Publications

Read Now

June 2012
Teaching Note

China or the World? A Financial Reporting Strategy for Hong Kong's Capital Markets (TN)

By: Karthik Ramanna and Gwen Yu

1989
Chapter

Labor Market Distortions as a Case for Export Subsidies: Comment on Katz and Summers

By: K. A. Froot

Keywords: Trade; Employment; Policy; Government and Politics

27 Jun 2023
Podcast

111. Creating a Market for Solar Energy in Nigeria: A Conversation with Efosa Ojomo

Nigeria is home to the largest energy deficit in the world. What can be done to address the striking level of energy poverty in the country? Clayton Christensen used to say that good theory helps us to explain the world but that great theory helps us to transform it.... View Details

June 1991 (Revised May 2002)
Case

Barco Projection Systems (A): Worldwide Niche Marketing

Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details

Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Electronics Industry

Educators

03 Oct 2006
Working Paper Summaries

Cartels and Competition: Neither Markets nor Hierarchies

Keywords: by Jeffrey Fear

March – April 2009
Article

Market Research and Innovation Strategy in a Duopoly

By: Dominique Lauga and Elie Ofek

We model a duopoly in which ex-ante identical firms must decide where to direct their innovation efforts. The firms face market uncertainty about consumers' preferences for innovation on two product attributes and technology uncertainty about the success of their R&D... View Details

Keywords: Profit; Innovation and Management; Demand and Consumers; Duopoly and Oligopoly; Research and Development; Competitive Strategy

Feb 2014
Report

Catalogue of Ideas and Associations from the America on the Move Summit

Prepared as background for the America on the Move National Summit and used to identify experts, viewpoints, and data sources. Groupings reflect themes of major reports and statements. View Details

February 1987 (Revised August 1988)
Case

Gillette Personal Care Division: Marketing Planning and Control

Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details

Keywords: Marketing; Management Systems; Consumer Products Industry; United States

Educators

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

important." Duan Yongping, the founder, Chairman and CEO of BBK Electronics Corp., a Chinese company that manufactures consumer electronics, also said that Chinese consumers are becoming more concerned about quality and are willing to pay View Details

Keywords: by Julie Jette

2008
Working Paper

Stability and Nash Implementation in Matching Markets with Couples

By: Claus-Jochen Haake and Bettina-Elisabeth Klaus

We consider two-sided matching markets with couples. First, we extend a result by Klaus and Klijn (2005, Theorem 3.3) and show that for any weakly responsive couples market there always exists a "double stable" matching, i.e., a matching that is stable for the couples... View Details

Keywords: Marketplace Matching; Balance and Stability; Game Theory

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March 2008
Article

Market Reactions to Export Subsidies

By: M. A. Desai and James R. Hines Jr.

This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that... View Details

Keywords: Economic Systems; Trade; Development Economics; Financial Markets; Profit; Taxation; Volume; Value Creation; Market Design; Business Subsidiaries; Utilities Industry; Financial Services Industry; Europe; North and Central America

SSRN

02 Aug 2010
News

Modern Indian Art: The Birth of a Market

26 Sep 2014
News

How to market brand Beyoncé

December 2018 (Revised March 2019)
Case

iyzico: Fundraising in Emerging Markets (A)

By: Marco Di Maggio and Gamze Yucaoglu

The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico’s origins and provides a detailed overview of... View Details

Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Private Sector; For-Profit Firms; Management; Information Technology; Growth Management; Corporate Entrepreneurship; Negotiation Offer; Decision Making; Turkey

Educators

December 2011
Article

EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets

By: Charles Dhanaraj and Tarun Khanna

Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula.... View Details

Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey

Read Now

June 2020
Teaching Note

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery and David Fubini

Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details

Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America