Filter Results:
(1,045)
Show Results For
- All HBS Web
(1,045)
- People (1)
- News (141)
- Research (821)
- Events (7)
- Multimedia (4)
- Faculty Publications (216)
Show Results For
- All HBS Web
(1,045)
- People (1)
- News (141)
- Research (821)
- Events (7)
- Multimedia (4)
- Faculty Publications (216)
- Web
Print View - Course Catalog
2. Go to Market Experiments. What is the right mix of direct and indirect selling efforts and at what phase in the startup's lifecycle should each be employed? How can founders themselves be the most effective View Details
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
effects of the economic shutdown and the ways in which small businesses are adjusting both their behaviors and expectations as the situation unfolds, the researchers aim to help shape potential policy responses. THE CORONAVIRUS CRISIS... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
"Clicks and Mortar." [Image: iStock] Related Reading How to Use Free Shipping as a Competitive Weapon Should Retailers Match Their Own Prices Online and in Stores? Research Paper Where Should We Build a Mall? The Formation of Market Structure and Its View Details
- 27 May 2014
- First Look
First Look: May 27
The article concludes by suggesting that the stratdegies of business enterprises need to be more fully integrated into wider narratives of the history of globalization. August 2013 JMR, Journal of Marketing Research Positioning Brands Versus Large Competitors to... View Details
Keywords: Sean Silverthorne
- 23 Oct 2007
- First Look
First Look: October 23, 2007
Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer... View Details
Keywords: Sean Silverthorne
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic... View Details
- Web
Classroom and Field Work: Methods of Instruction | Baker Library
assignments. The first, an unskilled position such as a production line worker, sales clerk, or office clerk, familiarized students with supervision issues and customer-employee relations. "Our students find that they are better equipped... View Details
- 01 Oct 1999
- News
The Class of 1974: Timed for a Change
sales manager, assistant manager for a large seafood distributor, eel exporter, seafood trader, and fish packer. He has also cast a wide net in an effort to keep up with his classmates as 1974's class secretary and Section F correspondent... View Details
Keywords: Charles B. ("Chuck") Mercer
- 01 Mar 2003
- News
Books
tasks: strengthening links between portfolio objectives and overall company goals; ensuring that the relationship among projects creates greater value and efficiency; and making sure that projects build organizational capacity to respond View Details
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country accomplish its success, and what... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
to entrepreneurship, she said. In 1972 women owned 4 percent of all American businesses; by 1991, that figure had climbed to 38 percent. This is not a trivial accomplishment; these women-owned enterprises were responsible for $4 trillion dollars in View Details
Keywords: by Laura Linard
- 01 Mar 2007
- News
Daniel Vasella
Vasella Illustration by Dennis Balogh Twenty years ago a young doctor with a hankering for business experience gave up his clinical practice in Bern, Switzerland, and moved to East Hanover, New Jersey, to try his hand at drug sales with... View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
before the U.S. House of Representatives Committee on the Judiciary Task Force on Competition Policy and Antitrust Laws, Edelman wrote that the deal could have an anticompetitive effect on Internet advertising. "The proposed... View Details
- 23 Dec 2008
- First Look
First Look: December 23, 2008
Working PapersIf You Are So Smart, Why Aren't You Rich? The Effects of Education, Financial Literacy and Cognitive Ability on Financial Market Participation Authors:Shawn A. Cole and Gauri Kartini Shastry Abstract Household financial... View Details
Keywords: Martha Lagace
- 25 Feb 2020
- News
Why Layoffs are a Losing Strategy
Sandra Sucher (photo by Evgenia Eliseeva; Getty Images) Sandra Sucher (photo by Evgenia Eliseeva; Getty Images) After studying mass layoffs for a decade, Professor Sandra Sucher has seen the detrimental effects and advises against this... View Details
- 05 Aug 2008
- First Look
First Look: August 5, 2008
to exit direct stockholding if their stock portfolios have performed well; but these relationships are much weaker for mutual funds, a pattern which is consistent with previous research on the disposition effect among direct stockholders... View Details
Keywords: Martha Lagace
- 01 Jul 2002
- Research & Ideas
What it Takes to Lead Through Turmoil
improvisational theater." When chief executive Scott McNealy decided to push Sun Microsystems beyond workstation sales and into service and other opportunities around the Internet, every department in the company came up with ideas... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2020
- News
Karmic Kickstart
up an advanced and highly aggressive cancer. Even with a hideous year of surgeries and chemotherapy, the best I could hope for was a 50 percent chance of surviving the next five years. I was forced into an abrupt fire sale of the business... View Details
- 03 Nov 2015
- First Look
November 3, 2015
employment regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50041 November 2015 Accounting Review The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions By: Ioannou,... View Details
Keywords: Sean Silverthorne