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  • All HBS Web  (1,997)
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  • All HBS Web  (1,997)
    • People  (10)
    • News  (435)
    • Research  (986)
    • Events  (2)
    • Multimedia  (6)
  • Faculty Publications  (301)
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  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

small number of large major accounts, some mid-sized ones (the previous focus of the field sales force), and often a bunch of little ones. And, accounts are complex collections of diffuse buying teams... View Details
Keywords: by Benson Shapiro
  • 01 Aug 1998
  • News

High Honors

entrepreneurial ventures and family businesses. Asked to head SCMP in 1981, he shifted the program's focus toward the interests and needs of owner/managers. He devised a unique schedule spread over three years and changed the program's... View Details
  • 19 Sep 2005
  • Research & Ideas

Rethinking Company Loyalty

skills such as creating television ads and public-service announcements by joining teams formed to serve new accounts. 3. Focus on relationships. For many employees, loyalty is born or cemented through... View Details
Keywords: by Lauren Keller Johnson
  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

people they oversee. Command climate surveys help direct reports and junior-level team members give honest, anonymized upward feedback to the organization and its leadership. Most importantly, the surveys assess overall workplace... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 30 Jun 2021
  • In Practice

The Harvard Business School Faculty Summer Reader 2021

What’s on HBS faculty members’ reading list for summer 2021? Which books are most meaningful to them and why? Below, faculty share their top picks, ranging from biographies and memoirs to their colleagues’ latest works. Julia Austin: Social justice and the Obamas I... View Details
Keywords: by Kathryn Haviland
  • Web

HBS - Financials | Supplemental Financial Information

CLIMB (Credential of Leadership, Impact, and Management in Business) program. The yearlong, comprehensive offering for both new and experienced business leaders combines courses on leadership, strategy, and finance with shorter courses in areas such as dynamic View Details
  • 01 Mar 2023
  • News

Step Change

London School of Economics. After stints as a researcher and analyst at investment bank EFG Hermes and the International Finance Corporation, she was recommended for a role at Egypt’s Ministry of Finance in 2010, working in the Macro Fiscal Policy Unit with a View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • March 2019
  • Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
Citation
Educators
Purchase
Related
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

producing vacuum pumps and systems. Its Chinese team was the first to live through the effects of the new pandemic and the restrictions imposed by the government. Learning from its subsidiary in China gave the company tremendous... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

articles that journals don’t like, then you won’t get published in top journals and be an academic for long!” Research that targets a specific business problem runs the risk of appearing too narrow in focus to editors of general-purpose... View Details
Keywords: by Carmen Nobel; Education
  • 06 Aug 2012
  • Research & Ideas

Strategic Intelligence: Adapt or Die

planet is finite, companies have the capacity to continue and create institutions that fulfill obligations to constituencies for many years, so the focus of corporations should be on the very long run rather than simply on the short run.... View Details
Keywords: by Michael Blanding
  • Web

2024 Reunion Presentations - Alumni

where everyone can thrive Communicate powerfully as a leader Go fast by empowering your team Can Consumers, Big Tech, and Retailers Fix Health Care? Professor Robert Huckman (PHDBE 2001) No additional materials available + More Info –... View Details
  • 23 Oct 2012
  • First Look

First Look: October 23

allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the United States. In particular, we consider policies that are... View Details
Keywords: Sean Silverthorne
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

say your book offers a compass, not a roadmap: it points readers in a direction but doesn't tell them exactly which path to take. Datar: The right answer for each school depends on that school's strategy, challenges, constraints, and skill sets. Yet rebalancing from... View Details
Keywords: by Martha Lagace; Education
  • 2002
  • Case

Creating the Customer-Centric Team: Coordinating Sales and Marketing

By: Benson P. Shapiro
Keywords: Marketing; Groups and Teams; Sales; Customer Focus and Relationships
Citation
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Related
Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)
  • 06 Jun 2012
  • What Do You Think?

Is Something Wrong with the Way We Work?

experiment that ultimately enabled consultants at Boston Consulting Group to reclaim at least a small portion of their lives from the onslaught of communication technology. In her initial work Perlow chose the goal of engaging a six-person View Details
Keywords: by James Heskett; Consulting
  • 02 Dec 2010
  • News

Ten Rules for Entrepreneurs

start by choosing the product they want to make or the service they want to provide and then try to convince the market to buy it. It makes more sense to start a business the other way around: Identify what the market needs first, and then develop a solution. 3. View Details
Keywords: Roger Thompson; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 10 Sep 2014
  • Research & Ideas

Become a Value Creator

argues that managers who adopt a value-creating mindset hold the key to becoming truly successful leaders. "Business is a team sport. It's soccer, not golf. Nobody plays by themselves and wins in business," Hall said during a... View Details
Keywords: by Dina Gerdeman
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