 2023)
- Background Note
The Pandemic's Impact on the U.S. Food System
By: José B. Alvarez and Natalie Kindred
This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic... View Details
Keywords: COVID-19 Pandemic; Agribusiness; Risk and Uncertainty; Risk Management; Leadership; Change Management; Safety; Health; Health Pandemics; Disruption; Adaptation; Supply Chain; Supply Chain Management; Consumer Behavior; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; United States
- June 2013
- Supplement
Hexcel Turnaround—2001 (Video Supplement)
This is the Video Supplement for Hexcel Turnaround - 2001(A), (B) and (C), HBS Cases 806099, 806100, 806101. View Details
Keywords: Turnarounds; Human Capital; Organizational Change And Transformation; Organizational Culture; Organizational Management; Leadership; General Management; Bankruptcy; Bankruptcy Reorganization; Financial Crisis Management; Acquisitions; Debt Crisis; Debt; Debt Management; Crisis Management; Financial Crisis; Private Equity; Public Ownership; Resignation and Termination; Restructuring; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; United States; Europe
Sharpe, Jim. "Hexcel Turnaround—2001 (Video Supplement)." Harvard Business School Video Supplement 813-723, June 2013.
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
this case:https://hbsp.harvard.edu/product/219014-PDF-ENG Harvard Business School Case 618-037 EKOL Logistics: Thinking Outside the Box This case describes Ekol, an intermodal transportation and logistics company, and how it manages... View Details
Keywords: Dina Gerdeman
- 11 Mar 2008
- First Look
First Look: March 11, 2008
South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op's service territory. For almost 80 years, the... View Details
Keywords: Martha Lagace
- 14 Aug 2007
- First Look
First Look: August 14, 2007
distinctly different strategy. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706518 Kinder Morgan, Inc.-Management Buyout Harvard Business School Case 207-123 Kinder Morgan, Inc., was a leader in the View Details
Keywords: Martha Lagace
- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
- 23 Mar 2017
- Cold Call Podcast
Cost-cutting Leads to Turbulence in the Airline Industry
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
Are Uber drivers and HourlyNerd consultants independent contractors or employees? Interesting question, but the wrong one. Better to ask: Are we stifling innovation across the digital economy by forcing a simplistic choice, contractor vs. employee? The short answer is... View Details
- 23 Jul 2001
- Research & Ideas
How One Center of Innovation Lost its Spark
How do once-thriving centers of innovation slow down, falter, and in some cases all but grind to a halt? That's a question that fascinates HBS professor Donald N. Sull. In a new working paper describing his in-depth research, Sull focused on the travails of one former... View Details
- June 1997 (Revised November 1998)
- Case
Sky Air, Inc.
By: Paul A. Gompers
Concerns a fictitious airline company and examines the moral hazard situation that results within a firm. Provides an opportunity to discuss corporate governance and contracting under uncertainty. View Details
Keywords: Ethics; Corporate Governance; Contracts; Risk and Uncertainty; Air Transportation Industry
Gompers, Paul A. "Sky Air, Inc." Harvard Business School Case 297-110, June 1997. (Revised November 1998.)
- March 2023 (Revised May 2023)
- Case
OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)
By: Linda A. Hill and Lydia Begag
It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details
Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States
Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)." Harvard Business School Case 423-072, March 2023. (Revised May 2023.)
- May 2021
- Teaching Note
American Airlines' Value Pricing (Abridged)
By: Sunil Gupta and Alvin J. Silk
Teaching Note for HBS Case No. 519-019. View Details
- April 2020
- Case
Cockpit Dynamics in Air France 447 and United 232
By: Amy C. Edmondson and Joshua Raymond
This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task... View Details
Keywords: Teams; Team Launch; Crisis Management; Groups and Teams; Leadership; Communication; Air Transportation Industry
Edmondson, Amy C., and Joshua Raymond. "Cockpit Dynamics in Air France 447 and United 232." Harvard Business School Case 620-127, April 2020.