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Show Results For
-
All HBS Web
(962)
- People (2)
- News (242)
- Research (582)
- Multimedia (5)
- Faculty Publications (202)
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning and message delivery are core to all View Details
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by John Quelch
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond...
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- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
variable store traffic. What Mercadona shows is that all this torture isn't necessary. You can offer employees stability and still run a very successful supermarket chain." The Specialist Knows The Mercadona case, which Ton has...
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- 01 Jan 2005
- News
Judith R. Haberkorn, 111th AMP, 1992
cancer survivor, she says the determination, energy, and perseverance she showed in the workplace were crucial in her successful fight against the illness. "I decided from the beginning that I was going to be upfront about it—look my...
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- 04 Mar 2022
- Blog Post
Advice from My HBS Career Journey in Renewable Energy
don't limit yourself. If you think you want to go into a startup then try it, but try VC too. It's great to utilize the in-semester internship time if you think you can manage it because you will get experience in a brand new area that...
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- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately...
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- Web
Courses by Title - Course Catalog
Organizations & Markets Joshua Schwartzstein Spring 2025 Q3Q4 3.0 Building Trusted Organizations General Management Sandra Sucher Fall 2024 Q2 1.5 Building Web 3 Businesses Entrepreneurial Management Scott Duke Kominers , Shai Bernstein Spring 2025 Q3 1.5 Building and...
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- 01 Dec 1996
- News
An Entrepreneurial Journey
$300 million. Much of that success was due to the innovative strategy of the gentlemanly Cotsen to focus on a single brand name with an image for safe, mild, quality skin care endorsed by the medical...
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- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries...
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Martha Lagace
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a...
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by Martha Lagace
- 02 Feb 2010
- First Look
First Look: Feb. 2
examples of successful and failed leaders, with stories to illustrate their experiences and the author's advice to readers who may face similar crises. Purchase this book:...
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Martha Lagace
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the...
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- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
students." In his words, this behavior should characterize well-respected programs. He asks, "Isn't 'adapting to change' almost a synonym for learning?" Little attention was given to the influence of alumni in shaping current educational strategies....
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by James Heskett
- Web
IFC: Italy; Tradition and Innovation - Course Catalog
national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how Italy’s companies – that include some iconic brands that leverage the powerful “Made in Italy” label - have...
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- 12 Apr 2011
- First Look
First Look: April 12
sustainability reports. We conclude with thoughts about mandatory sustainability and integrated reporting. Download the paper: http://www.hbs.edu/research/pdf/11-100.pdf With a Little Help from My (Random) Friends: Success and Failure in...
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Sean Silverthorne
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy...
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Sean Silverthorne
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union...
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Re: Multiple Faculty
- 10 Apr 2007
- First Look
First Look: April 10, 2007
School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group...
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Martha Lagace
- Web
Leadership Execution and Action Planning (LEAP) - Course Catalog
course will analyze the successes and setbacks of protagonists in each case, nearly half of whom will be present in class to discuss their views and, in some class sessions, to solicit student feedback about their ongoing execution...
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- 13 Apr 2010
- First Look
First Look: April 13
pilot project. Success in PlanIT Valley will translate into a strong market position as global population and demand for new cities increases, particularly in developing countries such as China and India. Purchase this...
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Martha Lagace