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Show Results For
- All HBS Web
(823)
- People (2)
- News (166)
- Research (522)
- Events (2)
- Multimedia (3)
- Faculty Publications (320)
- 21 Apr 2009
- First Look
First Look: April 21, 2009
lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While... View Details
Keywords: Martha Lagace
- 23 Jan 2019
- News
The Promise of Personalized Medicine
so what is the mission? What is the tactical plan to get this done? It’s in four phases. The first phase is the analytical phase. This is where we take a blood sample, a muscle biopsy from my brother to dive into the details of what is... View Details
- 12 Jul 2016
- First Look
July 12, 2016
on preventing them. She outlines five tactics that research has shown to be effective: encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask the right... View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
consensus on best practices. They suggest six overall goals for a strategic exit interview process and describe tactics and techniques to make it successful. Among their recommendations: Have interviews conducted by second- or third-line... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address the interests of all... View Details
Keywords: Sean Silverthorne
- Blog
Two-Year Action Plan Update: Q+A with Terrill Drake, Chief Diversity and Inclusion Officer at Harvard Business School
how we will begin the strategic planning process for the School. We're planning a climate assessment—collecting community-wide data on how people are experiencing HBS, as a baseline for thinking about prioritizing and creating strategies and View Details
- 18 Mar 2014
- First Look
First Look: March 18
formulate a strategy and tactics to deal with the impending initiative by the SEIU, the fastest growing union in the United States with 2.1 million members and a huge organizing budget. The union will likely seek the hospital's agreement... View Details
Keywords: Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
access or heightened inspiration for women entrepreneurs. Publisher's link: http://www.people.hbs.edu/wkerr/GKO_ReservationsEntry.pdf August 2013 Journal of Economic Perspectives Shifts in U.S. Federal Reserve Goals and Tactics for... View Details
Keywords: Sean Silverthlorne
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
The model suggests that the more forward-looking buyers are, the more advantageous it is to use fear, uncertainty, and doubt (FUD) tactics to drive the competing system out. Consider SCO, a small "vulture" firm that had bought... View Details
- March 2023 (Revised June 2023)
- Teaching Note
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
Teaching Note for HBS Case No. 123-065. In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; Alabama; United States
- 01 Jun 2018
- News
The Long Run
money trying to save one of their kids on meth. I knew it was a bad epidemic, but I couldn’t believe it was going to be that bad in my little hometown, this agrarian utopia. Seeing it begin to dissolve in an ugly way was very troubling.” Medication-assisted treatment—a... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
resources are limited, and there are more than enough attractive ways to use them - whether for tactical investment in product quality or strategic investments in new market development." A Global Issue Fri nevertheless believes that if... View Details
- 01 Oct 1996
- News
Leading In a New Era
tactical decisions historically have been made by one person — the CEO. But as the business environment has become more global, complex, and dependent upon vast amounts of information, the days of the "solo" CEO seem numbered. Indeed,... View Details
Keywords: Nancy O. Perry
- Web
Print View - Course Catalog
Tillerson—about their most difficult negotiations. As chair of the Great Negotiators Award program and co-chair of the American Secretaries of State initiative, I am deeply involved in a multi-year project to systematically distill the strategies and View Details