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  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation

    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
    • 29 Sep 2015
    • First Look

    September 29, 2015

    Julia Lee, Francesca Gino, and Bradley R. Staats Abstract—It may be possible to offer people a new understanding of their best-self concepts, leading to positive personal and social change. We developed theory about how best-self... View Details
    Keywords: Sean Silverthorne
    • March 2007 (Revised April 2011)
    • Case

    Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist

    By: Nancy F. Koehn, Anne Dwojeski, William Grundy, Erica Helms and Katherine Miller
    Madam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands... View Details
    Keywords: Leadership; Business History; Race; Corporate Social Responsibility and Impact; Entrepreneurship; Personal Development and Career; Gender; Philanthropy and Charitable Giving; Saint Louis
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    • 2019
    • Working Paper

    Does Public Ownership and Accountability Increase Diversity? Evidence from IPOs

    By: Rembrand Koning and John-Paul Ferguson
    Does public ownership improve employment diversity? Organizational researchers theorize that increased transparency to regulators and the public should lead firms to conform to legal and social norms—but that social closure and decoupling should preserve the status... View Details
    Keywords: IPO; Initial Public Offering; Employees; Diversity; Gender; Race; Entrepreneurship; United States
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    • 17 Jan 2023
    • In Practice

    8 Trends to Watch in 2023

    As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
    Keywords: by Avery Forman
    • 25 Jun 2013
    • First Look

    First Look: June 25

    transfer of IP addresses, numeric identifiers required by all computers connected to the Internet. Excessive fragmentation of IP address blocks causes growth in the Internet's routing table, which is socially costly, so an IP address... View Details
    Keywords: Anna Secino
    • 30 Mar 2018
    • News

    Alibaba founders bet on US subscription clothing pioneer

    • February 2021 (Revised April 2024)
    • Case

    Shopify: The Conquest for Chinese E-Commerce

    By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
    In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details
    Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
    Related
    • June 2013 (Revised February 2014)
    • Case

    FanMode: Launching a Global Sports Venture

    By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
    Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
    Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Entertainment and Recreation Industry; United Kingdom; South Africa
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    • Web

    Named Fellowship Funds - Alumni

    students from Boston and Greater New England who have a background or interest in entrepreneurship or working at a social enterprise organization. Rob is a founding partner of Castanea Partners, a private... View Details
    • December 2018 (Revised February 2020)
    • Case

    Fishbowl: Scaling Up

    By: Leslie K. John
    Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
    Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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    • December 2014
    • Case

    Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

    By: Rosabeth Moss Kanter, Rakesh Khurana and Daniel Penrice
    Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an... View Details
    Keywords: MetroMorphosis; Raymond Jetson; Advanced Leadership Initiative; ALI; Louisiana; Baton Rouge; Social Entrepreneurship; Nonprofit Organizations; Louisiana; North America; United States
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    • December 2006 (Revised August 2008)
    • Case

    Keggfarms (India): Which Came First, the Kuroiler(TM) or the KEGG(TM)?

    Vinod Kapur has founded a unique enterprise, Keggfarms, based on a special poultry chicken he bred to address the nutritional and income needs of some of the poorest people on earth: India's rural villagers. As of November 2006, Keggfarms was supplying chicks to about... View Details
    Keywords: Animal-Based Agribusiness; For-Profit Firms; Social Entrepreneurship; Competition; Expansion; Agriculture and Agribusiness Industry; India
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    • Web

    Connect with Clubs - Recruiting

    gmosheim@mba2025.hbs.edu Miles Jefferson mjefferson@mba2025.hbs.edu Itamar Belson ibelson@mba2025.hbs.edu Club Email emcl@studentclubs.hbs.edu Entrepreneurship Club Co-Presidents Jing Li jili@mba2025.hbs.edu Hunter van Adelsberg... View Details

      Ray A. Goldberg

      A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

      ... View Details

      Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
      • 18 Mar 2014
      • First Look

      First Look: March 18

        Publications August 2013 Social Science & Medicine Who Donates Their Bodies to Science? The Combined Role of Gender and Migration Status Among California Whole-body Donors By: Asad, Asad L., Michel Anteby, and Filiz Garip... View Details
      Keywords: Sean Silverthorne
      • 26 Oct 2018
      • News

      HBS Entrepreneurs Shine at Rock 100 Summit

        Robert C. Merton

        Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

        Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

        Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
        • June 2021
        • Case

        Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

        By: Linda A. Hill and Emily Tedards
        In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
        Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
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