Marketing Partnerships - Publications - Faculty & Research

30 Oct 2007
First Look

First Look: October 30, 2007

exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion. Purchase this case:... View Details

Keywords: Sean Silverthorne

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

selling venture capitalists on her idea and raising $400 million. She assembled a celebrity board, convinced Safeway to spend $350 million to build clinics in its supermarkets, and signed partnerships with Cleveland Clinic and Walgreens.... View Details

Keywords: by Bill George

07 Feb 2017
First Look

First Look at New Research: February 7

unknown entrepreneurs in markets where he saw great potential. Unlike other venture capitalists of the time that focused on finding outstanding entrepreneurs or groundbreaking technology, Valentine took a different approach. He focused... View Details

Keywords: Sean Silverthorne

25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

voted Crowd Favorite, is the brainchild of cofounders Wood and Royle, who met at HBS in the Startup Bootcamp program. Tilden is aiming to change the game in the nonalcoholic beverage market by producing a line of sophisticated adult... View Details

Keywords: Margie Kelley

01 Jun 2010
News

MBAs on a Mission

herd of elephants in Ghana? Working for the World Wildlife Fund (WWF) might seem like a logical step, but Andrew Murphy (MBA ’07), director of strategy, research, and development at the WWF’s Markets Group, would disagree. He insists his... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Apr 2014
First Look

First Look: April 1

we find evidence that proximity is positively associated with coordination and overall performance. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/14-092_0272c9fd-0da7-4bad-811c-77eb8db9ef81.pdf Competing in New View Details

Keywords: Sean Silverthorne

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

benefit from staggered boards, in part because managers make more valuable long-term investments and reduce myopic behavior. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50815 Pioneer (Dis-)advantages in Markets... View Details

Keywords: Dina Gerdeman

25 Mar 2025
Blog Post

ClimateCAP 2025 & ClimateCAP Fellowship

partnerships as catalysts for first-of-a-kind deployments, as well as the vital importance of specialized investors who understand the unique risks, timelines, and technological complexities inherent to climate tech. Overall, the summit... View Details

28 Jun 2016
First Look

June 28, 2016

capital partnership or as a business unit? How should it be governed, and how should the investment committee function? Could mechanisms be developed that ensured the expertise of Saudi Aramco's famously conservative engineering resources... View Details

Keywords: Sean Silverthorne

13 Apr 2021
Blog Post

2021 48th Annual H. Naylor Fitzhugh Conference Honors Black Women Leaders

(your village) in building a successful career. Following Campbell were panels on creating pitch decks, finding product market fit (taught by Professor Jeff Bussgang), the importance of authenticity, the founder journey, and a concluding... View Details

18 Mar 2014
First Look

First Look: March 18

environment, the entrepreneurs were often unable to capture sufficient profits to sustain businesses. Recycled-goods markets were volatile. There was also a tension between the constant waste stream on the collection side and a... View Details

Keywords: Sean Silverthorne

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be the likely winner here” There is... View Details

Keywords: by Dina Gerdeman; Health; Technology

01 Jun 2010
News

Michael Depatie

was ranked number one in guest satisfaction for 2009 by the Market Metrix Hospitality Index (based on over 130,000 hotel customer surveys), beating competitors including the Ritz-Carlton, W Hotels, and the Four Seasons. Michael Depatie... View Details

Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality

01 Jan 2003
News

Greylock

quarterly reports, it would be a private partnership that would work quietly with fledgling, sometimes fragile enterprises over the long term. "From the beginning, I believed in collegiality," says Elfers. "That would be a crucial element... View Details

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and services to automate other parts... View Details

Keywords: Dina Gerdeman

17 May 2018
News

Creating Opportunity for Indian Entrepreneurs

support his family. He heard about the I Create program and signed up. Having noticed a growth in agriculture in the region, Samad was intent on finding his niche in the industry. After conducting market research and consulting with a... View Details

Keywords: Jennifer Myers

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details

Keywords: Sean Silverthorne

01 Oct 1996
News

Lasting Impressions

wonderful businessmen who were very good role models. I loved the idea of marketing and serving customers, and I planned to go to business school right after college. My father talked me into going to law school first, but after I... View Details

Keywords: Deborah E. Blagg

01 Jun 1996
News

Class Acts

enhance the value of the MBA Program by creating a true partnership among faculty, students, and administrators. The Student Association seemed a good vehicle for implementing those ideas; in tandem with the School's MBA: Leadership &... View Details

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details