Publications

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October 2009 (Revised November 2016)
Case

Generation Health: A Pioneer in Genetics Benefit Management (A)

By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon

Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details

Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry

December 2005 (Revised September 2007)
Case

Canyon Johnson Urban Fund

By: Felix Oberholzer-Gee and Alexa Arena

Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on... View Details

Keywords: Investment; Projects; Business and Government Relations; Public Opinion; Urban Development; Real Estate Industry; Los Angeles

November 1996 (Revised August 1997)
Case

Project "Dial-Tone"

By: William A. Sahlman and Andrew S. Janower

Bob Hellman, a partner in a West Coast middle-market buyout firm, is attempting to simultaneously acquire and merge three disparate firms in the rapidly consolidating telemarketing services industry. Hellman must value the individual companies as well as the combined... View Details

Keywords: Complexity; Private Equity; Integration; Mergers and Acquisitions; Negotiation Deal; Strategic Planning; Investment; Opportunities; Valuation; Service Industry

July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry

06 Sep 2024
Blog Post

Harvard Business School Announces 2024 Goldsmith Fellows

Harvard Business School (HBS) has announced the 2024 recipients of the Horace W. Goldsmith Fellowships. Established in 1988 by the Horace W. Goldsmith Foundation and Richard L. Menschel (MBA 1959), a former director of the foundation and a limited View Details

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

14 Sep 2021
Blog Post

How to Support Your Employees’ Career Development

Kristen Fitzpatrick (MBA 2003), Managing Director, HBS Career & Professional Development, has been a leader in the career development field for 18 years and countless HBS students and alumni have benefited from her coaching and... View Details

Keywords: All Industries

18 Nov 2015
News

Robert and Myra Kraft Family Foundation Establish $20 Million Endowment at Harvard Business School

16 Oct 2024
Video

A fireside chat with Sam Altman, OpenAI CEO at Harvard University

21 Jun 2020
News

Celtic Part-Owner James Cash Sees Light in the Long Social Justice Tunnel

16 Nov 2020
Blog Post

Flatiron School: Reflections from Summer 2020

In the summer of 2020, HBS Career & Professional Development (CPD) partnered with Flatiron School to provide students with an opportunity to gain practical skills, statistics fundamentals, and real-life data science project... View Details

Keywords: All Industries

March 2005 (Revised August 2007)
Case

Brocade: Launching the Multiprotocol Router

By: Elie Ofek and Mamoon Hamid

Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details

Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

Here's a really scary thought. Now that the federal government has poured hundreds of billions of dollars into saving financial institutions deemed "too big to fail," hasn't it implicitly guaranteed similar largesse for all such... View Details

Keywords: by Roger Thompson; Banking; Financial Services

September 2009
Case

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty

"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details

Keywords: Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry

David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School. His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change. He recently served as a... View Details

Keywords: biotechnology; consulting; consumer products; education industry; financial services; media

April 1999 (Revised November 1999)
Case

Columbia Capital Corporation: Summer 1998

By: G. Felda Hardymon and Justin D. Wasik

In August 1998, the partners of Columbia Capital in Arlington, Va. made a decision about whether or not to raise an outside fund for venture capital investing. Columbia had begun in 1988 as a boutique investment bank focused on the telecommunications industry, but had... View Details

Keywords: Decisions; Venture Capital; Private Equity; Partners and Partnerships; Investment Funds; Banks and Banking; Financial Services Industry; Telecommunications Industry; United States

January 2025
Case

Uncovering Questionable Behavior

By: David Fubini, Patrick Sanguineti, Amy Chambers and William Fubini

In this short vignette on the boundaries of professionalism, Alex Harding, recently promoted to Team Leader, faces a difficult decision regarding his client. While serving the CFO of the client company in preparation for an upcoming merger, he and his team uncover... View Details

Keywords: Ethics; Decision Choices and Conditions; Leadership

February 2021
Case

Board Director Dilemmas—New Year, New Timing

By: Suraj Srinivasan, David G. Fubini and Amram Migdal

This case focuses on a junior partner at a private equity (PE) firm who sits on the board of one of the firm’s portfolio companies. In the case, the board member asks the CEO to accelerate a cost-cutting initiative and looks to a seasoned industry veteran who is also a... View Details

Keywords: Board Directors; Governing and Advisory Boards; Strategy; Decision Making