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Show Results For
- All HBS Web
(7,890)
- People (38)
- News (2,923)
- Research (3,226)
- Events (32)
- Multimedia (170)
- Faculty Publications (1,744)
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- 19 Jul 2015
- News
If World Leaders Can Skip Deadlines, Why Can’t I?
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
inventory needs. Take, for example, a large American manufacturer of men's blazers. As part of our research into lean retailing, we tracked the demand for different sizes of a blue blazer. Far from a trendy fashion item, View Details
- 2008
- Working Paper
Do Legal Origins Have Persistent Effects Over Time? A Look at Law and Finance around the World c. 1900
By: Aldo Musacchio
How persistent are the effects of legal institutions adopted or inherited in the distant past? A substantial literature argues that legal origins have persistent effects that explain clear differences in investor protections and financial development around the world... View Details
Keywords: History; Law; Development Economics; Investment; Corporate Governance; Finance; Business and Government Relations
Musacchio, Aldo. "Do Legal Origins Have Persistent Effects Over Time? A Look at Law and Finance around the World c. 1900." Harvard Business School Working Paper, No. 08-030, January 2008.
- December 2015
- Article
On Wealth and the Diversity of Friendships: High Social Class People around the World Have Fewer International Friends
By: Maurice H. Yearwood, Amy Cuddy, Nishtha Lambaa, Wu Youyoua, Ilmo van der Lowe, Paul K. Piff, Charles Gronin, Pete Fleming, Emiliana Simon-Thomas, Dacher Keltner and Aleksandr Spectre
Having international social ties carries many potential advantages, including access to novel ideas and greater commercial opportunities. Yet little is known about who forms more international friendships. Here, we propose social class plays a key role in determining... View Details
Yearwood, Maurice H., Amy Cuddy, Nishtha Lambaa, Wu Youyoua, Ilmo van der Lowe, Paul K. Piff, Charles Gronin, Pete Fleming, Emiliana Simon-Thomas, Dacher Keltner, and Aleksandr Spectre. "On Wealth and the Diversity of Friendships: High Social Class People around the World Have Fewer International Friends." Personality and Individual Differences 87 (December 2015): 224–229.
- 18 Oct 2016
- News
Leading the Way for Women Entrepreneurs
rental clothes to clients, was comical at times. “I was trying to convince a roomful of men in blue button-down shirts why wearing a new outfit everyday would empower them,” she said. Hyman said the bigger problem in View Details
- March 2010 (Revised February 2013)
- Case
Baltic Beverages Holding: Competing in a Globalizing World (A)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990. View Details
Keywords: Economics; Globalized Economies and Regions; Government and Politics; Competition; Corporate Strategy; Food and Beverage Industry; Finland; Sweden
Alcacer, Juan, Rasmus Karl Gustaf Molander, and Rakeen Mabud. "Baltic Beverages Holding: Competing in a Globalizing World (A)." Harvard Business School Case 710-430, March 2010. (Revised February 2013.)
- 17 Sep 2019
- News
Trump's tariffs revive damaging prewar world of trade barriers
- March 2010 (Revised February 2013)
- Supplement
Baltic Beverages Holding: Competing in a Globalizing World (B)
By: Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud
In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku. View Details
Keywords: Mergers and Acquisitions; Investment; Globalized Economies and Regions; Competition; Corporate Strategy; Food and Beverage Industry; Estonia; Finland; Sweden
Alcacer, Juan, Rasmus Karl Gustaf Molander, and Rakeen Mabud. "Baltic Beverages Holding: Competing in a Globalizing World (B)." Harvard Business School Supplement 710-471, March 2010. (Revised February 2013.)
- 08 Sep 2020
- News
Maintaining Organizational Soul While Onboarding In A Remote World
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- Research Summary
Bringing Worlds Together: Cultural Brokerage in Multicultural Teams (Dissertation)
Multicultural teams are becoming increasingly prevlaent and crucial for organizational success, yet they face many challenges that stem from their cultural differences. How can multicultural teams mitigate the risks of working across... View Details
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
“perspective taking,” or the practice of trying to put yourself in someone else’s shoes. He shows across 25 studies with more than 2,800 people that imagining the world through... View Details
Keywords: by Jen McFarland Flint
- 01 Jun 2001
- News
Alejandro Ramirez: A Very Good Time for Mexico
In 1996, Alejandro Ramirez (MBA 2001) was poised to accept one of two coveted spots in the U.N. Junior Professional Officer Program. For Ramirez, who had spent the previous fifteen months conducting research... View Details
- March 2024
- Supplement
Celsius Network Inc.: Fear, Uncertainty, and Doubt in the Brave New World of Crypto Bankruptcy
By: Stuart C. Gilson and Sarah L. Abbott
- Article
Russia's Greatest Ponzi Mastermind Is Dead, but His Legacy Lives On in the Crypto World
By: Eugene F. Soltes and Sara Hess
Soltes, Eugene F., and Sara Hess. "Russia's Greatest Ponzi Mastermind Is Dead, but His Legacy Lives On in the Crypto World." Quartz (April 25, 2018).