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03 Mar 2009
First Look

First Look: March 3, 2009

catalog and online channels. We show that the emergence and strength of cannibalizing and complementary effects vary over time, across type of channel, and by type of customer and provides insight into when and where managers can expect... View Details

Keywords: Martha Lagace

25 Oct 2016
First Look

October 25, 2016

analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling framework that connects the rich academic knowledge on... View Details

Keywords: Sean Silverthorne

11 Dec 2007
First Look

First Look: December 11, 2007

expectations to businesspeople. He also published forecasts through syndicated newspaper columns and made public pronouncements on the future of the economy—including a notorious statement on the eve of the October 1929 stock-market crash... View Details

Keywords: Martha Lagace

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

was a proprietary managerial accounting system based on Will, a currency that enabled internal market transactions. At DISCO, every hour of labor and every good was associated with a price in Will. Employees were expected to act like... View Details

Keywords: Dina Gerdeman