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Show Results For
- All HBS Web
(1,809)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 2009
- Blog
How to Price US Citizenship
By: John A. Quelch
Quelch, John A. How to Price US Citizenship (blog). Harvard Business Online—Marketing Know:How. November 5, 2009. https://hbr.org/2009/11/how-to-price-us-citizenship.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Corporate Responsibility Can Survive the Recession
By: John A. Quelch
Quelch, John A. "How Corporate Responsibility Can Survive the Recession." Harvard Business Online—Marketing Know:How (blog). September 22, 2009. https://hbr.org/2009/09/how-corporate-responsibility-c.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Cash for Clunkers Failed American Taxpayers
By: John A. Quelch
Quelch, John A. "How Cash for Clunkers Failed American Taxpayers." Harvard Business Online—Marketing Know:How (blog). August 21, 2009. https://hbr.org/2009/08/how-cash-for-clunkers-failed-a.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Succeeded (But Still Fails To Impress)
By: John A. Quelch
Quelch, John A. "How Marketing Succeeded (But Still Fails To Impress)." Harvard Business Online—Marketing Know:How (blog). February 3, 2009. https://hbr.org/2009/02/how-marketing-succeeded-but-st.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How General Motors Violated Your Trust
By: John A. Quelch
Quelch, John A. "How General Motors Violated Your Trust." Harvard Business Online—Marketing Know:How (blog). December 11, 2008. https://hbr.org/2008/12/how-general-motors-violated-yo.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing the American Dream Caused Our Economic Crisis
By: John A. Quelch
Quelch, John A. "How Marketing the American Dream Caused Our Economic Crisis." Harvard Business Online—Marketing Know:How (blog). October 27, 2008. https://hbr.org/2008/10/the-current-economic-crisis-ha.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Recession Will Accelerate Consumer Downsizing
By: John A. Quelch
Quelch, John A. "How Recession Will Accelerate Consumer Downsizing." Harvard Business Online—Marketing Know:How (blog). October 15, 2008. https://hbr.org/2008/10/how-recession-will-accelerate.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Build a B2B Brand
By: John A. Quelch
Quelch, John A. "How To Build a B2B Brand." Harvard Business Online—Marketing Know:How (blog). Harvard Business Online—Marketing Know:How. November 20, 2007. https://hbr.org/2007/11/how-to-build-a-b2b-brand-1.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How to Be a Customer
By: John A. Quelch
Quelch, John A. "How to Be a Customer." Harvard Business Online—Marketing Know:How (blog). September 18, 2007. http://hbswk.hbs.edu/item/how-to-be-a-customer.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Brand China Can Succeed
By: John A. Quelch
Quelch, John A. "How Brand China Can Succeed." Harvard Business Online—Marketing Know:How (blog). September 12, 2007. http://hbswk.hbs.edu/item/how-brand-china-can-succeed.
- October 11, 2005
- Article
Ambidextrous Marketing
By: John A. Quelch
Quelch, John A. "Ambidextrous Marketing." Wall Street Journal (October 11, 2005).
- June 2015 (Revised May 2017)
- Teaching Note
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch
- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details
Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Distribution Industry; Health Industry; Public Administration Industry; North and Central America
- January 2014 (Revised March 2014)
- Teaching Note
Cancer Screening in Japan: Market Research and Segmentation
By: John A. Quelch
- March 2007
- Supplement
Lenovo: Building a Global Brand--6 Advertisements for Lenovo's Line of ThinkPad Computers
By: John A. Quelch
Quelch, John A. "Lenovo: Building a Global Brand--6 Advertisements for Lenovo's Line of ThinkPad Computers." Harvard Business School Video Supplement 507-715, March 2007.
- March 2007
- Supplement
Lenovo: Building a Global Brand, Video
By: John A. Quelch
Quelch, John A. "Lenovo: Building a Global Brand, Video." Harvard Business School Video Supplement 507-713, March 2007.
- March 2007
- Supplement
Lenovo: Interview with William Amelio, CEO, Lenovo
By: John A. Quelch
Quelch, John A. "Lenovo: Interview with William Amelio, CEO, Lenovo." Harvard Business School Video Supplement 507-709, March 2007.