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Show Results For
- All HBS Web
(1,265)
- People (2)
- News (340)
- Research (784)
- Events (3)
- Multimedia (6)
- Faculty Publications (313)
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
Courtesy Peet’s Courtesy Peet’s Ketchup. Potato chips. Chewing gum. Coffee. “These are products that everyone can relate to, that people understand,” says Casey Keller (MBA 1989), a longtime executive in consumer-packaged goods with... View Details
Keywords: Julia Hanna
- 04 Dec 2014
- News
Hacking Health Care
way: a project leader pinpoints problem areas and organizes a hackathon that is attended by an audience of 200 to 300 participants. Doctors and nurses on the front line engage with software developers who are eager to break through the... View Details
Keywords: Jill Radsken
- Profile
Kristen Jones
woman. My choices had to be built around our audience, not the product category.” While Kristen found retail interesting, she did not feel it was a lasting fit. “It’s hard to describe the feeling,” she says. “I knew I wanted to do more... View Details
- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did... View Details
- 01 Dec 2022
- News
3-Minute Briefing: Yla Eason (MBA 1977)
in June, when retailers had made their purchasing decisions in February. Sales is often about education. I asked chain retailers where they were selling dark pantyhose and makeup for brown skin, then cross-referenced that information with census data and asked buyers... View Details
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
assistant professor of strategy at Harvard Business School. “If a CEO can trust his senior managers, he will be more willing to decentralize decision-making” "The bottom line is that whoever is in charge of the acquisitions and the... View Details
Keywords: by Carmen Nobel
- 23 Jul 2001
- Research & Ideas
How Relationships are Building Biotech
on the individual level, or on tracing a line from the macro to the micro level, Higgins is taking a separate yet complementary path for exploration: examining large-scale organizational dynamics from the direction of individuals'... View Details
Keywords: by Martha Lagace & Mallory Stark
- 01 Dec 2019
- News
Case Study: Farming It Out
to make a concrete recommendation about where to draw the line between the closed and the open parts of an ecosystem like this one, but fundamentally, it is not an either-or proposition. Management should set smart criteria for... View Details
- 07 Oct 2011
- News
Tea’s Time
with a product lauded for its high quality, distinctive style, and approachable prices. While most of its clothing is designed for children’s sizes from infant through age 12, the company introduced a small View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Shapiro taught a wide variety of MBA courses, among them Industrial Marketing, Sales Management, Creative Marketing Strategy, and Integrated Product Line Management. He also taught in many Executive... View Details
- 29 Jun 2016
- News
The Latest Local Motor: A Self-Driving Bus
was green-lighted for production, it took Local Motors 2 1/2 months to line up the suppliers, finish the design and get going on 3-D-printing of the parts. "From the time when we put all the parts on the floor and said, 'We're going to... View Details
- 01 Sep 2011
- News
Coming Full Circle
rigorous research in areas with a clear connection to practice. For example, to study the conditions under which workplace transparency improves performance, Bernstein embedded Harvard undergrads on production View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
would manufacture lithium-ion batteries used in Tesla’s electric vehicles on an unprecedented scale. In early 2015, Tesla announced a new product line of battery packs designed for large-scale energy storage... View Details
Keywords: Sean Silverthorne
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic cops for the various new View Details
Keywords: by James Heskett
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information... View Details
Keywords: by James Heskett
- 01 Dec 2017
- News
Turning Point: The Dark Season
illustration by Vahram Muradyan illustration by Vahram Muradyan A few years ago I went through a sort of wilderness experience, where nothing was lining up. I had to sell my car and move in with a roommate to cut costs. There was a moment... View Details
Keywords: Jonathan Wilkins (MBA 2007, MDiv 2009)
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Consulta uses production line best practices to deliver fast, reliable, affordable and standardized medical appointments to low income families that are uninsured and underserved by the public system, in the... View Details
Keywords: Multiple alumni
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 27 Sep 2021
- News
Sewn with Love
material to construction—in a YouTube video, in hopes she could rally her fashion-industry network. The video went viral with 170,000 views, from 170 countries; and just like that, medical-gown production became homegrown. As the video... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
publishers, and producers in other sectors of the entertainment industry live by this approach. You might think that spreading resources evenly across product lines is the safest approach, especially because... View Details