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  • All HBS Web  (12,988)
    • People  (45)
    • News  (2,590)
    • Research  (7,658)
    • Events  (73)
    • Multimedia  (190)
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  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • November 2021
  • Article

The Effects of Retirement on Sense of Purpose in Life: Crisis or Opportunity?

By: Ayse Yemiscigil, Nattavudh Powdthavee and Ashley V. Whillans
Does retirement lead to an existential crisis or present an opportunity to experience a renewed sense of purpose in life? Prior research has documented a negative association between retirement and sense of purpose in life, suggesting that retirement could lead people... View Details
Keywords: Aging; Meaning; Socioeconomic Status; Life Experiences; Retirement; Well-being
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Yemiscigil, Ayse, Nattavudh Powdthavee, and Ashley V. Whillans. "The Effects of Retirement on Sense of Purpose in Life: Crisis or Opportunity?" Psychological Science 32, no. 11 (November 2021): 1856–1864.

    Regina E. Herzlinger

    Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

    Keywords: health care; insurance industry; medical devices; retailing; digital health
    • June 2019 (Revised February 2020)
    • Supplement

    Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)

    By: Tsedal Neeley, Paul Leonardi and Michael Norris
    Supplements the (A) case, HBS No. 419-066, and provides information about what happened after the (A) case ends. View Details
    Keywords: Agile; Values; Vision; Corporate Culture; Leadership; Transformation; Organizational Culture; Values and Beliefs; Digital Transformation; Technology Industry; United States; California
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    Neeley, Tsedal, Paul Leonardi, and Michael Norris. "Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)." Harvard Business School Supplement 419-088, June 2019. (Revised February 2020.)
    • June 2016 (Revised May 2017)
    • Case

    A Note on Activist Investors and the Tech Sector

    By: David B. Yoffie and Eric Baldwin
    This short note provides background and data on the growing role of corporate activists, especially in high-technology industries. View Details
    Keywords: Governance; Activist Investors; Strategy; Investment Activism; Financial Services Industry; Technology Industry
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    Yoffie, David B., and Eric Baldwin. "A Note on Activist Investors and the Tech Sector." Harvard Business School Case 716-462, June 2016. (Revised May 2017.)
    • 25 May 2023
    • Video

    Career Switching

    • 2014
    • Working Paper

    Digital Discrimination: The Case of Airbnb.com

    By: Benjamin Edelman and Michael Luca
    Online marketplaces often contain information not only about products, but also about the people selling the products. In an effort to facilitate trust, many platforms encourage sellers to provide personal profiles and even to post pictures of themselves. However,... View Details
    Keywords: Prejudice and Bias; Internet and the Web; Race; Trust; Renting or Rental; Accommodations Industry; Real Estate Industry
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    Edelman, Benjamin, and Michael Luca. "Digital Discrimination: The Case of Airbnb.com." Harvard Business School Working Paper, No. 14-054, January 2014.
    • March 2022
    • Teaching Note

    Digital Manufacturing at Amgen

    By: Shane Greenstein, Kyle R. Myers and Sarah Mehta
    This teaching note provides guidance for instructors teaching “Digital Manufacturing at Amgen,” case no. 621-008. View Details
    Keywords: Change; Change Management; Decision Making; Cost vs Benefits; Decisions; Information Technology; Analytics and Data Science; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Jobs and Positions; Knowledge; Leadership; Organizational Culture; Science; Strategy; Technology Adoption; Biotechnology Industry; Pharmaceutical Industry; United States; California; Puerto Rico; Rhode Island
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    Greenstein, Shane, Kyle R. Myers, and Sarah Mehta. "Digital Manufacturing at Amgen." Harvard Business School Teaching Note 622-013, March 2022.
    • January 1996
    • Background Note

    Brand Valuation Methodology: A Simple Example

    By: Alvin J. Silk
    Provides a simple illustration of a methodology for making a financial evaluation of a brand. View Details
    Keywords: Finance; Brands and Branding; Valuation
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    Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.
    • May 2011 (Revised September 2015)
    • Background Note

    A Note on Private Equity in Developing Countries

    By: Josh Lerner, Ann Leamon and Abishai Vase
    This note provides an overview of private equity in emerging markets as of late 2009. View Details
    Keywords: Development Economics; Developing Countries and Economies; Private Equity; Investment; Emerging Markets
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    Lerner, Josh, Ann Leamon, and Abishai Vase. "A Note on Private Equity in Developing Countries." Harvard Business School Background Note 811-102, May 2011. (Revised September 2015.)
    • December 2010 (Revised August 2012)
    • Case

