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Show Results For
- All HBS Web
(939)
- News (176)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and customer databases to select the next season’s assortment. Peck was... View Details
Keywords: Carmen Nobel
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped... View Details
Keywords: Garry Emmons
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 01 Feb 1997
- News
Doing It Your Way
companies are springing to life up and down the virtual lanes of the Information Superhighway. As the use of color and moving pictures becomes routine, says Sahlman, Internet "stores" may well be able to give customers an experience that... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
to the reality that race issues in major metropolitan cities had to be addressed. The third instance came in the 1990s when global opportunities arose for US-based companies to lead their respective industries through a sustained period... View Details
Keywords: by Bill George
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
– Base Salary. Are you curious about typical starting salaries for graduates from HBS? How about signing bonuses or other compensation? We share salary data on our website for full-time and internship roles broken out by industry, function, and location. View Details
Keywords: All Industries
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
would be a hierarchical, top-down model like venture capital," he says. Companies like Kickstarter-a crowdfunding site that anyone can access and participate in—have changed that view. An additional course focus is digital... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
not reach its full potential unless it had all the financial and human capital our company could muster. I suggested to our board that we sell all our other businesses and “double down” on Panera Bread. It wasn’t a popular decision but... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also... View Details
Keywords: Martha Lagace
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
advantage of moments like a first pregnancy when customers are liable to be changing their buying patterns. On the other hand, they need to weigh the invasiveness of such predictions with customers’ need for privacy. “That’s one example of where a View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details
Keywords: Martha Lagace
- Web
Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School
manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details
- 14 May 2013
- First Look
First Look: May 14
effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814 2006 Marketing Science The... View Details
Keywords: Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
users of the competitor's cream versus light users. Of course, then the incumbent can do the same in return. At that point the supermarket becomes essentially an advertising medium. The situation I'm describing is run by a View Details
- 01 Dec 2011
- News
Making the Case for Leadership
technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
Limits To Leadership Being the chief executive of any company is a demanding job. Carrying out the responsibilities of a CEO in a professional service firm is exceptionally challenging because the position lacks the inherent power and... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney