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  • 01 Mar 2011
  • First Look

First Look: March 1

channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product returns when customers' ability to... View Details
Keywords: Sean Silverthorne
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

clients (i.e., those clients for whom real estate is not their core business) under a single structure, the Corporate Solutions Group, to target the profitable and growing segment of global MNCs who are outsourcing their real estate... View Details
Keywords: Martha Lagace
  • 06 May 2002
  • Research & Ideas

Profits for Nonprofits: Earning Your Own Way

self-sufficient while not being self-sufficient ourselves?— Alfred Wise,Share Our Strength The session, led by HBS professor James E. Austin, featured three managers whose experiences highlight the challenges and benefits of thinking about profitable View Details
Keywords: by Martha Lagace
  • 09 Apr 2024
  • Blog Post

IFC India: JSW Steel

examples presented during the IFC challenge the traditional notion of segmented life phases and of inherent tension in an organization between profit and “doing good.” This recognition has inspired us to seek roles in the future that... View Details
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

opportunities for new and creative concepts. Related to this, the consumer need for convenience will continue to explode and retailers will need to find solutions that solve problems for time-starved customers. While online retail of groceries doesn't generally have... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

other words, how can Montague balance the need to look like a regular bicycle in order to achieve legitimacy with the need to signal value by looking different? What market segment should Montague be targeting-customers looking... View Details
Keywords: Martha Lagace
  • February 2025
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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  • 27 Sep 2016
  • First Look

September 27, 2016

development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

would allow RTR to aggressively expand its inventory and customer acquisition efforts in order to serve a broader range of customer segments with a wider selection of products (e.g., accessories, maternity wear). Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

Because it gives GM a better shot at establishing OnStar as the industry standard. And because GM extends its OnStar distribution to market segments they may not otherwise reach with their auto brands." Invent the competitor who... View Details
Keywords: by David Stauffer
  • 11 Nov 2014
  • First Look

First Look: November 11

transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

in addition to the already competitive mobile communication segment where the company's once dominant market share was heavily eroded. Mao had to decide on the pricing strategies for the company's various product lines, including fixed... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

done many novel things to educate the market about the value of premium organic and Fairtrade chocolate, Zotter consolidated its market position within the premium segment of the Austrian market for chocolate. The company only recently... View Details
Keywords: Martha Lagace
  • 01 Jun 2023
  • News

Alumni and Faculty Books

the milestone of 100 years of Independence in 2047? Should India become a manufacturing powerhouse to rival China? Or should it stay content with services and become the Information Superpower of the world? What about pursuing new opportunities in agriculture,... View Details
Keywords: Publishing Industries (except Internet); Information
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

professors weigh in with their views on leadership in action. Clay Christensen’s Milkshake Marketing (20,015) About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

a specialist CEO negatively affects segment investment efficiency. The results suggest that new specialist CEOs use the capital budget as a bridge-building tool to elicit cooperation from powerful divisional managers in previously... View Details
Keywords: Martha Lagace
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which customer segment was the... View Details
Keywords: by Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

respect to fair trade policy. The issue revolves around what actions the various private and public decision makers will now take to make this ruling work while not placing too big a burden on any one segment of the economy. Purchase this... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

resonated with several segments of the population. While many experts predicted a Clinton victory, Trump was ultimately elected president in November 2016. During his first 100 days in office, Trump tested the boundaries of the U.S.... View Details
Keywords: Dina Gerdeman