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  • All HBS Web  (1,045)
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  • All HBS Web  (1,045)
    • People  (1)
    • News  (141)
    • Research  (821)
    • Events  (7)
    • Multimedia  (4)
  • Faculty Publications  (216)
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  • Web

Print View - Course Catalog

2. Go to Market Experiments. What is the right mix of direct and indirect selling efforts and at what phase in the startup's lifecycle should each be employed? How can founders themselves be the most effective View Details
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

effects of the economic shutdown and the ways in which small businesses are adjusting both their behaviors and expectations as the situation unfolds, the researchers aim to help shape potential policy responses. THE CORONAVIRUS CRISIS... View Details
Keywords: by Kristen Senz; Financial Services
  • 28 Oct 2019
  • Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

"Clicks and Mortar." [Image: iStock] Related Reading How to Use Free Shipping as a Competitive Weapon Should Retailers Match Their Own Prices Online and in Stores? Research Paper  Where Should We Build a Mall? The Formation of Market Structure and Its View Details
Keywords: by Jen McFarland Flint; Retail
  • 27 May 2014
  • First Look

First Look: May 27

The article concludes by suggesting that the stratdegies of business enterprises need to be more fully integrated into wider narratives of the history of globalization. August 2013 JMR, Journal of Marketing Research Positioning Brands Versus Large Competitors to... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer... View Details
Keywords: Sean Silverthorne
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic... View Details
  • Web

Classroom and Field Work: Methods of Instruction | Baker Library

assignments. The first, an unskilled position such as a production line worker, sales clerk, or office clerk, familiarized students with supervision issues and customer-employee relations. "Our students find that they are better equipped... View Details
  • 01 Oct 1999
  • News

The Class of 1974: Timed for a Change

sales manager, assistant manager for a large seafood distributor, eel exporter, seafood trader, and fish packer. He has also cast a wide net in an effort to keep up with his classmates as 1974's class secretary and Section F correspondent... View Details
Keywords: Charles B. ("Chuck") Mercer
  • 01 Mar 2003
  • News

Books

tasks: strengthening links between portfolio objectives and overall company goals; ensuring that the relationship among projects creates greater value and efficiency; and making sure that projects build organizational capacity to respond View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country accomplish its success, and what... View Details
Keywords: by Doug J. Chung; Health
  • Web

Online Entrepreneurial Marketing Course | HBS Online

influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
  • 18 Nov 2002
  • Research & Ideas

Enterprising Women—a History

to entrepreneurship, she said. In 1972 women owned 4 percent of all American businesses; by 1991, that figure had climbed to 38 percent. This is not a trivial accomplishment; these women-owned enterprises were responsible for $4 trillion dollars in View Details
Keywords: by Laura Linard
  • 01 Mar 2007
  • News

Daniel Vasella

Vasella Illustration by Dennis Balogh Twenty years ago a young doctor with a hankering for business experience gave up his clinical practice in Bern, Switzerland, and moved to East Hanover, New Jersey, to try his hand at drug sales with... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

before the U.S. House of Representatives Committee on the Judiciary Task Force on Competition Policy and Antitrust Laws, Edelman wrote that the deal could have an anticompetitive effect on Internet advertising. "The proposed... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

  Working PapersIf You Are So Smart, Why Aren't You Rich? The Effects of Education, Financial Literacy and Cognitive Ability on Financial Market Participation Authors:Shawn A. Cole and Gauri Kartini Shastry Abstract Household financial... View Details
Keywords: Martha Lagace
  • 25 Feb 2020
  • News

Why Layoffs are a Losing Strategy

Sandra Sucher (photo by Evgenia Eliseeva; Getty Images) Sandra Sucher (photo by Evgenia Eliseeva; Getty Images) After studying mass layoffs for a decade, Professor Sandra Sucher has seen the detrimental effects and advises against this... View Details
Keywords: April White; Telecommunications; Information
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

to exit direct stockholding if their stock portfolios have performed well; but these relationships are much weaker for mutual funds, a pattern which is consistent with previous research on the disposition effect among direct stockholders... View Details
Keywords: Martha Lagace
  • 01 Jul 2002
  • Research & Ideas

What it Takes to Lead Through Turmoil

improvisational theater." When chief executive Scott McNealy decided to push Sun Microsystems beyond workstation sales and into service and other opportunities around the Internet, every department in the company came up with ideas... View Details
Keywords: by Sean Silverthorne
  • 01 Dec 2020
  • News

Karmic Kickstart

up an advanced and highly aggressive cancer. Even with a hideous year of surgeries and chemotherapy, the best I could hope for was a 50 percent chance of surviving the next five years. I was forced into an abrupt fire sale of the business... View Details
Keywords: transitions; higher education; travel; reflection; cancer; Educational Services
  • 03 Nov 2015
  • First Look

November 3, 2015

employment regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50041 November 2015 Accounting Review The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions By: Ioannou,... View Details
Keywords: Sean Silverthorne
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