Publications

07–08 Jun 2019
Career Events

Career Resources at Reunion: Coaching

Throughout Reunion Weekend, meet 1:1 with a career coach for a 45 minute coaching appointment on all aspects of professional development including decision making, resume review, job search strategies, networking, and evaluating offers. We welcome alumni to sign up... View Details

March 2024
Case

ixigo

By: Ranjay Gulati and Rachna Tahilyani

Ixigo is India’s second-largest online travel aggregator (OTA) and the market leader among private train OTAs. It has overcome numerous near-death crises to emerge as a customer-centric, profitable firm. It aspires to become the leading OTA in the next billion Internet... View Details

Keywords: Initial Public Offering; Profit; Growth and Development; Product Positioning; Travel Industry; India

04 Dec 2019
News

Alphabet Turns a Page and a Brin

Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton

Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers

January 1980 (Revised April 1994)
Case

New Balance Athletic Shoes

By: Kim B. Clark

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details

Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland

20 Feb 2018
News

Forged in Crisis

20 Mar 2023
HBS Seminar

Scott Sonenshein, Rice

16 Sep 2018
News

Food Citizenship In An Age Of Technological Disruption

12 Feb 2013
Working Paper Summaries

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Keywords: by Doug J. Chung, Thomas Steenburgh & K. Sudhir

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

December 2022
Article

Collaborative Rooming: An Innovative Pilot Project to Overcome Primary Care Challenges

By: Gagandeep Singh, Jill G. Lenhart, Richard A. Helmers, Michele Renee Eberlee, Heather Costley, Joel B. Roberts and Robert S. Kaplan

Primary care physicians are overburdened with growing complexities and increasing expectations for primary care visits. To meet expectations, primary care physicians must multitask during visits and spend extra hours in the office for charting, billing, and... View Details

Keywords: Health Care and Treatment; Groups and Teams; Job Design and Levels; Health Industry

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May 26, 2021
Article

The Challenge of Rebuilding U.S. Domestic Supply Chains

By: Willy C. Shih, Robert S. Huckman and James Wyner

Massachusetts-based Shawmut scrambled to expand production to meet the soaring demand for N95 masks and hospital gowns during the pandemic. Its experience illustrates a crucial point that policymakers should take to heart: Once a country loses its industrial commons... View Details

Keywords: Supply Chain; Health Pandemics; Production; Management; United States

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February 2003
Case

UNICEF

By: John A. Quelch

In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details

Keywords: Strategy; Nonprofit Organizations; Brands and Branding

September 1988 (Revised June 1993)
Case

Ring Medical

By: V. Kasturi Rangan

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance