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  • 07 Jul 2022
  • Blog Post

Pathlight: Reimagining the Developer Onboarding Experience

Message in a Melody that hosted music events to fundraise for Pediatric Oncology Research. At twenty, some friends and I tried to build a second-hand item marketplace on my campus—we failed because we were not resilient to negative... View Details
  • September 2019 (Revised August 2020)
  • Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details
Keywords: Decision Making; Development Economics; Entrepreneurship; Innovation and Invention; Intellectual Property; Emerging Markets; Market Design; Marketplace Matching; Science; Genetics; Natural Environment; Environmental Sustainability; Climate Change; Social Enterprise; Strategy; Strategic Planning; Information Technology; Ownership; Social Psychology; Trust; Society; Biotechnology Industry; South America; Amazon Basin
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  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

Cespedes: For most firms, the largest, most difficult, and increasingly expensive part of strategy implementation is aligning field behaviors and go-to-market systems with espoused strategic goals. It's the largest because doing this well is essential for View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Jun 2007
  • News

Steve Schwarzman

reasons. In general, the private-equity industry recognizes that it has to tell its story and compete in a marketplace of ideas. I think it’s pretty widely accepted now that private-equity firms have suffered in terms of being... View Details
Keywords: Roger Thompson; Finance
  • 11 Mar 2022
  • Blog Post

Climate Stories Episode #2: Sam Steyer, Greenwork

we trust who need hiring help,” Sam said. “And we want to stick with them.” Deloitte has predicted some 2.1 million unfilled manufacturing roles in the United States by 2030. Sam thinks the burgeoning green jobs marketplace will include... View Details
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

Operations managers who are insulated from the marketplace must be forced to interact with people in units that are closest to customers. In all of these cases, it's up to senior managers to ensure that individuals work across... View Details
Keywords: by Robert Simons
  • 01 Nov 1999
  • Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

internal marketplace for ideas, talent, and capital. Concurrently, leadership will move from that of a "wise seer" making the big decisions to individuals within the firm who create the context in which things can happen.... View Details
Keywords: by Staff
  • Web

Online Transforming Customer Experiences Course | HBS Online

Details Concepts Minimum Viable Products and Small Tests in the Marketplace Sustainable Pricing The Cost, Market, and Value Lens Designing for Service Excellence Attribute Mapping Featured Exercises Create an attribute map for your... View Details
  • 07 Sep 2021
  • News

September 2021 Alumni Books

spirit to build a successful business, whether it be from the ground up or by representing a company’s product, is at the heart of direct selling; and it is people who have made—and continue to make—direct selling the successful View Details
Keywords: Margie Kelley
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Related
  • 15 Nov 2004
  • Research & Ideas

Solving the Health Care Conundrum

services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help... View Details
Keywords: by Michael E. Porter; Health
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace Author:Guhan Subramanian Publication:W.W. Norton & Company, forthcoming Abstract No abstract is available at this time. American Democracy: The Perils of... View Details
Keywords: Martha Lagace
  • 23 Jan 2006
  • Research & Ideas

Financial Reporting Goes Global

IAS GAAP. All of this suggests that the market supports the push for a global set of standards—the issue is what that set of standards should really look like. Q: Has anything you observed in the last few years about accounting standards and the international View Details
Keywords: by Cynthia Churchwell; Accounting; Financial Services
  • 17 May 2004
  • Research & Ideas

Why We Don’t Study Corporate Responsibility

managers' social initiatives are akin to using a dishwasher to wash clothes. Corporations can contribute best to society if they do what they do best: employ a workforce to provide goods and services to the marketplace and, in so doing,... View Details
Keywords: by Manda Salls
  • 01 Sep 2011
  • News

Green Day

process of taking an innovation from academia to the marketplace when he joined the new venture in 2008, even if the cement industry itself was a departure for him. That turn, taken in the later phase of his career, has resulted in an... View Details
Keywords: Julia Hanna;Sarah Auerbach; Agriculture; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities
  • Web

Print View - Course Catalog

competitive brand positioning and how can firms big and small use it to their advantage? How relevant are brands in today’s marketplace and what are the forces that are making brands more or less relevant to consumers? Is AI-based... View Details
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the View Details
Keywords: Carmen Nobel
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental rankings-led to a proliferation of competitors to Trucost,... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

Global Poverty Needs a Global Answer

Business derives its legitimacy from ideology—the ideas of property rights and marketplace competition, for example. In the 1980s, Professor Ezra Vogel of Harvard and I compared the ideologies of nine countries, noting how the sources of... View Details
Keywords: by Cynthia Churchwell
  • 15 Nov 2016
  • First Look

November 15, 2016

deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It specifies the optimal portfolio of... View Details
Keywords: Sean Silverthorne