Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,286) Arrow Down
Filter Results: (1,286) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,286)
    • People  (2)
    • News  (227)
    • Research  (985)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (633)

Show Results For

  • All HBS Web  (1,286)
    • People  (2)
    • News  (227)
    • Research  (985)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (633)
← Page 40 of 1,286 Results →
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
Citation
Find at Harvard
Register to Read
Related
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
  • May 2007 (Revised July 2011)
  • Background Note

Retail Shopping in 2007: The Net Versus the Mall

By: Stephen P. Bradley, Nancy Bartlett and James Weber
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details
Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States
Citation
Educators
Purchase
Related
Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)
  • March 2022
  • Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
Citation
Find at Harvard
Read Now
Purchase
Related
Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
  • 01 Apr 1998
  • News

Going For The Summit

to make high-stakes decisions that affect a lot of people, and you have to act quickly or you're in trouble," Carpenter explains. "Managing an Internet firm is just like that." Despite the challenge, under Carpenter's expert guidance, her... View Details
Keywords: Caroline Chauncey
  • 13 May 2014
  • Op-Ed

The Alibaba Effect

markets. The commercial opportunities supported by the extraordinary Internet and emerging logistics structure in China means that Alibaba's future lies at home. It has huge market growth potential, real... View Details
Keywords: by Bill Kirby & Warren McFarlan; Retail
  • Article

Can Anything Derail Google's Growth Engine?

By: Jeffrey F. Rayport
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Citation
Read Now
Related
Rayport, Jeffrey F. "Can Anything Derail Google's Growth Engine?" Bloomberg Businessweek Online (October 27, 2008).
  • Article

What is Facebook, Really?

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
Related
Rayport, Jeffrey F. "What is Facebook, Really?" HBR Blog Network (February 2, 2011).
  • February 2006 (Revised January 2007)
  • Case

MercadoLibre.com

By: Francisco de Asis Martinez-Jerez, Joshua Bellin and James Robert Dillon
MercadoLibre.com, eBay's Latin-American partner, needed to decide how far it was going to follow eBay's practice of offering "free listing days" and discounted special-feature days. Was this type of promotion prudent, given MercadoLibre.com's customer base, revenue... View Details
Keywords: Internet and the Web; Auctions; Service Industry; Latin America
Citation
Educators
Purchase
Related
Martinez-Jerez, Francisco de Asis, Joshua Bellin, and James Robert Dillon. "MercadoLibre.com." Harvard Business School Case 106-057, February 2006. (Revised January 2007.)
  • April 2001
  • Teaching Note

CBS MarketWatch TN

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
Teaching Note for (9-801-175). For book only - not listed on case. View Details
Keywords: Finance; Internet and the Web; Capital Markets
Citation
Related
Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "CBS MarketWatch TN." Harvard Business School Teaching Note 901-042, April 2001.
  • February 2000 (Revised August 2000)
  • Case

Priceline.com: Name Your Own Price

By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline... View Details
Keywords: Price; Internet and the Web; Marketing; Emerging Markets; Consumer Products Industry; Travel Industry; United States
Citation
Educators
Purchase
Related
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
  • 2022
  • Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
Citation
SSRN
Find at Harvard
Read Now
Purchase
Related
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

stake in Infoseek, the Internet search firm. Disney, once merely an entertainment provider, has thus become a multimedia giant able to shape and deliver news, information, and other content through a variety of channels. "Companies... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 2001
  • Book

e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing
Citation
Purchase
Related
Rayport, Jeffrey F., and Bernard J. Jaworski. e-Commerce. New York, NY: McGraw-Hill/Irwin, 2001.
  • 2002
  • Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing
Citation
Find at Harvard
Purchase
Related
Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2002.
  • 2001
  • Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
Citation
Purchase
Related
Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
  • 01 Feb 2001
  • News

Classic Lines

attracting some fifteen million viewers weekly. Enter Dekkers Davidson (MBA '82), CEO of Antiques America, an online company (antiquesamerica.com) that brings together buyers and sellers in this $25 billion market and wants to be the... View Details
Keywords: antiques; Information
  • Article

The iPad Showdown: Apple Versus Comcast

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
Read Now
Related
Rayport, Jeffrey F. "The iPad Showdown: Apple Versus Comcast." Harvard Business Review Blogs (January 28, 2010).
  • Article

Does Your Company Need a Digital Readiness Checklist?

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
Register to Read
Related
Rayport, Jeffrey F. "Does Your Company Need a Digital Readiness Checklist?" Harvard Business Review Blogs (February 9, 2010).
  • ←
  • 40
  • 41
  • …
  • 64
  • 65
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.