Publications

March 2000 (Revised June 2000)
Case

Microsoft Office 2000: Multimedia

By: Alan D. MacCormack and Kerry Herman

Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details

Keywords: Applications and Software; Product Development; Innovation and Invention; Change; Information Technology Industry; Washington (state, US)

September–October 2017
Article

Why Do We Undervalue Competent Management?: Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence

By: Raffaella Sadun, Nicholas Bloom and John Van Reenen

A recurring message in business education is that you can’t compete on the basis of management processes because they’re easily copied. Operational effectiveness is table stakes in the competitive universe, it is often assumed, and thus cannot serve as a sustainable... View Details

Keywords: Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Performance Effectiveness

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Research Summary

Toyota

I have started a research project with Toyota on "What went wrong with Toyota and how should Toyota change?" It is a sequel to the six-year research we conducted in writing a book I co-authored two years ago - "Extreme Toyota: The Contradictions That... View Details

05 Jul 2006
Working Paper Summaries

Implementing New Practices: An Empirical Study of Organizational Learning in Hospital Intensive Care Units

Keywords: by Anita L. Tucker, Ingrid M. Nembhard & Amy C. Edmondson; Health

October 1991 (Revised April 1992)
Case

Honda Today

By: Marco Iansiti

Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details

Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

January 2017 (Revised June 2017)
Case

Chicago and the Array of Things: A Fitness Tracker for the City

By: Rajiv Lal and Scott Johnson

The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details

Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Public Administration Industry; Technology Industry; Chicago; United States

Research Summary

Bodies at Risk: Chemicals Testing in the United States and Europe

This book project examines environmental regulation comparatively between the United States and Europe, with a focus on testing programs and controls on the manufacture of commodity and specialty chemicals. Findings thus far indicate that different relations among... View Details

Research Summary

Is Deposit Insurance a Good Idea, and if so, Who Should Pay for it?

Joint work with Alan Morrison, Saïd Business School, Oxford.

Deposit insurance schemes are becoming increasingly popular around the world and yet there is little understanding... View Details

July 2016
Article

Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success

By: Goran Calic and Elaine Mosakowski

Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The... View Details

Keywords: Crowdfunding; Entrepreneurial Finance; Social Entrepreneurship; Capital; Environmental Sustainability

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2024
Report

The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria

By: Saveshen Pillay, Zaakirah Ismail, Anywhere Sikochi and Charles Odii

This is a summary of our working paper exploring the possibility of creating a public sector small and medium enterprise (SME) grading system in Emerging Markets. Using research and insights from ongoing work with the Nigerian government, the first country in Africa to... View Details

Keywords: Credit; Public Sector; Emerging Markets; Small Business; Africa; Nigeria

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February 1997 (Revised July 2004)
Case

Walden Woods

By: William J. Poorvu and Arthur I Segel

In 1984, Mortimer Zuckerman and Ed Linde, through their firm, Boston Properties (BP), acquired land in Concord, MA to build a 147,000-square-foot, first-class suburban office building. BP proceeded to go through the permitting and approval process with the town and was... View Details

Keywords: Risk and Uncertainty; Decision Choices and Conditions; Entrepreneurship; Property; Environmental Sustainability; Conflict and Resolution; Real Estate Industry; Massachusetts

June 2010 (Revised September 2013)
Case

IDFC India: Infrastructure Investment Intermediaries

By: John D. Macomber and Viraal Balsari

Indian financial intermediary matching international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help... View Details

Keywords: Investment; Infrastructure; Corporate Social Responsibility and Impact; Mission and Purpose; State Ownership; Business and Government Relations; Business and Shareholder Relations; Partners and Partnerships; Financial Services Industry; India

Teaching Interest

Innovation in Business, Energy and the Environment

By: John D. Macomber

This MBA Elective is offered as a half credit classroom course and as a full credit classroom plus project course. Students investigate industries and interventions in a wide range of topics ranging from hydraulic fracturing to nutrition in urban school districts;... View Details

Research Summary

The Consumer-Direct Channel: "We've Come Full Spiral"

Professor Lemon is currently engaged in a field research project investigating the extent to which new "channels" such as the Internet and home grocery delivery represent a dramatic shift in consumer buying behavior. She is working with a consortium of global... View Details

February 1996
Case

Spartan Stores Incorporated: Reengineering for Efficient Consumer Response

Describes an effort to rationalize operations at a leading grocery wholesaler, enabled by information systems. Spartan Stores, Inc., is cooperatively owned by its 238 retailers and, through training, consulting, systems support, and cost of goods efficiencies, strives... View Details

Keywords: Business or Company Management; Restructuring; Information Technology

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June 2010 (Revised December 2013)
Case

Hang Lung Properties and the Chengdu Decision (A)

By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong

A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1 billion U.S. for over 4,000,000 square feet of building. Hang Lung Properties... View Details

Keywords: Buildings and Facilities; Decision Choices and Conditions; Investment Return; Geographic Location; Auctions; Bids and Bidding; Infrastructure; Valuation; Real Estate Industry; Chengdu

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

September 1983 (Revised October 1984)
Case

Syntex Laboratories (A)

A consulting project involving a mathematical model of the sales force indicates that Syntex Labs should nearly double the size of their sales force and drastically alter their allocation of sales effort to the product line and physician specialties. The questions are... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Salesforce Management; Pharmaceutical Industry