Publications
Publications
Show Results For
- All HBS Web
(1,840)
- Faculty Publications (848)
- March 1984 (Revised December 1985)
- Case
Clairol Appliance Division: The Skin Machine (A)
By: John A. Quelch
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
- 1983
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul W. Farris and J. A. Quelch
- 1983
- Book
Managing Behavior in Organizations
By: Leonard A. Schlesinger, Robert G. Eccles and John J. Gabarro
Keywords: Behavior
- 1983
- Chapter
Some Preliminary Thoughts on Action Planning
By: Leonard A. Schlesinger and John J. Gabarro
Keywords: Planning
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- 1983
- Manual
Instructor's Manual to Accompany Managing Behavior in Organizations: Text, Cases, Readings
By: Phyllis F. Schlesinger, Leonard A. Schlesinger, Robert G. Eccles and John J. Gabarro