Marketing Applications - Publications - Faculty & Research

11 Oct 2022
Research & Ideas

Shrinking the Racial Wealth Gap, One Mortgage at a Time

Hiring more minority loan officers could help people of color secure significantly more home loans and address one of the biggest factors driving the racial wealth gap, new research finds. In the white-dominated US banking industry, minority borrowers’ View Details

Keywords: by Rachel Layne; Financial Services

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

platform). Over time, Microsoft has pursued both integration and foreclosure strategies with its Microsoft Windows operating system, Wu says. Companies that are new to a market don’t initially have the same View Details

Keywords: by Ben Rand; Technology; Information Technology

24 Apr 2014
News

Betting big on star power can be a winning strategy in business—not just show business

creating marketing efficiencies. Although the digital revolution promised to democratize content production and distribution, the reality is that blockbuster strategies are more applicable and entrenched... View Details

01 Jun 2008
News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details

Keywords: Sean Silverthorne; Management

23 Dec 2013
Research & Ideas

Just How Independent are ‘Independent’ Directors?

rock the boat when they are leaving," speculates Ma. By contrast, when Ma and Khanna measured the effects of firm performance on likelihood of dissent, they found a much lower correlation. A one unit increase in the ratio of a firm's View Details

Keywords: by Michael Blanding

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States

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01 Jun 2017
News

Better Hiring Through Brain Science

the difference between consulting and finance and marketing and entrepreneurship,” says Polli. Career paths in accounting or consulting, for example, usually correlated to attention to detail and a lack of impulsive behavior, she says;... View Details

Keywords: Dan Morrell

01 Dec 1997
News

New Releases

Technology Integration by Marco Iansiti (Harvard Business School Press) In the old days, coping with technological change was simple: you kept track of developments, tried to decide if they had legs, and implemented them when the market... View Details

Keywords: Robert Binstock

Fast Answer

Transforming Education Through Social Entrepreneurship

Education Statistics (NCES) - Primary federal entity in the U.S. for collecting and analyzing data related to education; produced by the U.S. Department of Education. IBISWorld - market research reports on a wide range of industries... View Details

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

that she cofounded and modeled on the US company Hotel Tonight. Blink offers a mobile application that provides same-day booking of boutique hotels across Europe, taking advantage of market price... View Details

Keywords: by Kim Girard; Education

February 2022
Teaching Note

Borusan CAT: Monetizing Prediction in the Age of AI

By: Navid Mojir

Teaching Note for HBS Case No. 521-053. View Details

Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

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01 Oct 1998
News

Merton Named University Professor

Harvard's most distinguished professorial posts. "Bob Merton has done seminal work in enlarging our theoretical and practical understanding of financial markets and how to manage risk," said Harvard President Neil L. Rudenstine in... View Details

01 Aug 2011
Research & Ideas

Immigrant Innovators: Job Stealers or Job Creators?

was stealing jobs from born-and-bred Americans. But it also ruled out the opposing idea that the program created a huge number of jobs for Americans. "We do not find any substantive effect on native scientists and engineers across a range of labor View Details

Keywords: by Carmen Nobel; Technology

Web

European and UK Personal Data Collection Disclosure | HBS Online

processing or sharing of Personal Data by a Harvard Entity when those activities are within the scope of any Relevant Law. “Relevant Law” means any personal data protection law applicable to individuals located outside the U.S. that apply... View Details

15 Dec 2009
First Look

First Look: Dec. 15, 2009

military, market research). A host of additional marketing decisions need to be made (pricing, channels, bundling a demo game). The case allows students to grapple with the issues of selecting a target View Details

Keywords: Martha Lagace

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

individuals. All forecasting is a case in point. When the application becomes personal, it raises many questions that will have to be addressed. In this case, should we be careful what we wish for? What do you think? Original Article In... View Details

Keywords: by James Heskett

24 Apr 2014
News

Helping one child led to improving the lives of thousands

Gerald Chertavian (MBA 1992) volunteered as a Big Brother and saw firsthand how urban youth suffered from a lack of job options. He wrote his HBS application essay about starting a program to connect those young adults with a growing need... View Details

23 Jan 2019
Sharpening Your Skills

Sports: Lessons for Managers

Marketing Maria: Managing the Athlete Endorsement A case study on the marketing of tennis powerhouse Maria Sharapova. Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Few of us want... View Details

Keywords: by Sean Silverthorne; Sports

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

participate because of low skill level or low wealth. The initial product for this new market usually isn't very good; in fact, it's usually "crummy," Christensen said. But it's good enough. When Sony in 1955 developed the first... View Details

Keywords: by Sean Silverthorne

01 Feb 1997
News

OPM Reunion Snapshots

Erik Sorensen (22nd OPM) Currently the managing director of Club Sultan in Marbella, Spain, an exclusive European holiday ownership club, Erik Sorensen specializes in marketing luxurious vacation opportunities. "My business is about... View Details

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