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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
    • 09 Oct 2017
    • Working Paper Summaries

    Marry Rich, Poor Girl: Investigating the Effects of Sex Selection on Intrahousehold Outcomes in India

    Keywords: by Reshmaan Hussam
    • 17 Aug 2023
    • Research & Ideas

    ‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

    “are not a bunch of weirdos. They look and act just like investors in traditional asset markets.” Understanding this market is increasingly important. Cryptocurrencies’ global value has boomed to a market... View Details
    Keywords: by Ben Rand
    • 07 Nov 2006
    • First Look

    First Look: November 7, 2006

    market in over-the-counter derivatives. Others focus on the social consequences of globalization and new modes of communication, evaluating the introduction of new information technologies into African View Details
    Keywords: Sean Silverthorne
    • Program

    Leading Change and Organizational Renewal

    Recognize how leadership styles and senior team characteristics affect change Make better decisions about change initiatives—even with insufficient information Develop internal communication networks essential to driving initiatives... View Details
    • 10 Dec 2013
    • First Look

    First Look: December 10

    time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game theory under three learning... View Details
    Keywords: Sean Silverthorne
    • Web

    Program Details - Doctoral

    Program for Research in Markets & Organizations Program Details 1ms Program Dates The dates for Summer 2025 will be between June 2025 - August 2025. Program Eligibility PRIMO is open to continuing students (rising sophomores, juniors, or... View Details
    • May 2022
    • Supplement

    Maestro Pizza (C): Taking the Fight Outside

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
    Related
    • 13 Jun 2014
    • Op-Ed

    World Cup Soccer: 770 Billion Minutes of Attention

    ads, billboards, and sponsorships in a month. In other words, this would make FIFA the seventh largest business in the world, after Britain's BP and before Japan's Toyota, when compared on an annual basis. The business of soccer has a potential View Details
    Keywords: by Thales Teixeira; Sports
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Loan Marketing Association, 1973–1990 William Fox Fox Film Company, 1915–1929 Clarence Francis General Foods Corporation, 1935–1943 John M. Franklin United States Lines, 1946–1960 Frank M. Freimann Magnavox Company, 1950–1967 Jack Frye... View Details
    • Web

    Apply to PRIMO - Doctoral

    Program for Research in Markets & Organizations Apply to PRIMO 1ms HOW TO APPLY Applications for PRIMO 2025 have now closed. Applications for PRIMO 2026 will open in late Fall. All files must be uploaded as pdf files through the online... View Details
    • December 2010
    • Supplement

    Ad Classification at Right Media — slide supplement

    By: Benjamin Edelman
    Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
    Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Advertising Industry; Media and Broadcasting Industry
    Related
    • 21 Apr 2014
    • Research & Ideas

    Bio-Piracy: When Western Firms Usurp Eastern Medicine

    emerging market entities as imitators. (Cases of bio-piracy indicate the opposite.) From a practical perspective, they wanted to suss out factors that might thwart bio-piracy altogether. In a series of new papers, the researchers trace a... View Details
    Keywords: by Carmen Nobel; Legal Services; Biotechnology
    • Web

    Lifelong Learning - Alumni

    Career Management Climate Change Diversity and Inclusion Economy, Government Entrepreneurship Finance and Operations Governance and Boards Happiness, Purpose and Meaning Health Care Management and Leadership Marketing and View Details
    • 17 Jan 2024
    • HBS Case

    Psychological Pricing Tactics to Fight the Inflation Blues

    businesses today will need to lean hard on psychological pricing strategies to convince customers to overcome their reluctance to spend, according to recent research by Elie Ofek, the Malcolm P. McNair Professor of Marketing at Harvard... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Retail
    • 08 Mar 2016
    • First Look

    March 8, 2016

    https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors... View Details
    Keywords: Sean Silverthorne
    • May 2022
    • Supplement

    Maestro Pizza (B): The Competition Awakens

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
    Related
    • Article

    A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

    By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
    Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details
    Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment
    Related

      A New Approach to Building Your Personal Brand

      For better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So, you need to get comfortable marketing yourself. In... View Details
      • 28 Aug 2006
      • Research & Ideas

      Online Match-Making with Virtual Dates

      an assistant professor at HBS in the marketing unit while Ariely is a professor of management science at MIT. Even when we have well-articulated stories about the kind of person we want to meet, we’re often wrong.—Michael Norton While... View Details
      Keywords: by Martha Lagace; Publishing