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  • All HBS Web  (5,353)
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    • Research  (1,977)
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  • January 2011
  • Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry
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Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.

    Ethan S. Bernstein

    Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

    • March 2020
    • Case

    Minneapolis Star Tribune

    By: Joseph L. Bower, Elizabeth Hansen and Michael Norris
    In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region’s largest newspaper, reviewed subscription trends and plans for future experimentation. The newspaper industry across the U.S. had suffered a steep decline for... View Details
    Keywords: Financial Performance; Industry Evolution; Business Earnings; Organizational Change and Adaptation; Strategic Planning; Journalism and News Industry; Minnesota
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    Bower, Joseph L., Elizabeth Hansen, and Michael Norris. "Minneapolis Star Tribune." Harvard Business School Case 920-302, March 2020.
    • January 2022 (Revised August 2022)
    • Case

    Geely SEA: New Electric Vehicle Platforms

    By: Willy C. Shih and Shu Lin
    Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
    Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
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    Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
    • 07–08 Jun 2019
    • Career Events

    Career Resources at Reunion: Coaching

    Throughout Reunion Weekend, meet 1:1 with a career coach for a 45 minute coaching appointment on all aspects of professional development including decision making, resume review, job search strategies, networking, and evaluating offers. We welcome alumni to sign up... View Details
    • 29 Jul 2014
    • News

    Case Study: Should a Female Director “Tone It Down”?

    • 05 Dec 2019
    • News

    How Artificial Intelligence Can Set Meaningful Sales Goals

    • August 2021
    • Case

    Yummy: Delivering Value to Venezuela

    By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
    By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details
    Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion
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    Israeli, Ayelet, Jenyfeer Martinez Buitrago, and Carla Larangeira. "Yummy: Delivering Value to Venezuela." Harvard Business School Case 522-034, August 2021.
    • 07 Nov 2007
    • Op-Ed

    How Marketing Hype Hurt Boeing and Apple

    and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had... View Details
    Keywords: by John Quelch; Aerospace; Consumer Products
    • Teaching Interest

    Marketing Strategies for Profitable Growth—China

    By: John A. Deighton
    Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
    • September 2015
    • Technical Note

    FIELD 2: Situation Analysis

    By: Jill Avery
    In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details
    Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers
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    Avery, Jill. "FIELD 2: Situation Analysis." Harvard Business School Technical Note 316-081, September 2015.
    • January 1980 (Revised April 1994)
    • Case

    New Balance Athletic Shoes

    By: Kim B. Clark
    Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details
    Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland
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    Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)
    • 20 Feb 2018
    • News

    Forged in Crisis

    • 20 Mar 2023
    • HBS Seminar

    Scott Sonenshein, Rice

    • 16 Sep 2018
    • News

    Food Citizenship In An Age Of Technological Disruption

    • December 2022
    • Article

    Collaborative Rooming: An Innovative Pilot Project to Overcome Primary Care Challenges

    By: Gagandeep Singh, Jill G. Lenhart, Richard A. Helmers, Michele Renee Eberlee, Heather Costley, Joel B. Roberts and Robert S. Kaplan
    Primary care physicians are overburdened with growing complexities and increasing expectations for primary care visits. To meet expectations, primary care physicians must multitask during visits and spend extra hours in the office for charting, billing, and... View Details
    Keywords: Health Care and Treatment; Groups and Teams; Job Design and Levels; Health Industry
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    Singh, Gagandeep, Jill G. Lenhart, Richard A. Helmers, Michele Renee Eberlee, Heather Costley, Joel B. Roberts, and Robert S. Kaplan. "Collaborative Rooming: An Innovative Pilot Project to Overcome Primary Care Challenges." Wisconsin Medical Journal 121, no. 4 (December 2022): 306–309.
    • May 26, 2021
    • Article

    The Challenge of Rebuilding U.S. Domestic Supply Chains

    By: Willy C. Shih, Robert S. Huckman and James Wyner
    Massachusetts-based Shawmut scrambled to expand production to meet the soaring demand for N95 masks and hospital gowns during the pandemic. Its experience illustrates a crucial point that policymakers should take to heart: Once a country loses its industrial commons... View Details
    Keywords: Supply Chain; Health Pandemics; Production; Management; United States
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    Shih, Willy C., Robert S. Huckman, and James Wyner. "The Challenge of Rebuilding U.S. Domestic Supply Chains." Harvard Business Review Digital Articles (May 26, 2021).
    • February 2003
    • Case

    UNICEF

    By: John A. Quelch
    In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details
    Keywords: Strategy; Nonprofit Organizations; Brands and Branding
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    Quelch, John A., and Nathalie Laidler. "UNICEF." Harvard Business School Case 503-032, February 2003.
    • September 1988 (Revised June 1993)
    • Case

    Ring Medical

    By: V. Kasturi Rangan
    Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
    Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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    Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
    • 09 Apr 2012
    • News

    Harvard Women Entrepreneurs Find Resource in Women's Founders Forums

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