Publications

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

all needed cabs at the same time, and an individual might be more likely to take a chance on an unfamiliar company named Uber. In that way, the company acquired a large group of customers in one swoop. “First, they figured out how to get... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on View Details

Keywords: by Julia Austin

Article

Reputation When Threats and Transfers Are Available

By: Ernesto Dal Bo, Pedro Dal Bo and Rafael Di Tella

We present a model where a long-run player is allowed to use both money transfers and threats to influence the decisions of a sequence of short-run players. We show that threats might be used credibly (even in arbitrarily short repeated games) by a long-lived player... View Details

Keywords: Crime and Corruption; Decision Choices and Conditions; Game Theory; Mathematical Methods; Interests; Power and Influence; Reputation

Find at Harvard

Web

Latin America - Global

expanding equity ownership, poverty alleviation, and fostering deeper community collaborations. October 2024 EVENT Entrepreneurship Event in Mexico City LARC hosted a breakfast in Mexico City, bringing together a diverse group of View Details

January 2019
Supplement

The De Beers Group: Launching GemFair for Artisanal Diamonds

By: Benjamin C. Esty and Daniel Fisher

In April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough... View Details

Keywords: Diamonds; New Business; Strategy Development; Strategy Execution; Scope; ESG; Supply; Corporate Strategy; Business Strategy; Value Creation; Corporate Social Responsibility and Impact; Mining Industry; Consumer Products Industry; Sierra Leone; United Kingdom

January 2014
Article

The Consequences of Entrepreneurial Finance: Evidence from Angel Financings

By: William R. Kerr, Josh Lerner and Antoinette Schoar

This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel funding... View Details

Keywords: Business Ventures; Financing and Loans; Interests; Employment; Patents; Internet and the Web; Operations; Entrepreneurship; Business Exit or Shutdown

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

automation for people? To parse how US drivers view their own driving abilities and that of automated vehicles, the researchers conducted two sets of experiments and surveys. In one experiment with 579 participants who are representative of national demographics, the... View Details

Keywords: by Rachel Layne; Transportation; Auto

2020
Working Paper

Do Lenders Still Discriminate? A Robust Approach for Assessing Differences in Menus

By: David Hao Zhang and Paul Willen

We use a new methodology to assess mortgage pricing discrimination by race. We make four main contributions. First, we show that existing estimates of mortgage pricing differences by race can be confounded by a "menu problem," which is the problem associated with... View Details

Keywords: Mortgages; Financing and Loans; Prejudice and Bias; Race; Measurement and Metrics; Banking Industry; United States

September 2003 (Revised October 2005)
Case

Performance Pay for MGOA Physicians (A)

Examines the transition of an orthopedic surgical group at a premier teaching and research hospital from a system in which the surgeons are compensated with flat salaries to a system where they are compensated based on profitability. Allows for an examination of... View Details

Keywords: Value Creation; Motivation and Incentives; Nonprofit Organizations; Health Care and Treatment; Compensation and Benefits; Health Industry

06 Jun 2024
Research & Ideas

How Younger Immigrants Gain an Edge in American Business

Administration at Harvard Business School. Those who arrived between the ages of 14 and 17 fared better than their 18- to 21-year-old counterparts in education, language fluency, careers, and economic well-being over the following decades, with the younger View Details

Keywords: by Rachel Layne

02 Jun 2022
Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

graduated. “Here’s the good news: They got everything they wanted,” Brooks said. “Here’s the bad news: They wanted the wrong thing. The result is that they’re not as happy as they could be. We need to teach a class on happiness,” Brooks concluded. A View Details

Keywords: by Dan Morrell

December 2018 (Revised May 2021)
Background Note

Making UK Energy Smarter

By: John R. Wells and Benjamin Weinstock

This case describes the history of the United Kingdom's domestic energy industry and the country's efforts to create a more competitive, greener, and distributed power sector. On July 24, 2017, the United Kingdom government and the industry regulator, the Office of Gas... View Details

2019
Working Paper

Persuasive Propaganda During the 2015 Argentine Ballotage

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky

We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details

Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina

Web

Middle East & North Africa - Global

unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent decades. At its core are over 180 interviews by Harvard faculty with high impact leaders in business and social... View Details

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

it. Those emotions are deep-seated from an evolutionary standpoint. “From a survival perspective, we are risk-averse,” she says. “Just as we are interested in other people thinking well of us. Long ago, rejection by the group could, in... View Details

Keywords: by Michael Blanding

19 Jun 2023
Blog Post

The Road to Impact

made a leap of faith. If he could just find a management position at a nonprofit, he figured, he could help direct social change. “That was my thesis,” he recalls. Since he made that jump, he’s proved that thesis correct several times... View Details

December 1986 (Revised August 1988)
Case

LifeSpan Inc.: Abbott Northwestern Hospital

Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and... View Details

Keywords: Nonprofit Organizations; Ethics; Marketing Communications; Health Care and Treatment; Service Industry; Health Industry; Minneapolis