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- All HBS Web (910)
- Faculty Publications (538)
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
brands, in industries as diverse as information technology and oil. Social Responsibility. People recognize that global companies wield extraordinary influence, both positive and negative, on society's well-being. They expect firms to... View Details
- 01 Mar 2006
- News
One-on-One with Dr. Margaret Chan
predictable date for its demand. There is certainly a need for more research into vaccine-production technologies and for greater production capacity, and WHO encourages vaccine firms and national governments to invest in such areas. How... View Details
- 12 Aug 2002
- Op-Ed
Using Big Business to Fight Poverty
result of such despondency, children are not encouraged to go to school; many fail to attend at all or drop out early. Yet many multinational corporations, while undertaking their regular profit-making activities, have managed to change... View Details
Keywords: by George C. Lodge
- 01 Sep 2010
- News
Fair Trade
pharmaceutical companies. Avon bought health care companies and nursing homes. It turned out, however, that beauty and health had diverged too much from their common origin in the past to be reassembled . The two decades after 1990 saw frenetic change in the beauty... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great interest—and enormous trepidation. Can one find serious growth... View Details
Keywords: Dina Gerdeman
- 25 Nov 2008
- First Look
First Look: November 25, 2008
http://papers.nber.org/papers/w14483 The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization Authors: Maria Guadalupe and Julie M. Wulf Abstract This paper establishes a causal effect of competition from... View Details
Keywords: Martha Lagace
- 30 Sep 2014
- First Look
First Look: September 30
supply chain factories' adherence to the global labor standards embodied in codes of conduct imposed by multinational buyers. We find that suppliers are more likely to adhere when they are embedded in states that participate actively in... View Details
Keywords: Sean Silverthorne
- 07 Jul 2009
- First Look
First Look: July 7
Career penalties for failing to meet the analyst consensus estimate are no different for firms where forecasting earnings is harder. Moreover, such penalties have increased in the post-SOX period. Our evidence suggests that incentives of... View Details
Keywords: Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
primarily occurred for firms covered by financial analysts. Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms Author:Carliss Y. Baldwin Periodical:Industrial and... View Details
Keywords: Martha Lagace
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
hour-long discussion driving around the city. Young Kapur had just joined the firm Ogilvy & Mather after a brief stint at Citibank, where he’d decided he needed a more creative career. His conversation with Ogilvy confirmed that he’d... View Details
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
Evidence from the Hospital Industry By: Dafny, Leemore S., Katherine Ho, and Robin S. Lee Abstract—We consider the effect of mergers between firms whose products are not viewed as direct substitutes for the same good or service but are... View Details
Keywords: Dina Gerdeman
- June 2013 (Revised September 2016)
- Supplement
Governance and Sustainability at Nike (B)
By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
Paine, Lynn S., Nien-he Hsieh, and Lara Adamsons. "Governance and Sustainability at Nike (B)." Harvard Business School Supplement 313-147, June 2013. (Revised September 2016.)
- 30 Oct 2006
- First Look
First Look: October 31, 2006
productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details
Keywords: Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
safe and from a large supply of investors who view them as such. Domestic Effects of the Foreign Activities of U.S. Multinationals Authors:Mihir A. Desai, C. Fritz Foley, and James R. Hines Jr. Publication:American Economic Journal:... View Details
Keywords: Martha Lagace
- 18 May 2010
- First Look
First Look: May 18
executives at a major multinational corporation, and with participants in an open-enrollment program at a major business school. Student course feedback and a follow-up survey administered about one year after the course suggest that the... View Details
Keywords: Martha Lagace
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
significant advances in technology and productivity, was the pottery firm founded by Josiah Wedgwood in 1760—"the first example I can find," said Koehn, "of a company using a brand as a strategic tool to interest consumers... View Details
Keywords: by James E. Aisner
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
ideas can come from anywhere — inside or outside, up or down an organization.” Sorrell, whose firm places up to one-third of all the advertising seen around the world, addressed the challenges WPP Group faces in developing a global... View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy. Places particular attention... View Details
Keywords: Martha Lagace
- January 2025 (Revised April 2025)
- Case
Mercado Libre: The Best Is Yet to Come
By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal
In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details
Keywords: Entrepreneurship; Multinational Firms and Management; Recruitment; Compensation and Benefits; Innovation Leadership; Innovation Strategy; Leadership Style; Business or Company Management; Management Practices and Processes; Management Succession; E-commerce; Emerging Markets; Distribution; Logistics; Organizational Culture; Organizational Design; Business Strategy; Competition; Growth and Development Strategy; Corporate Strategy; Technology Industry; Financial Services Industry; Retail Industry; Latin America; Mexico; Brazil; Argentina
Palepu, Krishna G., Fernando Fragueiro, Carla Larangeira, and Mariana Cal. "Mercado Libre: The Best Is Yet to Come." Harvard Business School Case 325-065, January 2025. (Revised April 2025.)