    The Full Yield

    By: Ray A. Goldberg and Noemie Myriam Delfassy
    New firm created to provide understanding of the role of food in health and nutrition. View Details
    Keywords: Agribusiness; Business Startups; Entrepreneurship; Food; Health Care and Treatment; Nutrition; Agriculture and Agribusiness Industry
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    Goldberg, Ray A., and Noemie Myriam Delfassy. "The Full Yield." Harvard Business School Case 911-402, December 2010. (Revised August 2012.)
    • October 2006 (Revised May 2007)
    • Background Note

    Ethics: A Basic Framework

    By: Lynn S. Paine
    Provides a basic framework for ethical analysis of management decisions, policies, and plans of action. View Details
    Keywords: Ethics; Planning; Decision Making; Framework
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    Paine, Lynn S. "Ethics: A Basic Framework." Harvard Business School Background Note 307-059, October 2006. (Revised May 2007.)
    • October 2021 (Revised May 2023)
    • Case

    Project Maji: Pricing Water in Sub-Saharan Africa

    By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
    In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important... View Details
    Keywords: Water; Pricing; Nonprofit Organizations; Projects; Price; Decision Making; Social Enterprise; Growth and Development Strategy; Equity; Green Technology; Social and Collaborative Networks; Africa; Dubai
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    Ofek, Elie, Marco Bertini, Dilyana Karadzhova Botha, and Esel Çekin. "Project Maji: Pricing Water in Sub-Saharan Africa." Harvard Business School Case 522-043, October 2021. (Revised May 2023.)
    • March–April 1979
    • Article

    Choosing Strategies for Change

    By: Leonard A. Schlesinger and John P. Kotter
    "From the frying pan into the fire," "let sleeping dogs lie," and "you can't teach an old dog new tricks" are all well-known sayings born of the fear of change. When people are threatened with change in organizations, similar maxims about certain people and departments... View Details
    Keywords: Organizational Change and Adaptation; Strategy; Change Management
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    Schlesinger, Leonard A., and John P. Kotter. "Choosing Strategies for Change." Harvard Business Review 57, no. 2 (March–April 1979).
    • May 2022 (Revised June 2024)
    • Case

    LOOP: Driving Change in Auto Insurance Pricing

    By: Elie Ofek and Alicia Dadlani
    John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details
    Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
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    Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised June 2024.)
    • Forthcoming
    • Article

    Eliciting Advice Instead of Feedback Improves Developmental Input

    By: Hayley Blunden, Ariella Kristal, Ashley Whillans, Jaewon Yoon, Hannah Burd, Georgina Bremner and Michael Yeomans
    Most organizations encourage employees to provide feedback to one another to support learning, personal growth, and career advancement. However, employee feedback often fails to improve performance because it lacks concrete, specific guidance. We provide a temporal... View Details
    Keywords: Feedback; Personal Development and Career; Employee Relationship Management; Performance Evaluation
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    Blunden, Hayley, Ariella Kristal, Ashley Whillans, Jaewon Yoon, Hannah Burd, Georgina Bremner, and Michael Yeomans. "Eliciting Advice Instead of Feedback Improves Developmental Input." Management Science (forthcoming). (Pre-published online July 22, 2025.)
    • August 8, 2017
    • Article

    Buying Time Promotes Happiness

    By: A.V. Whillans, Elizabeth W. Dunn, Paul Smeets, Rene Bekkers and Michael I. Norton
    Around the world, increases in wealth have produced an unintended consequence: a rising sense of time scarcity. We provide evidence that using money to buy time can provide a buffer against this time famine, thereby promoting happiness. Using large, diverse samples... View Details
    Keywords: Time; Money Funds; Well-being; Money; Happiness; Satisfaction
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    Whillans, A.V., Elizabeth W. Dunn, Paul Smeets, Rene Bekkers, and Michael I. Norton. "Buying Time Promotes Happiness." Proceedings of the National Academy of Sciences 114, no. 32 (August 8, 2017): 8523–8527.
    • 03 Feb 2016
    • What Do You Think?

    How Do You Hire an 'Impostor'?

    In Hiring, Should We Give Self-Confidence a Greater Weight Than Humility? Summing Up A respondent to this month’s column, Joel, provided the question for this summary. As he asked, "should we be focusing on hiring people who exude... View Details
    Keywords: by James Heskett
    • 15 Aug 2023
    • Research & Ideas

    Why Giving to Others Makes Us Happy

    When budgeting for expenses, people may want to consider including a line item for giving, since a growing body of research shows that spending money on others can provide a mental boost. Harvard Business School Assistant Professor Ashley... View Details
    Keywords: by Michael Blanding
    • Program

    Launching New Ventures

    backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Entrepreneurs launching... View Details
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