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  • All HBS Web  (4,847)
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  • November 2019 (Revised December 2019)
  • Case

Marcus by Goldman Sachs

By: Rory McDonald, Samir Junnarkar and David Lane
Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details
Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom
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McDonald, Rory, Samir Junnarkar, and David Lane. "Marcus by Goldman Sachs." Harvard Business School Case 620-005, November 2019. (Revised December 2019.)
  • January 2024 (Revised January 2025)
  • Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu
In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details
Keywords: International Strategy; Semiconductors; Smartphone; Government And Politics; Government And Business; Digital Infrastructure; 5G; Political Risk; Business and Government Relations; Global Strategy; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; AI and Machine Learning; Mobile and Wireless Technology; Leadership; Retirement; Corporate Strategy; Technology Industry; China; United States; Europe; Asia; Middle East
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Kirby, William C., and Daniel Fu. "Huawei: Resilience amid Autarky and Adversity." Harvard Business School Case 324-069, January 2024. (Revised January 2025.)
  • January 2022
  • Case

Tomorrow.io Goes to Space

By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details
Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry
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Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes to Space." Harvard Business School Case 822-005, January 2022.
  • July 2021
  • Teaching Plan

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski
Teaching Plan for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details
Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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Trelstad, Brian, Wendy Smith, and Natalie Slawinski. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism." Harvard Business School Teaching Plan 322-001, July 2021.
  • April 2020 (Revised May 2025)
  • Case

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski
In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied directly to one primary resource—in this case... View Details
Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada
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Trelstad, Brian, Wendy Smith, and Natalie Slawinski. "Shorefast: A Strange and Familiar Way to Reimagine Capitalism." Harvard Business School Case 320-098, April 2020. (Revised May 2025.)
  • March 1996
  • Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details
Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry
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Kosnik, Thomas J. "Erox Corporation: Leverage Marketing." Harvard Business School Case 596-046, March 1996.
  • 20 Sep 2010
  • News

RX for Change

  • 17 Jun 2011
  • News

Eureka Forbes, TCS, Zensar: How Indian companies have benefited by being a Harvard case study

  • 04 Feb 2022
  • Video

A Conversation with Satya Nadella, Microsoft Chairman and CEO

  • 08 Dec 2021
  • Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) of OMERS Ventures and His Career Switch into Venture Capital

looked at a goal others said was impossible and found a way. And specifically, how Memme broke into Venture Capital from the automotive industry and launched a new stage of his career utilizing his unique perspective and transferable... View Details
Keywords: Venture Capital
  • November 2019 (Revised April 2020)
  • Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
  • September 2017
  • Case

From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)

By: Lena G. Goldberg and Sandra Bahous
After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details
Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Food and Beverage Industry; Boston; Cambridge
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Goldberg, Lena G., and Sandra Bahous. "From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)." Harvard Business School Case 318-065, September 2017.
  • November 2016 (Revised September 2018)
  • Case

Elon Musk's Big Bets

By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann
Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Strategy; Execution; Technology; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Investment; Manufacturing Industry; Green Technology Industry; Auto Industry; Aerospace Industry; Battery Industry
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Yoffie, David B., Eric Baldwin, and Brandon Kaufmann. "Elon Musk's Big Bets." Harvard Business School Case 717-431, November 2016. (Revised September 2018.)
  • March 2002 (Revised May 2010)
  • Case

Apple Stores

This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details
Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry
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Wathieu, Luc R., and Kevin Morris. "Apple Stores." Harvard Business School Case 502-063, March 2002. (Revised May 2010.)

    David A. Moss

    David Moss is the Paul Whiton Cherington Professor at Harvard Business School, where he teaches in the Business, Government, and the International Economy (BGIE) unit. He earned his B.A. from Cornell University and his Ph.D. from Yale.  In 1992-1993, he served as a... View Details

    Keywords: banking; credit card; federal government; financial services; health care; insurance industry; state government
    • December 2003 (Revised August 2004)
    • Case

    Circon (A) (Abridged)

    By: Brian J. Hall, Christopher Rose and Guhan Subramanian
    In 1996, U.S. Surgical launched a hostile takeover bid against Circon Corp. CEO Richard Auhll recruited an old HBS friend, George Cloutier, to the Circon board to help him defend the company. Circon's primary defenses include a "poison pill" and a staggered board and... View Details
    Keywords: Motivation and Incentives; Governing and Advisory Boards; Executive Compensation; Trust; Relationships; Acquisition; Business and Shareholder Relations; Medical Devices and Supplies Industry; United States
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    Hall, Brian J., Christopher Rose, and Guhan Subramanian. "Circon (A) (Abridged)." Harvard Business School Case 904-023, December 2003. (Revised August 2004.)
    • November 1999
    • Case

    E.I. du Pont de Nemours and Company (B)

    DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details
    Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry
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    West, Jonathan, and Christian G. Kasper. "E.I. du Pont de Nemours and Company (B)." Harvard Business School Case 600-051, November 1999.
    • 23 Apr 2021
    • News

    How Hubert Joly Changed Best Buy Without Everyone Hating Him

    • 21 Jun 2017
    • News

    What Does an Aspiring Founder Need to Know?

    • October 2013 (Revised November 2015)
    • Case

    Southwire and 12 For Life: Scaling Up? (A)

    By: Jan W. Rivkin and Ryan Lee
    Southwire, a leading maker of cable based in rural Georgia, has partnered with the local school system to staff a factory with at-risk high school students. The positive impact on student outcomes has been remarkable, and the factory makes a profit for the company. Now... View Details
    Keywords: Partners and Partnerships; Production; Education; Business and Community Relations; Manufacturing Industry; Education Industry
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    Rivkin, Jan W., and Ryan Lee. "Southwire and 12 For Life: Scaling Up? (A)." Harvard Business School Case 714-434, October 2013. (Revised November 2015.)
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