Publications

2024
Working Paper

Economic Budgeting for Endowment-Dependent Universities

By: John Y. Campbell, Jeremy C. Stein and Alex A. Wu

To understand their financial position, universities need to understand the long-term implications of their operating revenues and costs in relation to the financial assets they have available. Standard budgeting procedures that focus on one or two years at a time and... View Details

Keywords: Budgets and Budgeting; Cash Flow; Cost; Revenue; Education Industry

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March 2022
Article

When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John

When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details

Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior

Article

How Institutional Investors Frame Their Losses: Evidence on Dynamic Loss Aversion from Currency Portfolios

By: Kenneth A. Froot, John Arabadjis, Sonya Cates and Stephen Lawrence

Currency investors exhibit a tendency to cut risk by pairing both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency... View Details

Keywords: Loss Aversion; Decision Choices and Conditions; Currency; Investment; Risk Management; Behavioral Finance

June 2017
Teaching Note

Harmonie Water: Refreshing the World Naturally (Brief Case)

By: John A. Quelch and John L. Teopaco

Teaching Note for HBS No. 917-527. View Details

Article

Marketing and Distribution Strategies for International Organizations

By: John C. Pattison and John A. Quelch

January 2014 (Revised January 2014)
Supplement

GlaxoSmithKline in China (C)

By: John Quelch and Margaret L. Rodriguez

Keywords: China; Healthcare; Pharmaceutical Sales; Ethics; Multinational Firms and Management; Pharmaceutical Industry; China

2010
Working Paper

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried

This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job... View Details

Keywords: Cost Management; Information; Surveys; Jobs and Positions; Job Interviews; Job Search; Emerging Markets; Digital Platforms; Service Operations; Internet and the Web

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December 1978 (Revised March 1992)
Case

Archdiocese of New York

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

Educators

October 1976 (Revised June 1993)
Case

Sunkist Growers, Inc.

A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details

Keywords: Marketing Strategy; Marketing Communications; Advertising

Educators

December 1975
Case

St. Joseph Bank & Trust Co.

Keywords: Banks and Banking; Banking Industry

19 Dec 2006
First Look

First Look: December 19, 2006

http://www.oup.com/uk/catalogue/?ci=9780195310627 The Comovement of Returns and Investment within International Firms Authors:Mihir A. Desai and C. Fritz Foley Publication:In NBER International Seminar on Macroeconomics, edited by Richard... View Details

Keywords: Sean Silverthorne

February 2004
Case

Interview with Prof. Theodore Levitt

Educators