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Publications

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Show Results For

  • All HBS Web  (824)
    • People  (2)
    • News  (166)
    • Research  (526)
    • Events  (2)
    • Multimedia  (3)
  • Faculty Publications  (322)
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  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that determine whether and how marketplaces create value. Explains common causes of market failure and presents a framework for designing marketplaces in... View Details
Keywords: Dina Gerdeman
  • 04 Jan 2012
  • First Look

First Look: January 4

variables rather than givens for the analysis. Beyond identifying and specifying parties and fronts, negotiation campaign analysis and design calls for assessing interdependencies among fronts, deciding on separation v. combination of fronts, parallel v. sequential... View Details
Keywords: Carmen Nobel
  • 20 Jul 2010
  • First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details
Keywords: Martha Lagace
  • 01 Apr 2000
  • News

Getting the Message

Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and... View Details
Keywords: Susan Young
  • 16 Jul 2013
  • First Look

First Look: July 16

that may be to do. In this article, the authors look at research from behavioral economics, social psychology, and other disciplines and offer practical tactics for leaders hoping to project a healthy amount of both qualities. Publisher's... View Details
Keywords: Anna Secino
  • 01 Jun 2018
  • News

The Long Run

money trying to save one of their kids on meth. I knew it was a bad epidemic, but I couldn’t believe it was going to be that bad in my little hometown, this agrarian utopia. Seeing it begin to dissolve in an ugly way was very troubling.” Medication-assisted treatment—a... View Details
Keywords: Julia Hanna; photographed by Melissa Golden
  • 01 Apr 1996
  • News

Stewards of the Seventh Generation

resources are limited, and there are more than enough attractive ways to use them - whether for tactical investment in product quality or strategic investments in new market development." A Global Issue Fri nevertheless believes that if... View Details
Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb
  • 01 Oct 1996
  • News

Leading In a New Era

tactical decisions historically have been made by one person — the CEO. But as the business environment has become more global, complex, and dependent upon vast amounts of information, the days of the "solo" CEO seem numbered. Indeed,... View Details
Keywords: Nancy O. Perry
  • 17 Jul 2012
  • First Look

First Look: July 17

and civil aviation authorities might undertake over time horizons of months to years as well as tactical measures that may be adopted on a daily basis in response to dynamic, "real time" developments like poor weather or... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

the bigger the vision, the greater number of things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise, Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • 20 Dec 2016
  • First Look

December 20, 2016

with its creditors? What tactics might the company employ to save its properties? Within this context, what are Songy's responsibilities to his investors? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217012-PDF-ENG View Details
Keywords: Carmen Nobel
  • Web

2025 Reunion Presentations - Alumni

“think outside the building” to open new pathways, forge new coalitions, and find sources of personal nurturance. Professor Rosabeth Kanter will outline five tactics for coping, transcending, and contributing to solutions to respond to... View Details
  • Web

Print View - Course Catalog

of State initiative, I am deeply involved in a multi-year project to systematically distill the strategies and tactics of this distinguished group (along with several other remarkable negotiators). The emerging findings of this ongoing... View Details
  • 04 Dec 2012
  • First Look

First Look: December 4

assumptions about the parties' interests, their no-deal options, and possible deals. Under a plausible, mainstream set of such assumptions, the Iranian regime's no-deal options, at least through summer 2012, appear superior to potential nuclear agreements. If so,... View Details
Keywords: Carmen Nobel
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