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  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

decisions? A: Calculating CLV allows managers to identify opportunities for growing the value of their customer portfolio. CLV can guide segmentation and targeting analysis to decide which customer segments are the most valuable for the... View Details
Keywords: by Sarah Jane Gilbert
  • 01 Oct 2013
  • First Look

First Look: October 1

Vadim Kogan Abstract—"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as... View Details
Keywords: Sean Silverthorne
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

and my bosses' interests. It was terrifying." Loyalty is something that we come to expect as leaders. Understanding what loyalty can look like from a subordinate's point of view is illuminating, helping us understand the choices that we ask our subordinates to... View Details
Keywords: by Sarah Jane Gilbert; Education
  • 04 Jun 2013
  • First Look

First Look: June 4

experimenter who had made them wait, or not interrupting at all. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44857 Measurement Errors of Expected Returns Proxies and the Implied Cost of Capital By: Wang, Charles C.Y.... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2013
  • Research & Ideas

Learning Curve: Making the Most of Outsourcing

Companies that outsource merely to shuffle off commodity work to save costs might be missing important opportunities to work with vendors and significantly improve the final product. "When it comes to the... View Details
Keywords: by Paul Guttry; Health
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

While other companies settled the suits, FindTheBest decided to fight. A judge initially ruled in favor of FindTheBest, awarding the company $300,000 in damages. Lumen appealed, and a three-judge panel reduced the damage award to $100,000. In the end, it View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • 16 Jun 2009
  • First Look

First Look: June 16

lifestyles of China's rural population. However, the cost of connecting remote locations was high and was often not offset by subscriber fees or usage rates of these populations. Would this investment be relegated to a socially... View Details
Keywords: Martha Lagace
  • 20 Oct 2015
  • First Look

October 20, 2015

illustrative example, we show that production subsidies of higher investment and production cost technologies (such as carbon capture and storage technologies) have no effect on the firm's optimal total capacity when firms own a portfolio... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

condition, made chocolate more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption like ritualistic gestures do. It further showed that a delay between a ritual and the View Details
Keywords: Sean Silverthorne
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

mistrustful of exotic foods." He also determined that labor cost and availability was the key problem in the U.S. restaurant business and that eliminating the conventional kitchen could address that. From these fundamental... View Details
Keywords: by Garry Emmons
  • 15 Mar 2016
  • First Look

March 15, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50752 Voter Registration Costs and Disenfranchisement: Experimental Evidence from France By: Braconnier, Celine, Jean-Yves Dormagen, and Vincent Pons Abstract—A large-scale... View Details
  • 20 May 2014
  • First Look

First Look: May 20

driven by patents filed by distant collaborators rather than non-collaborative patents or patents by non-distant collaborators, suggesting low cost long-distance digital communication as a potential mechanism. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

years, when he "drove exuberantly." Car-sharing companies like Zipcar provide customers with a similar opportunity for exuberance by turning driving back into a treat. Whereas traditional car rental companies choose standard... View Details
Keywords: Re: Michael I. Norton
  • 24 Mar 2015
  • First Look

First Look: March 24

by increased bank capital requirements can reduce overall bank funding costs and increase bank lending. I quantify this mechanism in a two-sector business cycle model featuring a banking sector that provides liquidity and has excessive... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2014
  • First Look

First Look: June 17

feedback influence order quantities. We find that the portion of mismatch cost due to adjustment behavior exceeds the portion of mismatch cost due to level behavior in three out of four conditions.... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

out of touch with the realities of the poor. They tend to come from the upper economic classes and primarily interact with people like themselves. Because of this difference in world view, corporate leaders may overlook crucial business View Details
Keywords: by Sean Silverthorne
  • 27 Sep 2016
  • First Look

September 27, 2016

forthcoming Measuring Entrepreneurial Businesses: Current Knowledge and Challenges Venture Capital Data: Opportunities and Challenges By: Kaplan, Steven N., and Josh Lerner Abstract—This paper describes the available data and research on... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2017
  • What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

to lose much sleep over the question. For example, Shadrick Shaili commented “China’s motive is to make the best out of any economy they have an opportunity to trade or deal with so that the benefits manifest in its people at home ... In... View Details
Keywords: by James Heskett
  • 14 Oct 2009
  • First Look

First Look: October 14

the exclusively domestic orientation of the "hierarchical industry leaders" can entail large missed opportunities for other members of the ecosystem, who are unable to fully exploit their potential in global markets. For... View Details
Keywords: Martha Lagace
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

saw an opportunity and need for entrepreneurship. This family background—and the potential for addressing an industry niche, along with his commitment to raising the profile of hidden talents of individuals with ASD—led him to found... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
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