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Publications

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  • All HBS Web  (949)
    • News  (180)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)

Show Results For

  • All HBS Web  (949)
    • News  (180)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)
← Page 40 of 949 Results →
  • 29 Oct 2013
  • First Look

First Look: October 29

financially constrained. Download working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2338575 Social Norms Versus Social Responsibility: False Expectations of Leniency in the Punishment of Transgressions By: Gino, Francesca, Celia Moore, and View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
  • 01 Sep 2020
  • News

Giving Amazon the Boot

Amazon purchases accounted for about half of the company’s revenue. But Ford quickly discovered the platform wasn’t a perfect fit. In addition to the 18 percent commissions, she had to advertise with the View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 25 Mar 2014
  • First Look

First Look: March 25

process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but can the View Details
Keywords: Sean Silverthorne
  • Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Running a Healthy Company Excerpt from audio recording of Edwin Land's 1946 message to employees of Polaroid. Featured Spots, 1954–1975 An early advertiser on television, Polaroid featured spots on the... View Details
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

Web-based technologies. Recent HBS research has focused on a number of companies led by these pioneering senior executives. The profiles that follow shed some light on the challenges they face and reveal the extent to which the... View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • 01 Sep 2010
  • News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Dec 2011
  • News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 13 Dec 2018
  • Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online media company focused on millennials and... View Details
  • 12 Dec 2012
  • Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

in the United States and Europe. Within this new scenario, three groups play unique roles: policymakers who identify and use groups for support; companies that understand the interests of diffuse groups and tap them to reap larger profits... View Details
Keywords: by Kim Girard
  • 15 May 2007
  • First Look

First Look: May 15, 2007

Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907412 HDFC (A) Harvard Business School Case 301-093 The top management team at India's leading home finance company must decide how to deal with the... View Details
Keywords: Martha Lagace
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company (or "publisher's") Web sites.... View Details
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

swathe of the American public, and that his gradual decline in the polls shows few signs of abating. In some industries Trump’s broad-based unpopularity leaves companies that are seen as supporting him vulnerable to boycotts. Beyond the... View Details
Keywords: by Gautam Mukunda
  • 15 Mar 2016
  • First Look

March 15, 2016

new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization.... View Details
  • 24 May 2004
  • Research & Ideas

The Watsons: IBM’s Troubled Legacy

the fair, with its theme of "Building the World of Tomorrow," as an ideal venue for institutional advertising and image making. This fair was to be more than merely a "showroom for the display of goods"; it was to be,... View Details
Keywords: by Richard S. Tedlow
  • 01 Dec 2016
  • News

Alumni Books of 2016

Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the authors... View Details
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

debts, substantial store closures and workforce reductions, and sufficient new private equity capital to help reposition and revitalize Daiei's retail operations. Overcoming these hurdles in a large and visible company like Daiei would be... View Details
Keywords: Martha Lagace
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market.... View Details
Keywords: by Carmen Nobel
  • 01 Jan 2003
  • News

Greylock

One of the country's most renowned venture capital firms, for nearly four decades Greylock has emphasized building businesses rather than stocks, providing hands-on assistance to entrepreneurs, and helping companies contribute new... View Details
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party... View Details
Keywords: by Ben Rand; Technology; Information Technology
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