Learning By Thinking - Publications - Faculty & Research

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a concept called gendered branding:... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

measures. The Global Reporting Initiative captures ESG information from over 80 percent of the world’s largest corporations. Every company wants to be known as a good global citizen, and ESG reporting helps by demonstrating transparency... View Details

Keywords: by Danielle Kost; Health

21 Oct 2024
Research & Ideas

What Happens in Vegas Could Shape the Metaverse

competing incentives in building the metaverse, our view is that the metaverse can still succeed,” they write, “but it might call for a shift in mindset and an openness to learning from seemingly distant domains of knowledge.” Along those... View Details

Keywords: by Scott Nover; Computer; Information Technology

27 Nov 2023
Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

American political candidates are forecast to spend as much as $12 billion by next November to put ads on airwaves, texts on phones, and signs on lawns. Yet new research from Harvard Business School finds that no amount of money can undo... View Details

Keywords: by Ben Rand

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

of an article in the current issue of MIT Sloan Management Review by Lakhani and collaborator Kevin J. Boudreau (London Business School), "How to Manage Outside Innovation" (free registration required). The right model to follow depends... View Details

Keywords: by Sean Silverthorne; Technology

2021
Chapter

Leapfrog Leaders: Accelerating Systems Leadership Skills

By: Laura Cabrera, Derek Cabrera and Hise O. Gibson

We need leaders who can execute at the Strategic, Operational, and Tactical (SOT) levels. But, research shows it takes time for skills to develop at all three levels—too much time. Why does it take too much time? First, because expertise is borne of experience. An... View Details

Keywords: DSRP; VCML; Strategy; Operations; Leadership Development; Decision Making; Organizational Structure

Citation

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04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain... View Details

Keywords: by John Deighton; Food & Beverage

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

nature. The resulting “100% Pure New Zealand” campaign—which targeted travelers in the United States, Germany, United Kingdom, Australia, and Singapore—helped boost tourist visits by 50 percent from 1999 to 2005. New Zealand couldn’t have... View Details

Keywords: by Danielle Kost; Tourism

02 Mar 2009
Research & Ideas

When Goal Setting Goes Bad

in many cases goals do more harm than good. Worse, they can cause real damage to organizations and individuals using them. "We argue that the beneficial effects of goal setting have been overstated and that systematic harm caused by goal... View Details

Keywords: by Sean Silverthorne

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

headhunters will have tempted away your best executives. 7 steps to a successful start Here are seven recommendations newly appointed leaders should consider following—and it would be best to get all of this work done by the end of their... View Details

Keywords: by John Quelch

28 Sep 2020
Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

receptiveness, according to Gino: Actively acknowledge the other perspective. You can do this by saying things like: "I understand that...," or "You are saying ..." Acknowledging the opposing view doesn't mean that you agree with it—it... View Details

Keywords: by Kristen Senz

31 Oct 2022
Research & Ideas

Why the Largest Minority Group Faces the Most Hate—and How to Push Back

the relative rank of a group in any given community. A minority group ranked as the largest experiences the most discrimination, followed by the second-largest group, and so on, explains Harvard Business School Assistant Professor Marco... View Details

Keywords: by Pamela Reynolds

27 Jun 2011
Research & Ideas

Recovering from the Need to Achieve

own fallibility and limitations and that an opportunity to learn existed. From an interpersonal standpoint, it conveyed that he had the courage to show vulnerability, that he had gone through some internal process in which he had begun to... View Details

Keywords: by Kim Girard

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

prone to missing opportunities to form friendships or hire people by unfairly inferring [that] they are untrustworthy," she says. "There may be completely innocuous reasons someone may wish to keep personal information... View Details

Keywords: by Michael Blanding

07 May 2014
What Do You Think?

How Should Wealth Be Redistributed?

diagnoses. Others advocated tax and non-tax solutions. The case against hasty change was made by Dave: "Market based capitalism is the greatest driving force of prosperity in the world today, but if we forget this and marginalize it... View Details

Keywords: by James Heskett

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

clean bathrooms and parking lots, along with quick, friendly service. The result? In 2010, its by-store profit was almost double that of the top quartile of competitors. Since its founding in 1958 by Chester Cadieux and Burt B. Holmes,... View Details

Keywords: by Julia Hanna; Retail

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

process. That process, in fact, I'm more or less convinced is not led by the marketer. Once you say "marketer," I think the message doesn't stick. People say, "My God, you want to have a... View Details

Keywords: by Martha Lagace

12 May 2021
Book

The Hard Truth About Being a CEO

blocked by you hanging around. That’s a true warning sign that maybe it’s time for you to move on and do something new.” 5. Strive for authenticity “A lot of CEOs think they have to play a role, like an... View Details