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  • All HBS Web  (1,580)
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    • News  (276)
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  • Faculty Publications  (270)
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  • Web

Site Credits - Edwin H. Land & Polaroid | Harvard Business School

Moreland, Knowledge and Library Services, Harvard Business School Digital Photography Boston Photo Imaging Imaging Services, The Harvard College Library Susan Young A-V Production Northern Light View Details
  • Career Coach

Hillary Mann

Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. Hillary brings over 10 years of... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new information technologies on their general View Details
Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

Casadesus-Masanell and Hervás-Drane provide additional details about their research in the Q&A below. They collaborated in answering the following questions for Working Knowledge via email. Q: It appears that consumers are often... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect routines,” Ascarza says. More services and products than ever are now sold online. That means the... View Details
Keywords: by Rachel Layne; Transportation
  • August 2021
  • Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn
Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details
Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)
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Austin, Julia, Sarah Mehta, and Tom Quinn. "Wymsee." Harvard Business School Case 822-002, August 2021.
  • 10 Jan 2008
  • Sharpening Your Skills

Sharpening Your Skills: Operations Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve... View Details
  • 26 Jul 2017
  • Blog Post

“Uncertainty Makes It More Interesting.”

through the efforts of a tiny team that began with three people and had grown to just eleven. “I thought it was the ideal place to go,” Felipe says. “The uncertainty makes it more interesting. How do you take a product aimed at a Canadian... View Details
Keywords: Consumer Products / Retail
  • Winter 2024
  • Article

Is Pay Transparency Good?

By: Zoë B. Cullen
Countries around the world are enacting pay transparency policies to combat pay discrimination. Since 2000, 71 percent of OECD countries have done so. Most are enacting transparency horizontally, revealing pay between coworkers doing similar work within a firm. While... View Details
Keywords: Policy; Wages; Knowledge Sharing; Job Design and Levels; Negotiation; Performance Productivity; Compensation and Benefits; Motivation and Incentives
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Cullen, Zoë B. "Is Pay Transparency Good?" Journal of Economic Perspectives 38, no. 1 (Winter 2024): 153–180.
  • 19 Nov 2001
  • Research & Ideas

Alfred Chandler on the Electronic Century

clones. The Approach—the Paths Of Learning My basic purpose in this volume is to carry out the fundamental task of the historian: to record where, when, how, and by whom technical knowledge was commercialized into the new View Details
Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

cannot be effective unless a concerted effort is made to translate much of that information into knowledge that drives long-term change in channel design. But that rarely happens. Worse, because channel management's immediate job is to... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail... View Details
Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products
  • 26 Aug 2024
  • Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

for end users, and can generate an infinite number of ideas quickly, Lane says. But are the ideas any good? To find out, Lane and her fellow researchers asked people to come up with business ideas for the sustainable circular economy, in which View Details
Keywords: by Michael Blanding; Information Technology; Information; Technology
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

Capitalizing on the growth of suburban malls, SMI soon had more than one hundred retail stores, mostly in the Northeast. During the 1980s, it took the product nationwide, with outlets in more than four hundred malls. Growth slowed in the... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 23 Jul 2001
  • Research & Ideas

How One Center of Innovation Lost its Spark

tacit knowledge flows. These knowledge flows, in turn, contribute to cumulative incremental innovations in both product and process technology among firms embedded in the... View Details
Keywords: by Donald Sull; Manufacturing; Transportation; Auto
  • Web

The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

assume that all the smart people in the world are born within a 20-mile radius of their headquarters." This last factor—of being able to develop and diffuse innovation rapidly around the world—has emerged to become much more important as companies constantly renew... View Details
Keywords: by Julia Hanna
  • Web

Staff Directory | Baker Library

senior editor of HBS Working Knowledge. Prior to joining the WK staff, Gerdeman worked as a writer for The Palm Beach Post and The Patriot Ledger, as well as an editor for Adobe’s CMO.com. Karen Golden Digital Product Manager Metadata &... View Details
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
Keywords: by Sean Silverthorne; Consumer Products; Consumer Products
  • Web

Site Credits - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

John G. McLean Professor of Business Administration Tom Nicholas Associate Professor of Business Administration Emma Rothschild Jeremy and Jane Knowles Professor of History Website Design and Production : Alex Taylor, Big Ring Design... View Details
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