Publications

July 2020
Technical Note

Digital Natives Growing Without a Sales Force

By: Das Narayandas, Michael Norris and Amram Migdal

This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Information Technology Industry; United States

30 May 2017
First Look

First Look at New Research and Ideas, May 30

pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can Wilson provide new insights? Purchase this... View Details

Keywords: Sean Silverthorne

06 May 2008
First Look

First Look: May 6, 2008

its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes online content store and its... View Details

Keywords: Martha Lagace

03 Sep 2013
First Look

First Look: September 3

results. Purchase this case: http://hbr.org/search/713537-PDF-ENG Harvard Business School Case 814-014 Sample6: Innovating to Make Food Safer Tim Curran, CEO of Sample6, a start-up biotechnology company developing a novel food safety diagnostics platform, must decide... View Details

Keywords: Sean Silverthorne

February 1991 (Revised February 1992)
Case

Appex Corp.

By: Nitin Nohria

1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

07 Aug 2007
First Look

First Look: August 7, 2007

http://papers.nber.org/papers/W13281 Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry Authors:Ramana Nanda and Tarun Khanna Abstract This study explores the importance of cross-border social networks for... View Details

Keywords: Martha Lagace

16 May 2017
First Look

First Look at New Ideas and Research, May 16

been almost a year and a half since Aydin had agreed to sell the company's shares to Delivery Hero, the Berlin-based global leader in online and mobile food ordering, for $589 million. In 2016, the company had grown to include more than... View Details

Keywords: Re: Multiple Faculty

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

challenge is to understand local customer needs and produce localized products. In our book we discuss companies including GE, which has been innovating in the medical sector, and cellphone companies such as Nokia that reach large groups of customers by producing View Details

Keywords: by Martha Lagace

22 Jun 2021
Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

pandemic has motivated and facilitated lift outs in two key ways: Market volatility has motivated searches. Market agitation at any level, from firm to industry to global, can motivate people to browse job ads and take or make that first... View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

18 Feb 2014
First Look

First Look: February 18

http://ssrn.com/abstract=1727508 Cases & Course Materials Harvard Business School Case 711-464 Vodafone in Japan (A) Despite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of... View Details

Keywords: Sean Silverthorne

14 Nov 2006
First Look

First Look: November 14, 2006

Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details

Keywords: Sean Silverthorne

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details